Google Algorithm Update – An Update on Massive Core Ranking

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Google Algorithm Update An Update on Massive
Core Ranking
From Techma IT Services
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Long-term, Significant, Relevance and Quality

• A fair few people have been able to explain the
  impact on YMYL sites during the Google algorithm
  update. Also, the websites related to medical and
  health care specifically impacted as well. There
  were the majority of health sites that were
  impacted post update that it was called as the
  Medic Update by Barry Schwartz. Also, apart from
  the health sites that had to bear the impact of
  this update were coupon sites, entertainment
  sites, e-commerce sites, lyrics sites, online
  games sites, etc. Googles update did impact the
  YMYL sites, but those were not the only ones to
  be impacted.

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• YMYL Websites For Google, these are the most
  important websites because they directly impact
  the websites. Therefore, Google has now made
  their algorithms such that these websites are now
  getting more site reputation based on their
  content quality and user trust.
• Entertainment Websites According to Social
  Media Marketing agencies, these websites have
  been impacted a lot after the August update
  rollout. These websites have now seen a 48
  growth in terms of the website traffic.
• Health Websites Most of the health sector
  websites have been impacted, and for the worse.
  As far se the traffic on these websites is
  considered, many of these websites have
  experienced a downward surge in traffic, some of
  them seeing as much as 60 downward surge.
  However, the exact cause of the drop is traffic
  is still unknown. Maybe this update, if exploited
  may benefit these websites.

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Steps to Make Necessary Changes According to the
Update

• In most cases, you need to do a very thorough
  crawl of your website, also with an audit of your
  website. If your website is being negatively
  impacted by this whole update, then you should
  make a whole strategy and identify the issues
  related to your websites quality.
• Make sure you are aware about all the Quality
  Rater Guidelines (QRG). After that, check all the
  parameters of your website accordingly and make
  necessary changes.
• There are third parties who will get some
  much-needed feedback for your website. Also, ask
  your users to give you some important feedback
  and make changes.
• Google Search Console Reporting is an important
  factor for analyzing your website.
• Slowly, on-page SEO will become the core for your
  website. This doesnt mean that getting mentions
  from influencers or popular pages will hurt.

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Conclusion

• It is quite visible that this update has impacted
  all kinds of website, both having high and low
  traffic. However, one should see it as a way to
  tackle all your websites problems. It must be
  seen as a thing which has made the problems of
  your website show up on the surface and you need
  to take care of them.

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