Employer of Choice Media Relations

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Employer of Choice Media Relations

• Denise Hill
• Chris Collom

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What is Employer of Choice Media Relations?

• Using news media to communicate employee programs
  and validate CIGNAs value to current and
  prospective employees.

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Why does CIGNA do it?

• People excellence we must have the best people
  in our industry.
• Attract, develop, motivate and retain.
• Internal and external reputation.

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Target Audiences

• Prospective employees
• College students at CIGNA target schools
• Current CIGNA employees
• Clients and prospects
• News media

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Media Targets

• National media
• Top regional media in large markets
• Trade media

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Key Messages

• CIGNA is a great place to work.
• CIGNA is a leader in providing employee programs
  that add value to our employees lives and to the
  company.
• CIGNA is a Business of Caring.

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Clients Include

• Employee Health
• Employee Benefits
• Corporate Staffing
• Corporate Diversity
• Corporate Security
• Corporate Real Estate
• Operations and Employee Services
• Corporate Training

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Programs with News Value

• EWork Telework program
• Corporate lactation program
• Get Fit on Route 66, and Think Light! fitness and
  diet programs
• Encore program for retirees
• Adoption Reimbursement program
• Leadership Development Programs

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• Driving Employer of Choice Perception for Years

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1996 - 80 Clips

• NBC Nightly News
• USA Today
• New York Times
• Wall Street Journal
• CNN
• Knight Ridder News
• The Washington Post
• NBC Nightly News
• Los Angeles Times
• Wall Street Journal

• Unusual benefits
• Flextime
• On-site physical therapy
• Fast Break
• On-site lactation
• University recruiting
• Fast Break
• Fast Break
• Family Helper Market
• Year-end hiring

1/96 1/96 3/96 5/96 6/96 6/96 7/96 7/96 10/96 12/
96
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1997 - 135 Clips
On-site lactation Expectant manager On-site
lactation On-site lactation Healthy
Babies Flexwork On-site flu shots On-site child
care Flu shots Best places to work On-site
lactation
5/97 6/97 7/97 7/97 8/97 10/97 10/97 10/97 10/97
10/97 12/97
Wall Street Journal Wall Street
Journal Washington Post CNN Chicago Tribune U.S.
News World Report USA Today CNBC MSNBC Business
Week U.S. News World Report
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1998 - 105 Clips
Pregnancy in the workplace Paternity
leave Diversity - best companies Working Well
Moms Interviewing Flexwork University recruiting
Wall Street Journal USA Today Fortune Chicago
Tribune Journal of Commerce Los Angeles Times New
York Times
1/98 2/98 8/98 8/98 9/98 11/98 12/98
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1999 - 71 Clips
Work/life balance Workers supervisors Exit
interviews Pension plans 100 Best Companies for
Working Mothers
1/99 3/99 3/99 4/99 10/99
Associated Press Wall Street Journal Wall Street
Journal Time NBC Today Show
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2000 - 98 Clips
CNN UPI Los Angeles Times NPR Wall Street
Journal Wall Street Journal Redbook
Flexwork Interviewing On-site fitness
center On-site lactation Campus recruiting Online
enrollment On-site lactation
5/00 5/00 5/00 7/00 7/00 11/00 11/00
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2001 - 110 Clips
The Financial Times Washington Post Los Angeles
Times Chicago Tribune Harvard Bus.
Review Business Week Time Associated Press
Encore On-site lactation On-site
lactation On-site lactation Encore On-site
lactation On-site lactation Adoption reimbursement
3/01 6/01 6/01 7/01 7/01 8/01 9/01 9/01
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• Opportunities in the Pipeline

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Fitness and Weight Loss

• Obesity was recently identified as the top
  national health concern.
• CIGNA corporate wellness programs respond to
  national health trends.
• CIGNA introduces Route 66 fitness program and
  Think Light! weight loss program.
• Employees respond with high participation rates
  in both programs.

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EWork

• Provides equipment and support for employees to
  work remotely. Shared office space is provided
  at the company.
• No other company has a program as comprehensive
  as CIGNAs.
• Promotes work/life balance and saves CIGNA money
  on real estate piloted in several offices
  around the country.
• Rolling out to Bloomfield approximately 600
  employees by June 2002.

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Leadership Project

• LDP designed to groom CIGNAs future executives.
• Summer Associate Program is the primary
  recruiting pool for the LDP programs.
• Leadership Project is grand finale of summer
  experience.
• Summer Associates work on real business cases.
• Results will be presented to executive management
  in July 2002.

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Excellence Awards

• LDP recruits at approximately 15 target schools.
• Students are invited to compete for Excellence
  Awards.
• Awards are based on academic performance and
  leadership activities.
• Two winners at each school are awarded 500
  prizes.
• Awards will be announced in September 2002.

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Employer of Choice Awards

• Working Mother Magazine
• Latina Style
• National Association for Female Executives
• Hispanic Business

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Teamwork for Best Results

• Partner with regional team and Weber Shandwick
• Positive stories
• More coverage

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