India Alcoholic Beverage Market Outlook 2024: Opportunity & Growth Analysis, 2016-2024

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India Alcoholic Beverage Market Outlook
India Alcoholic Beverage Market Outlook 2024
Opportunity Growth Analysis, 2016-2024
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India Alcoholic Beverage Market Size (USD
Billion)-2016-2024
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• Alcoholic Beverage Market in India is anticipated
  to expand at a compound annual growth rate of XX
  during the forecast period i.e. 2016-2024. The
  market is anticipated to reach USD XX Billion by
  the end of 2024. On the back of changing cultural
  attitudes and more young affluent population the
  trend of alcoholism is gaining momentum in the
  market. The domestic alcohol industry is
  recognized that the young people and women are
  the key target populations for the players and
  they are assertively focusing on these vulnerable
  groups through their marketing campaigns.
• The market players are consistently launching new
  products, such as flavored alcoholic drinks, to
  attract the nondrinkers in this group. The
  availability of alcohol is increasing in India
  there are more outlets in shopping malls and
  popular market places, which make it easily
  accessible
• Beer is certainly a buzz in the country at this
  moment and India has a long way to go to catch up
  with rest of the world. The growth in the beer
  market appears to be driven by young consumers
  and professionals who consider beer a trendy
  drink, as compared with traditional spirits.
  Whereas, tremendous growth has been seen in the
  vodka market. It is the fastest growing among all
  types of liquors. Vodka consumption has been
  growing at the rate of about XX over the past
  few years.

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India Alcoholic Beverage Market Outlook
India Alcoholic Beverage Market Share(), By
Product Type-2016-2024
India Alcoholic Beverage Market Size USD
(Billion). 2016-2024
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In 2016, Distilled Spirits accounted for the
highest market share XX in India Alcoholic
Beverage Market
With XX share in 2016, Tier 1 Cities dominated
the India Alcoholic Beverage market
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t-analysis
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India Alcoholic Beverage Market Outlook

• The India alcoholic beverage market registered an
  impressive growth in 2016 with XX of the Indias
  population consuming alcohol regularly.
• On an Average Indians consumes XX liter of
  alcoholic beverage per year, whereas, in the
  rural regions, average alcoholic beverage
  consumption is only XX liters per year. Some XX
  are moderate to heavy drinkers.
• As per OECD (Organization for Economic
  Cooperation and Development) report in 2015,
  alcoholism in India has increased by XX between
  1991-2012. India is third largest consumer of
  alcoholic beverage but due to government
  regulations and continuous hike in duties is
  making growth of Indian market to fall at risk.
• On the back of changing cultural attitudes and a
  young, increasingly affluent population, the
  alcoholic beverage market is expected to harness
  attractive returns. Other impacting factors are
  the rising disposable incomes, aspirational
  lifestyles, cheaper locally produced products and
  emerging craft beer culture, among others.
• Although alcohol is freely available in most part
  of India, some states and Union Territories in
  the country have various forms of alcohol bans in
  force. Alcohol prohibition is currently in force
  in Gujarat, Kerala, Lakshadweep, Manipur, and
  Nagaland. Whereas, Andhra Pradesh, Haryana,
  Mizoram, and Tamil Nadu had previously imposed
  alcohol bans but were forced to withdraw the
  prohibition.
• In India IMFL (India Made Foreign Liquor) segment
  is witnessed to grow at a rate of XX annually
  and country liquor is growing at XX annually.
  Moreover, over the past few years beer market is
  witnessed to be growing at fastest CAGR.
• Across India, South India accounts for highest
  market share, with nearly XX market share of
  IMFL and XX of beer in terms of sales. The
  various state government in this region receives
  major cash flows from alcoholic beverage industry.

Personal Disposable Income
Competition
Sample
Millennial
Bars and Restaurants
Packaging
India Alcoholic Beverage Market Size (USD Billion)
Tier 1 Cities
Tier 2 Cities
Tier 3 Cities
USD XX Billion
2016
USD XX Billion
USD XX Billion
2024
USD XX Billion
USD XX Billion
USD XX Billion
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• Alcohol Ban and Prohibition
• Varying excise laws by states, red tapism in
  licensing, binging and hazardous drinking has led
  to continuing danger that more and more states
  could turn dry such as Gujarat. Furthermore, the
  ban on alcohol is considered to be an activity
  for getting vote, and thus reducing the sales and
  revenue of the alcohol market.
• Apart from Gujarat, Bihar, Nagaland and Manipur
  also have imposed ban on the sales of alcohol.
  Chhattisgarh, Madhya Pradesh along with one of
  the top consumer of alcohol Kerala state are
  considering the ban on alcohol. Moreover, ban on
  selling alcohols near the highways has been
  imposed impacting huge decline in revenue of the
  alcohol manufacturers and suppliers.
• Tax rate imposed on beer is nearly same as to the
  other spirits which have more than 40 alcohol
  content. Thus, the beer comes under the expensive
  category and restricting the growth of total
  beer market revenue, whether the tax rates are
  passed on to customers or not.

Price (USD) Rise In Top Beer Brands (60ml),
2013-2017
Sample
Source Goldstein Research
Consumption of Alcohol, Volume (Million Cases),
2012-2017

• Impact Analysis-
• The rise in taxes and other increasing costs is
  passed on to the consumers leading to rise in
  prices of beer that has lead to decrease in the
  number of consumers and sales volume. Also huge
  competition is faced by other categories of
  liquor that are available in abundance and at
  cheap prices.
• Also, the demand in some markets is so high that
  banning alcohol may lead to an increase in
  spurious illicit liquor, which can prove fatal.
  Thus, formulation of national level legislation
  to regulate production, sale, distribution, and
  licensing of alcohol is impacting the market.

Source Goldstein Research
Impact on India Alcoholic Beverage Market
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India Alcoholic Beverage Market Share (), By
Product Type, 2016-2024
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• The India Alcoholic Beverage market has grown to
  reached nearly USD XX billion in 2015-16, of the
  total, distilled spirits segment revenue
  accounted for USD XX billion acquiring the
  largest share of XX as compared to revenue of
  other segments.
• Distilled spirits market is expected to continue
  dominating the market share over the forecast
  period but at a slower growth rate due the rising
  inclination of the consumers towards the beer
  consumption.
• Cities such as Bangalore and Mumbai have followed
  suit and witnessed brewpubs and even craft
  breweries producing beer spring up over time.
  Tier 1 cities opened brewpubs and today nearly XX
  number of brewpubs have opened. Tier 2 cities
  have now started brewpubs, as well.

Sample
Source Goldstein Research
India Alcoholic Beverage Market Y-O-Y Growth, By
Product Type, 2016-2024
Source Goldstein Research
India Alcoholic Beverage Market Size (USD
Billion), By Product Type-2016-2024
Source Goldstein Research
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United Breweries (Company Overview Business
Strategy)
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Founded 1857
Employees 2758
Website www.unitedbreweries.com
Headquarters India
Company Overview

• UB Group is an Indian conglomerate with its core
  business activities in beverages, aviation and
  investments to other sectors. The company
  beverages business deals largely in alcoholic
  beverages mainly beer. UB Group Limited operates
  through a network of 21 own breweries and 8
  contract breweries spread all over country. The
  spread of breweries network aids the speedy
  delivery of products and retains the freshness of
  stocks.
• Other subsidiaries of UB Group are the UB
  Engineering Limited and UBICS, Inc.
• UB Group beer are sold under its flagship brand
  Kingfisher, which is now sold across the world to
  52 countries. In India, it has undisputed market
  share of nearly 49 in 2017 with sales over 100
  million cases.
• The Company considers sustainable investments
  across the globe in various events and activities
  for brand building of Kingfisher such as in the
  fields of Sports, Food, Fashion and Music.

Alcoholic Brands
Kingfisher
Zingaro
London Pilsner
UB Export
Kalyani Black Label
Bullet
Charger
Marco Polo
Guru Strong
Business Segments
Fertilizers
Engineering
Aviation
Formula 1
Alcoholic Beverages
I-League Football Team
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Business Strategy

• The company has a production capacity of 18
  million hectoliters of beer per annum, combined
  with the bottling and can lines spread across
  the country. The manufacturing operations at UB
  Group incorporates the entire range, from the raw
  material procurement to new product development
  and center of manufacturing excellence.
• One of the key mechanism is the old bottle
  collection in each state to ensure that the
  patented glass bottle pool that returns to the
  manufacturing base is protected in order to
  minimize the overall product cost.
• In terms of growth and expansion, a new can line
  was introduced at Goa brewery in 2016,
  Shahajahanpur brewery capacity was increased to
  0.75 million cases/month from 0.25 million
  cases/month. Moreover, the company is looking
  forward to enter into microbrewery segment in
  near future.

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business solutions, help our clients make
powerful future decisions to keep them well ahead
of the game which is the market, and leave a mark
across businesses and communities through our
well-defined ideas and clear cut forecasts.
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