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One House, Many Windows

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Disney bought ABC, CBC and Viacom merged. Different media platforms for ... AOL and Time Warner. One more media? Cultural different? Time for AOL to change? ... – PowerPoint PPT presentation

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Title: One House, Many Windows


1
One House, Many Windows
2
Communication
  • Reshaping very fast
  • Disney bought ABC, CBC and Viacom merged
  • Different media platforms for same piece of
    content

3
In 1989, Warner merged with Time
  • Not much in common
  • Asset fitted together reasonably well
  • Publishing and movie, little in common (at that
    time)
  • Culture clash
  • Large egos

4
An Improbable Visionary
  • Mr. Levin, worst public speaker
  • Investing heavily in upgrading the companys
    cable infrastructure instead of content
  • Time Warners debt grew and its stock price
    suffered

5
TBS Bought MGM in 1986
  • Financially difficulties
  • TBS and Time Warner
  • People were not optimist about the merger between
    TBS Time Warner
  • It worked out fine

6
(No Transcript)
7
Connective Issue
  • Cable networks buy material from Warner and use
    Times publishing assets
  • New revenue streams and strengthening brand
    recognition
  • Batman in many different ways

8
Connective Issue
  • Turner cable systems were able to add value to
    Warner Time content
  • Warner and Time distribution platforms could
    enhance Turner content
  • Movie shown on different media
  • Content does not get the best distribution or
    distribution network does not get the best content

9
(No Transcript)
10
AOL and Time Warner
  • One more media?
  • Cultural different? Time for AOL to change?
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