India Online Grocery Market Size, Share, Growth, Trend and Forecast by 2024

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2014 2024
INDIA ONLINE GROCERY MARKET FORECAST
OPPORTUNITIES
PUBLISHED DATE December, 2019
www.techsciresearch.com
MARKET INTELLIGENCE . CONSULTING
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• Scope of Report
• Product of Interest (POI) Online Grocery

India online grocery market is expected to grow
at a formidable rate during the forecast period.
Growth of online grocery market in India can be
majorly attributed to rising number of internet
and smartphone users. Moreover, the increasing
number of working women, technically advanced
millennials and ultra-secured payment
infrastructure are the major drivers for online
grocery market in India. The market is
categorized into packaged food beverages,
personal care, household products, fruits
vegetables, and others.
PLATFORM

• Mobile Application
• Desktop Website

REGION

• East
• West
• North
• South

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• Table of Contents

S. No. Contents Contents Contents Page No.
1. Product Overview Product Overview Product Overview
2. Research Methodology Research Methodology Research Methodology
3. Executive Summary Executive Summary Executive Summary
4. Voice of Customer Voice of Customer Voice of Customer
5. India Online Grocery Market Outlook India Online Grocery Market Outlook India Online Grocery Market Outlook
5.1. Market Size Forecast Market Size Forecast
5.1.1. By Value
5.2. Market Share Forecast Market Share Forecast
5.2.1. By Product Category (Packaged Food Beverages, Personal Care, Household Products, Fruits Vegetables, Others (Pet Care, Baby Care, etc.))
5.2.2. By Platform (Mobile Application Desktop Website)
5.2.3. By Region (East West North South)
5.2.4. By Company (2018)
5.3. Market Attractiveness Index Market Attractiveness Index
6. India Online Packaged Food Beverages Market Outlook India Online Packaged Food Beverages Market Outlook India Online Packaged Food Beverages Market Outlook
6.1. Market Size Forecast Market Size Forecast
6.1.1. By Value
6.2. Market Share Forecast Market Share Forecast
6.2.1. By Category (Processed Unprocessed))
6.3. Price Analysis Price Analysis
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• Table of Contents

S. No. Contents Contents Contents Page No.
7. India Online Personal Care Market Outlook India Online Personal Care Market Outlook India Online Personal Care Market Outlook
7.1. Market Size Forecast Market Size Forecast
7.1.1. By Value
7.2. Market Share Forecast Market Share Forecast
7.2.1. By Category (Body Care, Face Care, Hair Care and others (Lip Care, Oral Care, etc.))
7.3. Price Analysis Price Analysis
8. India Online Household Products Market Outlook India Online Household Products Market Outlook India Online Household Products Market Outlook
8.1. Market Size Forecast Market Size Forecast
8.1.1. By Value
8.2. Market Share Forecast Market Share Forecast
8.2.1. By Category (Laundry, Kitchen and others (Bathroom, Floor Cleaners, etc.)
8.3. Price Analysis Price Analysis
9. India Online Fruits Vegetables Market Outlook India Online Fruits Vegetables Market Outlook India Online Fruits Vegetables Market Outlook
9.1. Market Size Forecast Market Size Forecast
9.1.1. By Value
9.2. Market Share Forecast Market Share Forecast
9.2.1. By Category (Frozen Fresh)
9.3. Price Analysis Price Analysis
10. Import Export Analysis Import Export Analysis Import Export Analysis
11. Market Dynamics Market Dynamics Market Dynamics
11.1. Drivers
11.2. Challenges Challenges
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• Table of Contents

S. No. Contents Page No.
12. Market Trends Developments
13. Policy Regulatory Landscape
14. India Economic Profile
15. Competitive Landscape
16. Strategic Recommendations
17. About Us Disclaimer
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RESEARCH METHODOLOGY
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• Research Methodology

Market Profiling
Data Analysis
Data Collection
Data Validation
Developing List of Respondents
Formulating Questionnaire
In-depth secondary research was conducted to
determine top players in India online grocery
market, overall market size and segmental market
size.
The data was scrutinized using MS-Excel,
statistical tools and internal proprietary
database to obtain qualitative and quantitative
insights about India online grocery market.
Data obtained as a result of primary and
secondary research was validated through rigorous
triangulation.
TechSci conducted interviews with industry
experts and industry players for data collection
and verification.
In order to conduct industry experts interviews,
TechSci formulated a detailed discussion guide.
List of industry players and industry specialists
was developed.
Primary Research
Desk Research
Company Analysis

• Recent Developments
• Market Changing Aspects/Dynamics
• Government Policies
• Conclusion

• Market Participants
• Key Strengths

• Identifying Key Opinion Leaders
• Questionnaire Design
• In-depth Interviews

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• Research Methodology

• Baseline Methodology
• Our dedicated team of industry experts has
  monitored and analyzed various aspects of India
  online grocery market. The team has analyzed the
  outlook of various segments of this market, while
  considering the major influencing factors such as
  rising number of internet and smartphone users.
  The study includes market forecasting, which
  would enable our clients to take better decisions
  while planning their strategy to achieve
  sustainability in India online grocery market.
• Methodology Followed for Calculation of Market
  Size
• Market Size by Value Market size, in terms of
  value, for the year 2018 was calculated based on
  information collected through exhaustive
  secondary research and primary surveys with
  various key opinion leaders/stakeholders, such as
  online grocery companies, channel partners, major
  end users, industry experts, and other industry
  participants.
• The team interviewed 4050 online grocery
  companies, 180200 major end users, and 1520
  Industry experts and other value chain
  stakeholders in India online grocery market to
  obtain the overall market size from 2014 to 2018,
  which was validated by using Delphi technique.
  Taking standard deviation into consideration, the
  market size was averaged out, to arrive at the
  market size data during 2014-2018.

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• Research Methodology

• Respondents were asked about the current and
  future market growth rates, market shares by
  product category, by platform, by region and by
  company. Removing the outlier responses, the
  geometric mean of growth estimates and provider
  wise revenue shares generated across various
  segments were considered, to arrive at the final
  revenue shares. Revenue shares generated across
  various segments were further triangulated from
  other stakeholders.
• Methodology Followed for Calculation of Market
  Shares
• Market shares by product category, by platform,
  by region and by company were calculated based on
  the responses received through primary surveys
  with industry experts, in which the respondents
  were asked about the market shares or revenue
  generated from various segments. The final shares
  were calculated by taking the geometric mean of
  the responses gathered from key opinion leaders
  after eliminating the outliers.
• Methodology Followed for Forecasting
• TechSci Research performed periodical checks on
  data collected through the surveys with logic
  checks and analyzed the survey results in
  SPSS/Tableau Software.
• Data triangulation techniques were applied to
  fill the gaps and to present a more meaningful
  picture of the market. To forecast India online
  grocery market, TechSci Research used various
  forecast techniques such as
• Moving Average
• Time Series Analysis
• Regression Analysis
• Econometric and Judgmental Analysis

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• Research Methodology

TechSci Research used its own forecast tool,
which is based on the growth of various allied
industries in respective regions. TechSci
Research also used the impact analysis during
short, medium and long-term period to estimate
and analyze market demand scenario. It should be
noted that the figures compiled are only for the
organized market including market share data.
Partial List of Companies Interviewed Key Secondary Sources
Innovative Retail Concepts Pvt Ltd (BigBasket.com) Grofers India Private Limited (Grofers.com) ZopNow Spencers Retail Ltd (Spencers Online Grocery) Natures Basket Limited (Naturebasket.com) Reliance Fresh Private Limited (Reliancefreshdirect.com) Fiora Hypermarket Limited (my247market.com) Paytm E-Commerce Pvt Ltd (Paytm Mall) Amazon.com Inc. (Amazon Pantry) Flipkart Online Services Pvt Ltd (Flipkart Supermarket) World Bank TechSci Research Proprietary Database Knowledge Repository Company Annual Reports Industry Magazines Industry Reports News Dailies Credible Paid Databases
TechSci Research
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• INDUSTRY BRIEF

According to TechSci Research report, India
Online Grocery Market By Category, By Platform ,
By Region, By Company, Competition, Forecast
Opportunities, 2024, the online grocery market
in India is projected to reach 3.6 billion by
2024 on account of growing internet penetration,
expanding smartphone user base, rising disposable
income and busy lifestyle. Shift towards buying
products through online platforms is gaining
highest traction among young and working
millennials. Also, increasing investment by
leading global players is expected to positively
influence the countrys online grocery market
during the forecast period. On the basis of
platforms being employed by online grocery
players, the online grocery market in India is
categorized into Mobile Application and Desktop
Website segment. Mobile Application segment
accounts for the majority share of India online
grocery market. The share of mobile application
segment is expected to further rise during the
forecast period due to ease of access offered by
mobile apps and growing smartphone user base. In
terms of region, India online grocery market is
categorized into South, North, West and East. In
2018, South India grabbed the largest share in
the countrys online grocery market, followed by
North, West and East regions. Major players
operating in India online grocery market include
Innovative Retail Concepts Pvt Ltd (Big basket),
Grofers India Private Limited (Grofers), Amazon
Retail India Pvt. Ltd (Amazon Pantry Amazon
Now) and Paytm E-Commerce Pvt. Ltd. (Paytm Mall).
These players are expected to continue their
dominance in the countrys online grocery market
through 2024. India Online Grocery market is
expected to grow at an aggressive CAGR due to the
rising need for convenience, heavy discounted
products and high product quality and
increasingly safe online transactions. Nuclear
and dual-income families, working-class and
working females are the primary buyers of online
grocery, and consequently, they are also the
target consumer segments for the major market
players., said Mr. Karan Chechi, Research
Director with TechSci Research, a research-based
global management consulting firm.
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• SAMPLE DATA - SNAPSHOT

India Online Grocery Market Share, By Platform,
By Value, 2019
India Online Grocery Market Share, By Company,
By Value, 2018
India Online Grocery Market Size, By Value (USD
Million), 20142024F
CAGR BY VALUE
CAGR BY VALUE
XX
YY
India Sauce Ketchup Market Share, By Category,
By Value, 20142024F
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• REPORT ORDERING

Report Name INDIA ONLINE GROCERY
MARKET FORECAST OPPORTUNITIES 2014 2024
License Type Price
Single User License 2950
Multi-User License 3750
Custom Research License 7500
To View Sample OR Purchase Report  
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About Us Disclaimer
TechSci Research is a global market research and
consulting company with offices in the US, UK and
India. TechSci Research provides market research
reports in number of areas to organizations. The
company uses innovative business models that
focus on improving productivity, while ensuring
creation of high-quality reports. The proprietary
forecasting models use various analyses of both
industry-specific and macroeconomic variables on
a state-by-state basis to produce a unique
bottom-up model of a country, regional and
global industry prospects. Combined with the
detailed analysis of company activity and
industry trends, the result is a uniquely rich
evaluation of the opportunities available in the
market.
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