Difference Between SEO and PPC Which is Best

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SEO VS PPC Which is Better?
SEO (organic traffic) is more than PPC traffic
so if you can manage to rank your web site for
the keywords you want, you will get much more
traffic than paying for those keywords. So, if
you compare traffic and cost of first page
positions for SEO traffic and PPC traffic,
organic traffic is better.
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How Does SEO Works
On-Page factors include Keywords that are
relevant to what people are searching for. The
sites architecture. For example load time,
internal linking structure, title tags, search
friendly URLs etc. Content on the pages relevant
to the products and users. Content is
KING! Off-Page factors focuses on getting other
sites to include a link/reference back to your
website. This is seen as a vote of confidence in
the eyes of Google. Known as Link Building,
this process is best managed by building
relationships and generating quality links vs.
spamming links across the web.
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Design and Accessibility

• The website design needs to be fresh.
• The pages on the site need to be accessible to
  both users and search engines.
• Content and Page elements Links to your website
• The content on your website must be unique, fresh
  and optimized for the relevant key words.
• Meta elements such as meta descriptions, alt
  text, H1s and page titles much be unique and
  keyword rich

• Links from authoritative and trust worthy sites
  are favorable from the point of view of search
  engines.
• Social Media Active participation in blogging,
  forums, Facebook and other social networks are
  favorable.

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What is PPC?
If youve ever used the Internet, youll have
seen Pay-Per-Click (PPC) advertising in action.
Called sponsored results, PPC ads appear beside
and/or above the natural search results in
Google. PPC stands for pay-per-click, a model
of internet marketing in which advertisers pay a
fee each time one of their ads is clicked.
Essentially, it's a way of buying visits to your
site, rather than attempting to earn those
visits organically. Search engine advertising is
one of the most popular forms of PPC.
Read More Steps To Kick Start Career As A SEO
Get Opportunities Of Job
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How Does Google Adwords
Work?
Advertisers can create ads which can be set to
appear when a user types in a search query into
Google. Take a look at the highlight section
below, these are paid ads. How Does It
Work? Each advertiser selects a range of keywords
for which they want their ads to appear. The ad
consists of a title, two description lines, and a
display URL. You can see in the above screenshot
that there are 3 listings at the top, and then 6
down the side. There are 9 paid ads in total
running from positions 1 to 9. What position do
my ads appear in? Simply put, the Adwords
network is an auction-style bidding war for
positions. Generally, the top advertiser pays
more to be there than someone in the lower
positions. However, there are other factors that
determine the price you pay, such as the
relevance of your ad to the keyword. Read More
What are The SEO Career Opportunities And Its
Work to Boost Online Business
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Advantages Disadvantages PPC
Advantages of PPC Quick you can be number 1 on
a Google search result for your desired keywords
within 60 minutes. More measurable than SEO. So
learn SEO course Online and work on live
projects. Disadvantages of PPC Its costly, so
you need to ensure that your investment pays off.
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So Which Is Best?
While its true that SEO may provide better
long-term results, PPC can be incredibly
valuable. PPC campaigns are great for short-term
sales or for limited time promotions. PPC and
SEO both have their place in the search-marketing
world. The key is to figure out which works best
for both your short and long term goals. Post
navigation
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