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Gold is a precious metal and is considered a form of money. People gift gold jewellery in marriages as it is considered as a form of security and investment. Here are few important questions that you must consider while purchasing gold are – a) Is the Gold BIS Hallmarked? A BIS hallmark sign is the benchmark you need to insist upon when buying gold jewellery. Buyers beware. The lack of BIS-hallmark-certified jewellery is particularly rampant in rural India, which accounts for over 60% of our annual jewellery consumption. So even if gold is cheaper in a smaller town or your village, don't buy it unless it is hallmarked. b) Check the Gold Price per Gram Always check the per gram price of gold ahead of your purchase. One way of ensuring that per gram price of gold is reliable is by checking in more than one well known showroom or you could check rates on reliable websites ahead of purchase. c) Check the exact amount of gold you are buying – PowerPoint PPT presentation