Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers - PowerPoint PPT Presentation

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Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers

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Target Marketing. Evaluating Market Segments. Segment size and growth ... EXAMPLE: To (target segment and need) our (brand) is (concept) that (point-of-difference) ... – PowerPoint PPT presentation

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