What do You Know About PPC (Pay Per Click)?

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What do You Know About PPC (Pay Per Click)?
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What is Pay-Per-Click (PPC)?

• Pay-per-click (PPC) is an online advertising
  model in which an advertiser pays a publisher
  every time an advertisement link is clicked on.
  Alternatively, PPC is known as the cost-per-click
  (CPC) model. The pay-per-click model is offered
  primarily by search engines (e.g., Google) and
  social networks (e.g., Facebook). Google Ads,
  Facebook Ads, and Twitter Ads are the most
  popular platforms for PPC advertising. There are
  best Pay Per Click Services in Delhi.

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How the PPC Model Works?

• The pay-per-click model is primarily based on
  keywords. For example, in search engines, online
  ads (also known as sponsored links) only appear
  when someone searches a keyword related to the
  product or service being advertised. Therefore,
  companies that rely on pay-per-click advertising
  models research and analyze the keywords most
  applicable to their products or services.
  Investing in relevant keywords can result in a
  higher number of clicks and eventually, higher
  profits.
• The PPC model is considered to be beneficial for
  both advertisers and publishers. For advertisers,
  the model is advantageous because it provides an
  opportunity to advertise products or services to
  the specific audience who is actively searching
  for related content. In addition, a well-designed
  PPC advertising campaign allows an advertiser to
  save a substantial amount of money as the value
  of each visit (click) from a potential customer
  exceeds the cost of the click paid to a publisher.

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Pay-Per-Click Models

• Flat-rate model
• In the flat rate pay-per-click model, an
  advertiser pays a publisher a fixed fee for each
  click. Publishers generally keep a list of
  different PPC rates that are applicable to
  different areas of their website. Note that
  publishers are generally open to negotiations
  regarding the price. A publisher is very likely
  to lower the fixed price if an advertiser offers
  a long-term or a high-value contract.
• Bid-based model
• In the bid-based model, each advertiser makes a
  bid with a maximum amount of money they are
  willing to pay for an advertising spot. Then, a
  publisher undertakes an auction using automated
  tools. An auction is run every time when a
  visitor triggers the ad spot.

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Contact Us

• Digital Xplode
• Address C-50 G/03, Sector 6, Noida, Uttar
  Pradesh 201301 (Near Noida
  Sector 15 Metro Station)
• Phone No. 99717 91782
• Email ID support_at_digitalxplode.com
• info_at_digitalxplode.com
• Website https//www.digitalxplode.com/

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