Educational Foundations 3

1
Educational Foundations 3

• Mass Media

2
Mass Media

• Newspaper -- News Limited has interests in more
  than one hundred national, metropolitan and
  suburban newspapers throughout Australia. News
  Limited circulation figures include 67.8 per cent
  of the capital city and national newspaper
  market. News Limited has a twenty-five per cent
  interest in the subscription television service
  Foxtel.
• http//news.com.au/common/our_sites/

3
Mass Media

• Television -- PBL (Nine Network) has a television
  audience reach of 51.5 per cent of the potential
  audience, this is not including its programming
  arrangements with regional television. PBL also
  publishes over sixty national magazines and has a
  twenty-five per cent interest in Foxtel.
• http//www.pbl.com.au/home.asp

4
Mass Media

• Radio -- Village Roadshow controls Austereo which
  has eleven metropolitan and three regional radio
  licences with an audience reach of 62.5 per cent
  of the population.
• http//www.villageroadshow.com.au/
• Baird, M. (2002 January/February) Review of
  cross-media ownership A background briefing
  Retrieved May 13, 2002 from (http//www.alia.org.a
  u/incite/2002/01-02/media.html)

5
Mass Media

• Power and influence
• Role of mass media in
• Liberal democracies
• Authoritarian states
• Mass Media media produced by a few people for
  the consumption of many.

6
Mass Media

• Liberal democracies
• Information dissemination getting the message
  out
• Nature of the information facts
• Positive uses - promoting good causes
• Negative uses hiding truths

7
Mass Media

• Authoritarian states
• Control of the media enables control of
  information
• Selective information supporting government and
  decrying opposition
• Creates unreality and false sense of security

8
Mass Media

• Governments and large corporations can shape the
  news by
• Selected information
• Good coverage gets good stories
• Disinformation
• Threats of reprisals

9
Mass Media

• Advertising
• Influences types of stories
• Shape peoples views
• Promotes unreality
• Fosters consumerism

10
Mass Media

• Editorial influence
• Large corporations control editorial process
  through a small number of people
• Governments control public media through the
  purse strings and regulation of commercial media

11
Mass Media

• Does the mass media influence our views or do we
  influence the mass media?
• Sporting coverage
• What responsibility do we have to ensure that the
  mass media doesnt control us?
• Ratings and sales
• Entertainment or information?
• Is a balance attainable and/or desirable?

12
Mass Media

• Snapshot
• Should be the easiest snapshot to complete
• Could take the form a mass media, medium
• Paper, magazine, talk-back radio audio tape, even
  a news presentation or current affairs video
• See the slides and tape on the website for a
  different variety of perspectives on this topic

13
Mass Media

• These websites apply directly to Australia
• http//www.gu.edu.au/centre/cmp/research.html
• http//www.nni.nikkei.co.jp/FR/AWG/url/au_Massm.ht
  ml
• http//www.aba.gov.au/
• http//dkd.net/mag/politics.shtml
• http//www.uow.edu.au/arts/sts/bmartin/pubs/95metr
  o.html
• http//www.cybersmartkids.com.au/

14
Mass Media

• http//www.alia.org.au/incite/2002/01-02/media.htm
  l
• http//wwwmcc.murdoch.edu.au/ReadingRoom/CRCC/tell
  ing.html
• http//www.irchelp.org/irchelp/communication-resea
  rch/mass-media/mass-media-dreyfus-s-1997.html
• http//skepdic.com/refuge/funk17.html
• http//www.aap.org/policy/re9911.html

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Mass Media

• http//sydney.indymedia.org/
• http//www.youngmedia.org.au/
• http//www.fmr.jeack.com.au/nfaqs.html
• http//www.aph.gov.au/library/intguide/sp/media_re
  gulations.htm
• http//wwwmcc.murdoch.edu.au/ReadingRoom/CRCC/gamb
  ling.html