Will Instagram's Standalone App For Shopping Beat Amazon?

About This Presentation
Title:

Will Instagram's Standalone App For Shopping Beat Amazon?

Description:

Instagram is developing a new standalone app focussed on shopping,The Verge reported on Wednesday 4 September, citing people familiar with the matter.The app would allow users to buy directly from retailers they follow on Instagram. Source- – PowerPoint PPT presentation

Number of Views:11

less

Transcript and Presenter's Notes

Title: Will Instagram's Standalone App For Shopping Beat Amazon?


1
Will Instagram's Standalone App For Shopping
Beat Amazon?
Instagram is developing a new standalone app
focussed on shopping,The Verge reported on
Wednesday 4 September, citing people familiar
with the matter.The app would allow users to buy
directly from retailers they follow on Instagram.
The current Instagram app started testing a
shopping feature, which allows retailers to tag
specific products in photos in November 2016,
and it rolled out more widely in March 2017.The
new app will be called IG Shopping and enable
merchants and brands to promote and sell their
wares.If you want to expand your business with
the help of instagram account then you should
buy real instagram followers on your instagram
account.While satisfying the shopping urges of
online consumers, launching a shopping-only
Instagram app could also help to persuade more
businesses that a presence on Instagram or an
Instagram shopping app is vital. Around 25
million businesses already use Facebook-owned
Instagram to promote and sell their products, so
the company would be able to quickly populate its
dedicated shopping app with storefronts,
allowing it to hit the ground running. Then it
just needs people to download the app.
2
Shopping On Instagram Instagram introduced an
in-app shopping experience in 2016 before rolling
it out more widely last year. The system offers
purchasing opportunities via tagged items in
posted images, and more recently Instagram has
been working to make the shopping experience as
seamless as possible.Given Facebooks propensity
to launch spinoff apps, the arrival of a
shopping-focused Instagram app wouldnt come as a
huge surprise. The last such standalone offering
from Instagram came in with the launch of IGTV
in June 2018 others include Hyperlapse and
video-clip-generator Boomerang.But seeing that
Instagram has built its success on photo sharing
with ecommerce only added later, it could find it
a challenge to convince grammers to download an
app geared toward shopping. Having said that,
around 80 percent of Instagram users thats
around 800,000 people are known to follow at
least one business, a statistic that could be
enough to persuade the company that its
shopping app has a chance of success.With the
marketing, Followers are also an essential part
of any business on social media. Then buy
instagram followers on your instagram account to
do a effective social media marketing.It could be
a while before a shopping app from Instagram sees
the light of day, but well be sure to update if
it happens. The set-up would not be dissimilar
to Amazon, which provides a platform for third-
party sellers. It's an important part of Amazon's
income, generating 9.7 billion of revenue in
the second-quarter of 2018, up 40 year-on-year.
Nike is the retailer with the biggest single
Instagram account, according to Social Blade,
with over 80 million followers. Second is
Victoria's Secret, which has almost 61 million
followers.
Write a Comment
User Comments (0)