Innovation, Technology Transfer and New Venture Creation Washington, D.C., December 23, 2004 - PowerPoint PPT Presentation

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Innovation, Technology Transfer and New Venture Creation Washington, D.C., December 23, 2004

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Design rules for very large ships. Design concepts for Liquefied Natural Gas (LNG) ships ... Rules and concepts for steel jackets and drilling rigs. SESAM ... – PowerPoint PPT presentation

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Title: Innovation, Technology Transfer and New Venture Creation Washington, D.C., December 23, 2004


1
Innovation, Technology Transfer and New Venture
CreationWashington, D.C., December 2-3, 2004
From imitator to creator 1954-2004Wiggo
SmebyChief Technology Officer Anita Krohn
ThraneHead of strategic projects, Corporate
Technology and Innovation
2
Objective
To safeguard life, property and the
environment Foundation established 1864
2
3
Innovation phases in DNV
4
Maritime Innovation Phase 1950-1970
  • Innovations
  • Rules for operation of unmanned engine rooms
  • Design rules for very large ships
  • Design concepts for Liquefied Natural Gas (LNG)
    ships
  • Success factors
  • Focus on technology development to create
    competitive advantage
  • Market growth
  • Technological leadership by Prof. Vedeler
  • Ability to attract talent

5
Offshore Innovation Phase 1970-1980
  • Innovations
  • Rules and concepts for steel jackets and drilling
    rigs
  • SESAM
  • Design procedures and standards against fire and
    explosion loads
  • Rules and certification schemes for design and
    installation of sub sea pipelines
  • Success factors
  • Competence transfer from ship sector
  • Encouragement from Norwegian authorities to
    foreign oil companies to invest in RD
  • Technological and innovation leadership by Dr.
    Egil Abrahamsen
  • Ability to attract talents

6
Internationalization Innovation Phase 1980-1990
  • Innovations
  • Veritec
  • Risk and reliability technology
  • Concepts for Floating Production and Storage
    Offshore
  • Veritas Petroleum Services was formed
  • Succes factors
  • Following Norwegian maritime customers building
    ships in Japan and Korea
  • Solid position in the Norwegian oil and gas
    cluster
  • Strong demand for new technological solutions in
    the North Sea
  • Large investments in RD funded by national and
    foreign oil companies
  • Modern Quality and Loss Control Management
    philosophy being adopted
  • Recruitment of talent from best international
    universities

7
Diversification Innovation Phase 1990-2004
  • Innovations
  • Management system certification a new business
    world wide
  • Nauticus life cycle product model technology
  • Total Safety Class combining technical,
    organizational and human aspects
  • Success factors
  • Innovation leadership by CEO Sven Ullring
  • Establishment of a strong global infrastructure
    including IT infrastructure
  • Ability to attract talents in Norway and abroad
  • A culture for zero tolerance for failure
    developed - The new risk reality

8
Result Position
2004 DNV are being imitated
1954 RD creates fundament for Thought
Leadership
1950 DNV imitate Lloyds
9
Result Revenue 1966 - 2002
Asia
America
Europe
Nordic
Mainly due to Research JIPs
Norway
10
Result DNV revenue trends-diversification new
markets
Maritime
2000
mill NOK (1998 money value)
Upstream Process
1000
Other industries
1970
1980
1990
2000
1960
11
Result The power of clustering
  • The Norwegian maritime cluster
  • The Korean maritime cluster
  • The Norwegian oil and gas cluster
  • The Italian food cluster
  • The Danish wind energy cluster

12
Result, Impact on industry competitors
  • Maritime Offshore
  • Standards, cluster strength, renewal pressure,
    learning, e.g. DNV Research made ca. 1000
    internal DNV-reports since 1984, in addition, ca.
    320 public papers presentations since 2000.
  • Competence centre
  • DNV considered as Norwegian graduate school of
    technology.
  • Spin-offs
  • ScanPower, Computas, Underwater Institute (NUI),
    Fjerndata, Geco etc.

13
Result, Impact on society
  • Reduction of injuries and deaths
  • Protecting environment
  • Supporting the Norwegian welfare state
  • Knowledge generation and distribution
  • Supporting Norwegian technological reputation

14
DNVs investment in RD, 4.2
15
DNVs investment in RD, 4.2
16
Remarks
  • DNV would have had considerable challenges to
    survive without RD.

DNV 1864 195?
  • Growth in Maritime
  • Competence, Tools Laboratories

Classification
  • Offshore success
  • Competence Tools from Shipping
  • New competence
    credibility
  • New areas
  • Existing tools competence

17
RD, historic perspective
The only real growth in human history started
with the industrial revolution.
18
Value creation from RD depends on
  • Quality, quantity and diversity
  • Highly educated staff
  • Critical mass of diverse projects and people
  • Free funding (not only allocated funds)
  • Organizational interplay
  • High intra-organizational cooperation
  • High customer interaction
  • High degree of RD personnel transfer (ca.
    20/yr)
  • Academic cooperation
  • Leadership commitment
  • Long-term perspective of leadership (RD results
    10yrs, patience)
  • Personal interest in and understanding of RD
  • Willingness to take risks (only 1 of 10 of RD
    succeeds, RD time horizon 5-10 yrs)
  • Active government participation
  • Since society benefit most from RD, and industry
    under-invests ? government must bridge the gap
  • Co-financing

19
RD, in the future
  • Trends
  • Shift from corporate to applied RD
  • Weakening of the basic research engine
  • Universities are aggressive in prosecuting
    patents, less focus on responsibility as
    defenders of open science
  • Globalizations has led to two shifts,
  • a) number of qualified people to do research is
    rising rapidly
  • b) building labs close to the customers
  • Area Software and services

20
.. a world still to discover, improve, develop
and sustain
  • Everything that can be invented has been
    invented
  • The commissioner, US Patent Office 1899

Nobel
Bell
Diesel
Benz
Pemberton
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