What is Content Marketing? How Content Marketing Efforts Web Traffic?

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What is Content Marketing?How We Tripled Web
Traffic Using Content Marketing?

• If you are a small and medium business owner
  taking a dip into digital marketing for your
  business, then you must have come across Content
  Marketing. It is also highly possible that the
  sole reason you are reading this blog is that you
  have searched for Content Development Companies
  in Hyderabad, and Google has redirected you to
  this piece.
• As redirected, today we are going to help you
  know about Content Marketing  in most layman
  terms possible and also help you improve your
  awareness about Content Marketing Strategy in
  2021 for your business. So read on 

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What is Content Marketing?

• In simpler terms, Content marketing is the
  strategic use of content to market products and
  services. The content mentioned here can be
  anything from the written word (articles, DIY
  guides, or even tweets) to relevant video or
  audio content that users can interact with during
  their daily life. Let us give you an example.
  One of our clients who are a major player in the
  e-commerce of natural medicinal herbs in North
  America is keen on boosting his sales in India.
  Given the herbs were from premium manufacturers,
  the cost prices are very high as compared to
  competitors a straight on PPC doesnt give any
  results without identifying the core market.In
  addition to working on their SEO, SEM, we
  employed our Content Marketing skills and
  surprisingly it is Content Marketing that helped
  us hit the ground running. Here how

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What is Content Marketing?

• We have carefully identified the most common
  medical conditions for which the said herbs were
  commonly used and focused our content creation on
  these health conditions.
• Our content mainly focused on common problems,
  preventive measures, treatments, and medicines
  which are directed to our clients website with a
  discount offer.
• Over time we have almost covered all the medical
  problems of our best sellers, which gradually
  improved the website traffic and naturally,
  sales. Our SEO and SEM efforts then paid off in
  terms of conversions and helped us to go
  aggressive with our budgeting.
• In the above example, we did not go all out on
  our SEO or SEM right away but took our time to
  generate content that our target audience is
  looking actively for. The content we generated
  helped us interact with our customers and
  conversion was only a matter of time as long as
  we provided the value in the terms of discounts,
  mobile cash offers and referral.

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What is Content Marketing?

• Yes, Content Marketing can be effective, but it
  is a tough cookie to master. Here are a few
  things people miss about Content Marketing
• It took us over a year to triple the traffic
  while we concurrently ran all over Digital
  Marketing campaigns.
• Content Marketing is a long game. While it has
  taken us a year, it can take even more to reap
  any sizable benefits. But the rewards are real,
  consistent and more far-fetching than any other
  marketing.

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So how you can use Content Marketing to Improve
Your Business?

• Being a Digital Marketing Company in Hyderabad,
  we have worked with a score of businesses to
  improve their traffic and sales with our Content
  Marketing Services in Hyderabad. And if we have
  to give you one piece of advice, we recommend you
  lay your Content Marketing pillar way before you
  have your product in your hand, or at the least
  as soon as you work on your Digital Marketing
  side of things. In a nutshell
• Identify the needs, requirements and pain points
  of your target audience and create content that
  addresses and helps with these relevant topics.
• Content can be long-form articles and short blogs
  which can be repurposed into Social media posts,
  PPC ads and more.
• Focus on providing real value to your potential
  audience and only when you reach relevant
  traffic, subtly include your products with clear
  cut USPs and of course value propositions and
  offers.

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So how you can use Content Marketing to Improve
Your Business?

• However, if you are only starting out and need
  an Online Marketing Company in Hyderabad to help
  you chart and execute a Content Marketing
  strategy for your business, Samskriti Business
  Solutions is the Best Digital Marketing Company
  in Hyderabad that can help you.
• Having worked with a score of business across all
  sectors we are one the best Content Development
  Companies in Hyderabad that can help you give a
  strong online foundation for your business,
  improve your web traffic and sales with
  our Content Marketing Services.

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