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CPC Profitability

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Has NOTHING to do with CPC. Give away a SORTER. Lend your CAR to ... Provide Supplies consistence with manufacture's listed yields. Allow 5 days for delivery ... – PowerPoint PPT presentation

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Title: CPC Profitability


1
CPC Profitability
  • Ronelle Ingram
  • ITEX 2006 Las Vegas
  • ronellei_at_msn.com 714/744-9032
  • www.ronelleingram

2
What are you selling?
  • Pepsi or Wine?
  • What is being paid?
  • What profit needed?
  • How do you get there?

3
Network Administration
  • Has NOTHING to do with CPC
  • Give away a SORTER
  • Lend your CAR to the customer
  • Give them a chair
  • Take them to dinner once a month
  • No to free network administration

4
Read the Fine Print of your CPC
  • Provide Supplies consistence with manufacture's
    listed yields.
  • Allow 5 days for delivery
  • Shipping costs??
  • Tracking options
  • Bill for toner spillage
  • Never pre-ship developer/drums,etc.

5
Sell Maintenance Agreements
  • First year very low cost
  • Labor, travel, non-consumables
  • Pre-sale a year of toner up front
  • Give 3-6-12 month warranty
  • Bonus Equipment Sales Rep

6
Authorized Dealers
  • Do NOT be fooled, better pricing??
  • Understand Rebates
  • Knowledge about pricing
  • Bargin for shipping
  • Room to negotiate
  • Understand Shipping costs
  • From manufacturer

7
Hewlett Packard
  • 80 of Businesses have one
  • The answer is YES
  • PurchasEdge
  • Advantage Rebates
  • The magic 800/474-6836

8
The After Market / OEM
  • 30 Market Share
  • Shop around Major / Mom Pop
  • Customized / Private / Self Label
  • Branding
  • OEM toner made everywhere
  • Do the numbers

9
ASK your Customers
  • What do have trouble finding?
  • What else do you buy?
  • Let us help you
  • Very competitive
  • With our buying power
  • We can save you money
  • You asked me to call you back

10
Blind Drop Shipping
  • Million dollar warehouse
  • Know your vendors
  • Establish a tracking procedure
  • Plan ahead
  • Sell pro-activity
  • Give me your FedEx / UPS

11
Do not Roll Over and Play Dead
  • SELL
  • Ask the right questions
  • Schedule recalls
  • Know the market
  • Buy what you can sell
  • Take off your CPC blinders

12
Who is going to sell??
  • Dedicated Supply Sales Rep/
  • Techs / Dispatch / Receptionist
  • Equipment sales reps
  • Dedicated Territories
  • How many hours a day do you sell
  • Pay for performance
  • Break up the job

13
DO SOMETHING
  • Perfection
  • Procrastination
  • Paralysis
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