Personalization is the future of e-commerce

1
Personalization

• The Future of e-Commerce

2
Understanding e-Commerce

• A key metric to gauge the success of any
  e-Commerce business is conversion. Understanding
  customer behavior patterns on an e-Commerce
  platform is important to optimize the experience.
  
• Customer experience is the most important factor
  that will spell success or failure of any
  e-Commerce business. Your users must find it easy
  to navigate and find what they want on the
  platform. This will boost retention and increase
  repeat visits.

3
Problems Faced by eCommerce Businesses

• Here are a few of the major problems that
  e-Commerce platforms face in achieving success
• Inconsistent recommendation
• Irrelevant search results
• Lack of personalization
• Although e-Commerce platforms may be seeing high
  traffic to their sites, what they are missing is
  conversion and customer retention.
• It takes a strategic business plan and targeted
  marketing efforts to turn a failing e-Commerce
  venture into a successful, thriving one.

4
What to Focus on for e-Commerce Success

• Spend time to closely analyse your audiences
  demographics.
• Understand what potential customers are searching
  for on the platform.
• This will enable you to make the online shopping
  experience more relevant to each prospective
  customer.

• e-Commerce, being online is different from a
  brick-and-mortar shopping experience. Hence,
  personalization is key.
• Use real-time data to understand what your
  customer is looking for now, rather than what
  they were looking for one week ago.

Confidential IQLECT 2018
5
Achieve e-Commerce Success With IQLECT

• At IQLECT we have developed a sophisticated,
  real-time e-Commerce solution that works
  seamlessly with real-time data, allowing you to
  make the most of real-time personalization.
• Machine Learning and AI offer a powerful blend of
  predictive analytics on data about your
  customers.

Learn more at IQLECT