Media Planning

1
Media Planning

• TV Media Selection

Total number of Households in the US is
109,700,000.
Number of Households turned to A Program
TV Shows
Cost (30 Second Ad)
Nielsen rating
CPRP (Cost per rating point)
U40,637 U37,875 U37,423 U32,230 U25,939
U27,409
16.2 10.9 10 9.8 9.6 8.3

• American Idol
• Survivor
• CSI Miami
• Everybody Loves
• Raymond
• Two and a Half
• Men
• Law and Order

17,800,000 12,000,000 10,970,000 10,700,000
10,531,000 9,105,000
U658,333 U412,833 U374,231 U315,850 U249
,017 U227,500
CPRP Cost of Ad./ Rating, Rating (Number
of household turned to a program / Total number
of households) x 100
Based on CPRP analysis of TV shows, I (media
planner) selected Two and a Half Men. The CPRP
of Two and a half men is U 25,939, which is the
lowest among 6 shows. The lowest CPRP
demonstrates that Two and a half Men is the most
cost efficient TV shows.
2
Media Planning

• Magazine Media Selection

Circulation (000)
Magazine
Cost (4-color, Full page Ad))
CPM (Cost per thousand)
U16,476 U50,030 U27,760 U71,110 U61,690
U83,090

• National Geographic
• Newsweek
• People
• Sports Illustrated
• Time
• Travel Leisure

21,051 15,594 21,824 13,583 21,468 2,205
U346,080 U780,180 U605,880 U965,940 U1,32
4,282 U183,216
CPM (Cost of the Ad./ Circulation) X 1000
Based on CPM analysis of Magazines, I (media
planner) selected National Geographic. The CPM
of National Geographic is U 16,476, which is the
lowest among 6 magazines. The lowest CPM
demonstrates that national Geographic is the most
cost efficient magazines.