Web Push Notifications Guide For Conversion

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NotifyVisitors
Web Push Notifications
An Elaborative Guide
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Let us dive
Web push notifications can be sent from a
website, and the user doesnt need to be present
on the site.
Types of Push Notifications Web push
notifications App push notifications
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Web push notification
First Type
The users will receive them on their website or
device. You can use them if you have not yet
created an app.
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Double opt-in process
Remember that you can personalize the opt-ins
otherwise, the users wont show any interest in
them. The soft approach is often called the
double-opt ins. NotifyVisitors
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App Push Notifications
Second Types The second type of push notification
is app push notification. As the title
justified, you can send these notifications from
mobile apps.
But the user has to install the app to receive
the push notifications.
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Up to 80
How Can You Use The Push Notifications? Customer-
engagement Suppose a user installs your app, and
after using it a random number of times, he
drops using it. Therefore, you can use push
notifications to keep yourself alive in their
minds by providing them the offers and discounts
which they could catch instantly.
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Customer Retention
You can engage the users with the push
notification frequently than usual to enhance
the chances of the app retention.
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Real-Time Updates
No user wants to have outdated information.
Stale information pulls the users
off. Therefore, push notification comes as a
rescue to engage users with real-time updates to
let them know whats going in the world.
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About Web Push Strategy
Apart from the marketing agencies, push
notifications are a successful strategy in the
other departments, such as the weather
department.
Web Push Marketing
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What Does The Opt-in Process Look Like? Opt-in
management Users can manage their messages by
clicking on the allow or reject button, as shown
in the pop-ups.
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Opt-in Management
What Does The Opt-in Process Look Like?
Users can manage their messages by clicking on
the allow or reject button, as shown in the
pop-ups.
Indirect Approach The opt-in process involves a
hard and soft approach from your side.
How To Opt-in For Push Notifications?
Soft Ask-in Involves A process telling users some
of your advantages and what benefits do users
incur from your side.
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Create push campaigns
What Are The Technical Requirements for
Sending Push Notifications?
Opt-in
Emails
Push notifications are more convenient and
reliable than other mediums.
They are eligible for the users who do not like
to opt-in for the emails.
Email, which might suffer the drawbacks of
lesser open rates.
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Integration with NotifyVisitors
Know what all you need
FCM details You require an FCM project number
and API key to send the push notifications. Use
NotifyVisitors FCM credentials to submit your
project details
Push icon You need to place in your logo as
your push notification icon so that users could
affiliate with you.
Integration The push notifications are
supportable on HTTPS domain, and NotifyVisitors
create the HTTPS sub- domain to let you set up
the push notification.
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How Do Push Notification Work in NotifyVisitors?
Suppose, a marketer has created a campaign in
NotifyVisitors dashboard. The NotifyVisitors will
first get a grip on the users and filter them
based on segmentation.
The strength of the push notifications in your
marketing strategy depends upon many things, and
push notification delivery is one of them.
Once the NotifyVisitors recognizes the users
through frequency capping. It will connect to the
active devices which will receive the message.
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One-time push notification
NotifyVisitors
Recurring notifications Send repetitive push
notifications on a particular date and time.
Push Notification Campaign Types
Send push notifications only once at a specific
date and time.
CSV upload
Transactional API Send push notifications
through API call.
Send push notifications after uploading your
subscribers.
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How Does Push Click Through Rates Matters?
It is quite vital to retain your existing
customers rather than acquiring the new ones,
which is expensive and not at all easy.
Therefore it is essential to engage the existing
customers so that they click maximum on your
notifications.
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Using default values
The Best Practices
Do not worry if you do not possess enough data
from the users. You can use the default -values
for the tags you use.
Dummy user testing If you are not sure what will
impact the users and whatnot. You can test the
personalized templates using dummy data, and if
it works, send them to the users.
Personalized Push Notifications
Privacy and personalization With the new GDPR
rules at hand, you might hesitate to collect the
details of the users.
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Set goals
Six Proven Tips
User behavior Understanding your user behavior
is quite relevant as you can end up blocking
your push notifications.
Set your clear plan as to what you want to
provide the users and remember it must be
unique otherwise you would collapse on the
upfront.
Analyze push performance Keep an eye on your
push campaigns performance to view what is
attracting the users and whatnot.
Right timing
Get Higher Conversion Rates
It would be preferable if you send the push
notifications according to the timezone of
customers otherwise, you will end up creating
friction.
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Power of words
If you do not believe, try testing your push
notifications by changing the content of the CTA
elements.
Push Action button Action buttons on the push
notifications insinuates the users to perform
specific actions Rich push notifications The
visual stuff and imagery always attract users
more than anything else Frequency
capping Frequency capping helps you withdraw
desire to keep on nudging the users with
irrelevant messages.
Best Practices Follow in 2020
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What Hampers Push Notification Delivery?
No matter how powerful the medium is, the push
notification delivery is always an underlying
issue, specifically in android devices.
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Push message
Push Messages You Can Send to Your Customers
Educational push messages As the name suggests,
send informative messages to inform the users of
the products specific information.
You can use Push notifications for various
purposes, such as promoting your products,
engaging customers in their journey according
to the stage they are in, and asking customers
feedback.
Promotional messages Use push notifications to
promote the products and the catchy deals and
offers about the same.
Customer feedback Get the customers input on
your services to improvise them in the future to
provide a sustainable experience to the
customers.
Transactional messages You can send the
transactional push messages to inform the users
about their transformation status.
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Transparency However, it is not comfortable to
ask for the users to opt-in for push
notifications and nudge them to click on it.
Notification length Design your push
notifications so people can read and click on it
instantly. Keep your notifications precise and
to the point.
Factors Which Influence The Click-Through Rates
Tone Takedown the note of tone you will be using
in your messages as it directly affects the
users.
Use emojis Emojis are the language of what you
want to communicate to the people.
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