Burrill Business Plan

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Burrill Business Plan

• Product Development Process
• An Entrepreneurial Case Study

Oliver Julien Design Concepts, Inc. Principal
Director of Product Development
Chad Sorenson Fluent Systems, LLC Founder
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Design Concepts, Inc.

• In business for 38 years
• Over 400 clients and over 1600 projects
• Serving wide range of industries including
  medical devices, consumer products, furniture and
  sporting goods among many others
• Core services
• Consumer research
• Industrial Design
• Mechanical and Electrical Engineering
• Prototyping

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Product Development Process
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Fluent Systems, LLC

• Initiated from a self-idea
• Leveraged student opportunities
• Schoofs Competition February 2000 (1st Place)
• Burrill Competition April 2001 (2nd Place)
• Tong Prototype Award April 2001 (1st Place)
• NCIIA Grant Recipient Feb. 2002 (11,600)
• Nebraska Ventures Competition March 2002 (1st
  Place)
• WAVE Investment May 2002 (100,000)
• Arrangement with Design Concepts to assist
  development of commercial product
• Founded fulltime in May 2002
• First sales revenue by October 2002
• Company acquired in December 2003 by Raven
  Industries (ticker RAVN)

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Opportunity Identification
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Good Products start with Good Problems
Fluid Gage
Line of Sight
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Good Products start with Good Problems
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Develop Concepts
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What will it look like?
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Choosing an aesthetic direction
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Generating initial CAD models
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What will it feel like?
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How will it work?
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Product Development Process
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Engineering the Product
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Testing the Product
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Product Development Process
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Transition to Manufacturing

• Outsourced manufacturing in Whitewater, WI
• Efficient and cost effective production and
  testing process
• Flexible and scalable process

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The Final Product
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applying modern ingenuity to agriculture
Ingenuity is our fuel!
Chad Sorenson chad_at_sorenson.net 608-239-6191
Oliver Julien Oliver.Julien_at_design-concepts.com 60
8-221-2623