Dale Cooper : Digital Marketing Team

1
Dale Cooper Digital Marketing Team Visit Wales
dale.cooper_at_wales.gsi.gov.uk

• What are we doing at the moment
• Why are we doing it
• What you could be doing
• Tools

2
What are we doing at the moment ?
New Digital Team External Data Collection and
Distribution (Visit Britain) Longer term role as
an enabler/aggregator and distributor Digital
Tourism Project (european money/online forum)
3
Whats Changed
Why are we doing it ?
Changes in media consumption Converging
technologies TVgtPrintgtRadiogtInternetgtMobile Emerge
nce of a new set of influencers/demise of the
DMO Wikinomics the power of the masses to
influence and educate each other Capabilities of
digital media (remix/reblog/reformat/redistribute)

Technology has meant a re evaluation of the
linear concepts of traditional marketing
however the goals are still the same
4
(No Transcript)
5
(No Transcript)
6
(No Transcript)
7
(No Transcript)
8
(No Transcript)
9
VW and the Network
We need to- to be part of the network have the
freedom to reformat/reblog/retweet information to
the network find and seed original/topical/local
content from the ground up build the right
platform/resources for this process
10
What you could be doing ?
Your task is similar to ours be part of the
network. Information provider- Topical and up
to date Freely accessible (use as many
distribution - channels as possible) Multimedia
(video, audio, photos, text) A blend of
informational and conversational Easily found
(optimising development) Creating and
participating in the network will bring you
business regardless of us using it
11
Tools
RSS/ RSS Feed readers (Google Reader, Bloglines,
Newsgator, Netvibes) Search Engines/Meta search
Engines/Cluster Search Engines (Rollyo,
Clusty) Google Alerts Firefox Twitter/Twitter
Search/Tweet Scan Twitter Questions Social
Networks (Facebook, Niche Forums, B.Boards) Blogs
(wordpress, typepad, tumbler) Social bookmarking
(Digg, Delicious, Stumbleupon, Reddit,
Technorati, Furl) Auctions Yahoo
Answers Wikipedia Social Networking platforms
(Ning, Kick Apps)
12
Thanks for listening ! Dale Cooper Digital
Marketing Team Visit Wales dale.cooper_at_wales.gsi.
gov.uk