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Home Depot is the fastest growing retailer ... Some of The

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Title: Home Depot is the fastest growing retailer ... Some of The


1

October 7th, 2004
2
New Realities in Lawn Garden Retailing
  • Richard Dale
  • Global Product Merchant

3
Company Overview
  • The Home Depot is the worlds largest home
    improvement retailer.
  • Over 1,800 stores
  • Located in the United States, Canada, and Mexico
  • THD intends to open 185 retail outlets in 2005.
    Thats a store opening every 50 hours!

4
Company Overview
  • Did You Know?
  • Home Depot is the fastest growing retailer in
    U.S. history the first to reach 30 billion,
    then 40 billion, then 50 billion and now 60
    billion in sales.

5
Financials in FY 2003
  • 64.8 billion in record sales
  • 4.3 billion in earnings
  • 2.9 billion in cash and short-term investments.
    One of the strongest balance sheets in retail.
  • 3.7 billion reinvested in the business
  • 1.2 billion customer transactions

6
Community Efforts
  • Giving back is one of the core values
  • Contributed 3 million to aid hurricane
    rebuilding efforts
  • Helped to renovate over 5,300 homes with
    Rebuilding Together
  • Some of The Home Depot focuses
  • The environment, recovery and relief,disaster
    preparedness, at-risk youth, and affordable
    housing

7
Our Stores
  • Opened in Atlanta in 1979
  • Stores average 107,000 square feet
  • The Home Depot offers How-to clinics and Do-It
    Yourself project solutions
  • Tool Rental Centers, more than 825 stores
  • At-Home Services offers installation on select
    products

8
Our Customer
  • Garden Business market is estimated to be over
    100 billion
  • Housing Start for the next 5 years
  • Mega trend Aging population with gardening 1
    project
  • More than 70 of the gardening decisions and
    purchases are controlled by women
  • Todays customer is intelligent, demanding and
    expects their purchase to be safe
  • Global issues are causing home nesting

9
Commitments
  • To provide safe products
  • The Home Depots policy is not to sell mulch
    which contains CCA, lead, lead paint and CD
    materials.
  • Vendors sign a separate agreement stipulating to
    this requirement
  • The Home Depot conducts 3rd party verification
    inspection on all suppliers environmental product
    claims

10
Recent Fox 13 Investigation
  • Arsenic-tainted Mulch July 16, 2004
  • Do-it-Yourself couple in Florida Keys used Red
    mulch to landscape home, Mystery illness
    numbness in feet and legs
  • Samples confirm arsenic in the mulch
  • Mulch Sales Over 400 million a year
  • Customers expect the product to be safe
  • Remember the arsenic scare in the 90s

11
Retail Segment Concerns
  • Negative News Media Reports
  • CCA Treated Wood Use
  • Colorant Safety
  • No Government regulation
  • Inability of consumers to judge quality by
    appearance and label
  • Absence of industry 3rd party verification

12
Retail Segment Concerns
  • Unverifiable product claims and labels
  • Misleading reports consumer confusion
  • No Industry Standard to point to for both the
    retailer and our customers.
  • Product Demand vs. Natural Resources
  • Lack of Product Lot Identification
  • Voluntary to Regulated Industry??

13
Closing
  • The Home Depot supports the Mulch Soil
    Councils Mulch Certification Program
  • We are proud of the leadership role this Council
    has taken through this voluntary program by
    establishing testing protocols and metrics
  • We subscribe to this voluntary testing program
    and recommend our suppliers to follow our lead

14
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