Organic Baby Food Sales Philippines, Inorganic Baby Food Revenue Philippines - Ken Research

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The growth in female labor force coupled with the
increasing disposable income of consumers has
been driving the sales of Baby Food Products both
in terms of revenue and sales volume within the
Philippines Ken Research
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Growing awareness for nutritional management for
infants has led many working parents within the
Philippines to adopt for healthier organic baby
food options in the country. Population Growth
in the Philippines The Filipino population has
crossed around 100 million in the recent years
along with its baby population (i.e. 0-4 years)
has been evaluated at around 11.5 million as of
2017. In addition to that, heavy promotions done
by baby food manufacturers such as discounts,
cash-backs, free sampling and other complementary
offers have been driving baby food sales in the
Philippines. Companies also partner with
different entities such as schools. For instance,
Reckitt Benckiser promotes its baby food products
through branding and collaborating with schools,
events and also provides samples. The government
of Philippines has been promoting breast feeding
in the country. Favorable government regulations
such as lactation station and maternity leaves
have widely benefitted the female working force
by providing them with a greater work-life
balance. Also, the government is implementing
additional policies such as promotion of
breastfeeding substitutes as well as distribution
of free samples and health workers by working in
line with baby food companies. Due to this,
people are discouraged to buy infant milk formula
thus, impacting the market demand.
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Major Players Some of the major players
operating within the Philippines baby food market
include renowned international companies such as
Nestlé SA, Reckitt Benckiser Group Plc, Abbott
Laboratories, and others. Their business
operations have been further segmented on the
basis of baby food categories such as dried baby
food, prepared baby food, milk formula and
others. Mead Johnson Philippines (now RB Group)
was observed to grab second position whereas
Nestle took lead in terms of revenue in the year
2018. Milk formula segment was largely dominated
by Mead Johnson Philippines. As a result of
which, milk formula is expected to remain a
competitive segment for multinational
companies. Launch of Innovative Products The
market also witnessed to be flourishing along
with the integration and launching of new baby
food products. Major companies such as Mead
Johnson has reformulated Enfagrow A Four and now
includes MFGM (Milk Fat Globule Membrane), which
effectively made milk formula closer to breast
milk in terms of health benefits. Conversely, the
degree to which consumers believe that milk
formula is safe to use is becoming increasingly
significant in the country, especially for
working mothers. Additionally, new packaging
innovations were also initiated in the market by
major firms as a unique strategy to gauge more
customer attention. For instance, baby food
pouches became quite popular and their popularity
was largely driven by their ease of use and
flexibility among consumers.
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Analysts at Ken Research in their latest
publication Philippines Baby Food Market Outlook
to 2023 By Food Category (Infant Milk Formula,
Dried Baby Food, Prepared Baby Food and Other
Baby Food), By Nature (Inorganic and Organic
Foods), By Age Group (0-6 months, 6-12 months and
12 months) and By Distribution Channel (Health
and Wellness Retailers, Supermarkets, Small
Grocery Stores, Hypermarkets, E-commerce Portals
and Convenience Stores believe that with
adopting internet retailing, emphasizing on
organic baby food, tie-ups with authorized
distributors, developing innovative baby food
product variants and developing small packaging
will create a positive impact on the sale of the
baby food within the Philippines. The market is
expected to register a positive CAGR of 6.4 in
terms of the revenue generated during the
forecasted period 2019-2023 Key Segments
Covered By Food Category Milk
Formula Growing-Up Milk Formula (Above 12
Months) Follow on Milk Powdered Formula (6-12
Months) Standard Milk Powdered Formula (0-6
Months) Special Milk Formula Dried Baby
Food Prepared Baby Food Other Baby Food (Cereal
based, snacks and rest)
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By Nature Inorganic Baby Food Organic Baby
Food By Age Group 0-6 months 6-12 months 12
months By Distribution Channel Health and
Beauty Specialist Retailers Supermarkets Independe
nt Small Grocers Hypermarkets Internet
Retailing Convenience Stores Time Period
Captured in the Report Historical Period
2013-2018 Forecast Period 2019-2023
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Companies Covered Nestlé Philippines Inc Reckitt
Benckiser Group Plc (RB) Abbott
Laboratories Other Players (DMK Deutsches
Milchkontor GmbH, Holle Baby Food GmbH, United
Pharmaceuticals SA and rest) Brands Covered in
the Report Lactum (Reckitt Benckiser Group) Nido
(Nestlé SA) Enfamil (Reckitt Benckiser
Group) Promil (Nestlé SA) Nan (Nestlé
SA) Nestogen (Nestlé SA) Alacta (Reckitt
Benckiser Group) Enfagrow (Reckitt Benckiser
Group) S-26 (Nestlé SA) Bonamil (Nestlé SA) Others
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Key Topics Covered in the Report Philippines Baby
Food Market Philippines Baby Food Market Research
Report Baby Food Market in Philippines Philippines
Baby Food Industry Research Report Philippines
Baby Food Sales Philippines Baby Food
Revenue Philippines Infant Milk Formulae
Market Prepared Baby Food Philippines Dry Baby
Food Philippines Milk Formula Sales
Philippines Organic Baby Food Sales
Philippines Inorganic Baby Food Revenue
Philippines Philippines Baby food
Ingredients Competition Philippines Baby Food
International Players Philippines Baby Food
Domestic Players Philippines Baby Food
Philippines Baby Food Forecast
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Infant Food Sales Philippines Infant growth chart
Philippines Philippines Baby Food
Growth Philippines Baby Food Genesis Cereal Baby
Food Revenue Philippines Cereal Baby Food
Philippines Trends Philippines Baby Food
Challenges Philippines Baby Food
Market Regulations Philippines Baby Food Baby
Food Import Philippines Baby Filipino Working
Mother Toddler Nutrition Market
Philippines Pediatric Nutrition Market
Philippines Baby Food Statistics Philippines Baby
Nutrition Growth Philippines Nestlé SA Baby Food
Philippines Mead Johnson Nutrition Co Baby Food
Philippines HiPP Group Baby Food Philippines Hero
Group GmbH Baby Food Philippines Success Factors
Philippines Baby Food
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For more information, refer to below
link Philippines Baby Food Market Outlook to
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2023 - By Type (Dried Baby Food, Prepared Baby
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Organic Baby Food), By Region and By Channels of
Distribution Contact Us Ken Research Ankur
Gupta, Head Marketing Communications sales_at_kenre
search.com 91-9015378249