Google and Facebook Are Offering Ad Credits and Grants to Small Businesses

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Google and Facebook
Are Offering Ad Credits and Grants to Small
Businesses
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With the massive outbreak of Covid-19 all over
the world, small businesses are particularly
looking for ways to connect with their customers
online and expand their digital presence.  To
help make the digital connection easier for small
businesses. Google and Facebook have recently
announced support in the form of Ad Credits and
Grants for small businesses. Here is a handy
guide on how small businesses can access these ad
credits and grants, along with helpful tips to
grow your digital presence.
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Access Google and Facebook Ad Credits and Grants
Access Google and Facebook Ad Credits and Grants
The search giant Google announced Google Ads
credits of 340 million as part of 800 million
to help small businesses as emergency response.
These ad credits will be available to businesses
with active accounts and the credit notification
will appear in the Google Ads accounts to be used
until the end of 2020 across its advertising
platforms. The purpose of these ad credits is to
help businesses with their cost of staying
connected with customers and even support
business growth. Facebook also launched a program
that provides 100 million in cash grants and
advertising credits to help small businesses deal
with the current financial burden due to the
Coronavirus pandemic. These grants and ad credits
are available to 30,000 eligible small businesses
in more than 30 countries where Facebook
operates. For more detail on these grants and ad
credits, visit the Facebook Small Business Grants
program page.
www.onlinecheck.com
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Helpful Tips to Grow Business Online
With the availability of these grants and ad
credits, you can make a long-term investment in
your business whether youre just going digital
or expanding your eCommerce business reach. Here
are some helpful tips to help your business grow
while targeting your audience to explore digital
advertising.
www.onlinecheck.com
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Know Your Target Market
Its no secret that taking your business online
means youre targeting a wider network of
audiences. While targeting an online network of
the audience may seem easy, you should have a
defined target market for your business. The more
you understand your audience, the better you can
target them. The moment you start understanding
your target market and your insight grow, youll
start experiencing higher conversion rates and
better ROI for your marketing efforts. A detailed
understanding of your target market will help you
better promote and sell your products or services
that fit your audiences needs.
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Get Creative with Your Content
Get Creative with Your Content
People love to follow brands or businesses that
understand them. Getting creative with your
brands in terms of customer-centric content
engagement on channels can help. Start working on
your brand voice and demonstrate your uniqueness,
and expertise to attract attention. Your content
should be customer-focused based on a
conversational tone that will appeal to your
target market. By sharing the content that
appeals to your customers will likely bring them
back to your business and contributes to your
bottom line.
Staying active on social platforms that your
customers use can help you engage them quickly.
Encouraging user-generated content, asking
questions, and rewarding them with deals and
discounts will help your business in the end.
Create a personalized content strategy and stick
to it to grow your business online.
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Use Advertising as an Experimental Tool
With the advancement in the digital industry,
more and more businesses are using advertising as
an experimental tool to market their business
online. The most common advertising options
include Social Media Advertising and
Pay-Per-Click Advertising. The key to advertising
is to start small, have a handy budget to
experiment with different ads creatives. Get into
insights and learn how the ads are performing and
tweak them accordingly. Learn whats working and
whats not by analyzing demographics, geography,
audience interests and behavior to target the
right audience. If you dont have the cash in
hand to launch an advertising campaign for your
small business, apply for a small business
loan while youre growing your business online.
www.onlinecheck.com
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Take your Business Mobile
The Bottom Line
Understanding of the digital world is important
to build a secure future for your small business.
Sometimes getting into the digital sphere can be
challenging with requirements like expertise,
capital, and resources. If you need funding to
start your digital initiative, get help
with small business loans from Merchant Advisors.
Going digital and funding success is not
something that happens overnight. It takes time,
efforts and dedication to build connections with
your customers online. Once youre connected
digitally, youll not only get constant income
streams but also helps your business grow into
the future.
The world has gone mobile and it has become the
dominant channel for marketing making it
essential for small businesses to pay attention
to win and keep their customers. Numerous studies
have shown that global consumers are using mobile
devices as their primary Internet source. So no
matter the size of a business is, you need to
have a mobile-friendly website or an app to reach
your target audience. Its time to start working
on a mobile strategy for your small business to
leverage its growth potential and continually
testing and analyzing your mobile strategy will
help your business in the distant future.