We delivered food and water, provided shelter and eve

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Visual Rhetoric Reading Writing
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(No Transcript)
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Red Cross Advertisement
Text (right page) Immediately after Hurricane
Katrina hit, I joined others from my chapter and
headed for the Gulf Coast. We delivered food and
water, provided shelter and even counseling. At
its core the Red Cross is a network of local
chapters supported by their communities, prepared
to respond to local, national, and even
international needs. Sometimes that means helping
one victim of a house fire, other times that
means helping hundreds of thousands of disaster
victims. I HOPE you will volunteer your time and
donate money to your local Red Cross chapter-- so
we can be there for another chapter.
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Red Cross Advertisement
Viewers Response Our eyes are first drawn to the
center of the ad because it is placed directly in
the center of the page, and because it includes
color (in contrast to the all gray background).
Next, we notice the American Red Cross logo,
which is easily recognizable. Next, we look at
the photo images on the page, and to the title of
the ad which reads This chapter took me to the
Gulf Coast Finally, if we are interested, we
will read through the text of the advertisement.
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Red Cross Advertisement

• Questions
• What is the thesis of this advertisement? What is
  it trying to convey?
• Why do you feel the American Red Cross chose
  these particular images for the advertisement?
• How is the word chapter integrated throughout
  the advertisement?
• Does the advertisement urge readers towards
  action? How?

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Mercury Milan Advertisement
Top Text INSPIRED BY HER STYLISH NEW MERCURY
MILAN, Tina did what anyone else in her shoes
would do-- buy new ones. Bottom Text
Introducing the all new 2006 Mercury Milan.
Milans eye-catching style and two-tone leather
seats gave Tina ample reason to add to her shoe
collection not that Tina ever needed any
reasons. The big question now is whether her
closet will hold as much as Milans trunk.
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Mercury Milan Advertisement

• Questions
• What is the thesis of this advertisement? What is
  it trying to convey?
• Why do you feel Mercury chose these particular
  images for the advertisement? What does the
  models race tell you about the ad and who the ad
  targets?
• How does the text appeal to the types of people
  who read Glamour magazine?
• By looking at the images, what kind of lifestyle
  does the woman featured in the ad lead? How can
  you tell?

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Toyota Sequoia Advertisement
Top Text What would you do without the Internet,
video games, and text messaging? Bottom Text
The 273-hp, 8-passenger Sequoia is built to take
your family to faraway places youve only seen
online. And with its exclusive Star Safety
System, the Sequoia works hard to give you peace
of mind, no matter how many bars youre getting
on your cell phone. Toyota.com
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Toyota Sequoia Advertisement

• Questions
• What is the thesis of this advertisement? What is
  it trying to convey?
• What type of people read Time magazine? What kind
  of jobs do they have, how much money do they
  make, what do they value?
• Why do you feel Toyota chose these particular
  images for the advertisement? How does the image
  appeal to the desires of the Time reader?
• How does the text appeal to the types of people
  who read Time magazine?

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(No Transcript)
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Skin Cancer Foundation Advertisement
Bottom Text Melanoma kills more young women than
any other cancer. Protect yourself. Sunproof
America!
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Skin Cancer Foundation Advertisement
Viewers Response Our eyes are first drawn to the
main image of the ad, which features the
attractive caucasian woman in a bikini, soaking
up the sun. She could represent any female
beachgoer on a sunny weekend afternoon. After
we notice her, our eyes immediately move upward
towards the six people standing over her (perhaps
because of the contrast in color). We then notice
that these people are funeral goers, mourning the
loss of the woman pictured in the ad. They hold
roses, and display somber expressions on their
faces-- almost as if they are peering into her
grave, and are ready to throw the flowers on top
of her casket as it is lowered into the ground.
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Skin Cancer Foundation Advertisement

• Questions
• Many advertisements use shock tactics to change
  our behaviors. What makes this advertisement so
  shocking?
• What type of magazine would you expect to find
  this advertisement in?
• Women are more likely than men to utilize
  sunscreen. In groups, try to create a print
  advertisement that will persuade men to utilize
  sunscreen. Your idea doesnt need to incorporate
  shocking images. Brainstorm ideas for a sunscreen
  advertisement for men-- create a rough sketch
  design for your advertisement, and present it to
  the class.