JMSC 0051

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JMSC 0051

• TV News and Broadcast Writing Journalism and
  Media Studies Centre
  
• Week Five
• February 19, 2009
• 1400-1655

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This Week

• Visit to CNN at 3pm
• Looking at your scripts
• 20 sec readers
• Background on CNN

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Looking at your readers

• General observations
• Choose the most important part of the story
• Boiling it down from 800-100 words to 50 words is
  not easy
  
• Good clear, simple English
• Do not try to be fancy as beginners

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CNN

• CNN trip take notes you MAY be tested on your
  visit
  
• History of 24 x 7 television news
• As most of TV, All News TV had roots
• In Radio

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In Radio a new concept developed in the 1960s

• The all news Radio Station
• LBC in London
• WINS 1010 in New York
• WAVA in Washington D.C.
• Give us 20 minutes and well give you the
  world
  

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Cable TV and All News TV

• 24 x 7 News
• Beginning in 1980
• Ted Turner
• http//videos.howstuffworks.com/howstuffworks/237-
  cnns-first-broadcast-video.htm
  

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News Channel Growth

• The 1990s and early 2000s
• 1989 SKY News
• 1990 BBC World
• MSNBC, CNBC
• 1995 FOX News
• Al Jazeera Arabic 1996
• Al Jazeera English 2006
• In Asia Channel News Asia, plus Taiwan and
  India
  

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CNN

• Today CNN operates four channels and an extensive
  website
  
• http//edition.cnn.com/
• We see international channel
• US viewers see largely different programming
• target audience
• Why is it important in news?

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Questions for CNN?

• How many hours do you broadcast from Hong Kong?
• How many people work for CNN in Hong Kong?
• In the Asia region?
• Who does the writing?
• Who directs the news programs?

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Questions for CNN

• Is TV News expensive to produce?
• Does CNN spend too much time on live unscripted
  two ways and too little time on carefully
  written, scripted packages
  
• A report by the American PEW Research Center
  called State of the Media 2004-05 says so.

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Questions for CNN

• How do you find out who is watching your HK
  broadcasts and whether being in HK is a plus or
  would you be better off doing everything out of
  the U-S?
• Is viewership for ALL NEWS TV in general
  growing or declining like newspapers?
  

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JMSC 0051 TV News

• Next week
• Another writing exercise
• See the weblog for updated syllabus
• http//jmsc.hku.hk/blogs/
• End