5 Different Types of Loyalty Programs

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5 Different Types of Loyalty Programs

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Most of the companies now a days are adopting different types of loyalty programs to widen their new market reach and acquire new customers. – PowerPoint PPT presentation

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Title: 5 Different Types of Loyalty Programs


1
5 Different Types of Loyalty Programs
2
Introduction
  • Loyalty Program is a popular marketing strategy
    used by many business to increase their sales or
    revenue by retaining a customer for a long period
    of time.

3
Benefits of Loyalty Programs
  • Turning Customers into Brand Loyalists
  • Retaining Existing Customers
  • Build Better Relationships with Customers
  • Get New Customers
  • Brand Reputation get improved.

4
Types of Lotalty Programs
  • Channel Loyalty Program
  • Influencer Loyalty Program
  • Consumer Loyalty Program
  • Cash Back Loyalty Program
  • Premium Loyalty Program

5
Channel Lotalty Programs
  • Chanel Loyalty Program is an essential element
    when it comes to the growth of a business. It
    focuses on building healthy, professional
    relationship with channel partners such as-
    dealers, distributor, wholesalers who help you to
    sell your product.

6
Influencer Lotalty Programs
  • Widen Your Brand by connecting various
    influencers and promote or sell your product via
    influencers is known as Influencer Loyalty
    Program. Business like construction, restaurants,
    TMT bars uses this strategy to acquire new
    customers for their brand.

7
Consumer Lotalty Programs
  • It is an effective marketing strategy to
    encourage customers to associated with their
    brand and buy their product repeatedly. Whenever
    a customer buys any product, it generally rewards
    customer. These rewards include discounts, redeem
    points, free voucher or coupon etc.

8
Cash Back Lotalty Programs
  • This loyalty program provides customers an
    incentive based reward by giving them back a
    certain percentage of amount spend. In this way,
    it helps as well as encourages customers to
    become a brand loyalists.

9
Premium Lotalty Programs
  • One of the most common loyalty program now a days
    used by various brands. It gives customers an
    opportunity to become their premium customers to
    avail special benefits. Amazon Prime, Netflix,
    Apollo are some of the popular brands who
    extensively uses this program.

10
Conclusions
  • If you are a small brand, want to widen your
    market reach, then loyalty programs are your must
    go to goal. There exist several loyalty program
    companies whom you can seek help in this purpose.

11
Thank You
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