Keeping track of technology

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Keeping track of technology

• Digital usage among journalists and educators
• An exploratory pilot study

Via SurveyMonkey
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Insights into membership

• Ideas for future methodologically valid research
  and outreach

By Jody Brannon, Ph.D.
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Tech usage
Combined newsroom, PR, RD, wire service,
content provider, newroom tech, documentarian,
portal, marketing, etc.
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Notably Age

• AVERAGE
• All 36.6
• Traditional 37.3
• Digital 37.6
• Educator 46
• American

• MEDIAN
• All 42
• Traditional 45
• Digital 36
• Educator 51
• American 35

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About Respondents

• 36.6 years old
• 57 male
• 86 white
• 45 with BA 29 MA
• 45 print journalism majors
• 95 U.S. citizens
• 43 earn 75K (31 50K-75K)
• Time spent online outside of work 2 hours

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Longevity in Industry
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Seasoning
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Years of Service
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Specialization
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Definitions
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Definitions
Editors (24) Assistant copy chief copy editor
(7) editor (8) deputy managing editor general
assignment editor news director photo editor
story editor, headline writer Web editor wire
editor Others Director product manager reader
advocate Web developer senior
designer Slashers Journalist/coder online
RD and internet advisor writer/marketer I am a
writer in the newsroom and publisher/editor in my
own online ventures writer/reporter/producer/mult
imedia programmer/editor/reporter/customer
service rep
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Notably Apps

• AVERAGE
• All 16_at_3 15_at_5 gt 5.8
• Traditional 21_at_3 19_at_5 gt 4.4
• Digital 14_at_10 13_at_4 gt 6.3
• Educator 20_at_3 and 20_at_6 gt 6.7
• American

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of playing online
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in Alternatives
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Engagement
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Create Engage
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In brief

• Journalists use digital technology more than the
  average American.
• J professors use digital technology more than
  journalists employed in traditional

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Device Usage
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Device penetration
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Penetration Cells
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Penetration PDAs
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Findings

• Preponderance of veteran and new practitioners
• We use technology and interact online more than
  the average American
• We have much to learn
• We have much to study further

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Fond farewell?
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Describing you?
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