Personalization of DTV Content via Interactivity Alexandre Klementiev Intels Architecture Labs

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Personalization of DTV Content via
InteractivityAlexandre KlementievIntels
Architecture Labs
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Context

• Intel involved in interactive TV technologies
  ATVEF, Intercast, involvement with standards,
  etc.
• e.g. collaboration with PBS The Greeks, F.L.W.
• Taking advantage of the data capability of the
  DTV transport multiplex.
• Package Delivery System an end-to-end system
  for packaged content delivery over digital
  broadcast networks.
• From content creation, scheduling, and
  broadcasting to reception, and filtering based on
  a user profile.
• Enables applications such as digital interactive
  magazines, software distribution, MP3 music
  distribution, personalized news, weather, sports,
  etc

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Example Application Digital Magazines
Example Launch Digital Magazine - An end user
experience crafted around entertainment content
Music, Movies, Fashion, Games related
advertisements.
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What is a Package?

• Package is a logical grouping of media files with
  associated metadata about the content.
• Package Content Metadata
• Metadata interchange format is XML-based

Package is independent of network and
transmission mechanisms and policies.
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Package Delivery System
Deployment View
Content Provider System(s)
Content Provider Facility
process/machine
boundary
Package
Playlist
Generation
Composition
Live/Time-Shifted
Delivery
z
Client System
(Consumer's Home)
Package/Playlist Cache
Application
Head End System(s)
(Bandwidth Provider's Facility)
Package Delivery System
Client Subsystem
process/machine
boundary
Package
Playlist
Transmission
Reception
Execution
Scheduling
Subsystem
Live/Time-Shifted
Delivery
Package Cache
IP Multicast Data
TCP/IP Stack
Package/Playlist/Transmission Cache
Network Device Stack
Delivery Network
Scheduled
Scheduled Reception
HE to Home
Delivery
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Backup