Higher Education Marketing | Digital Marketing for Educational Institutes (1)

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Venture Cares 360360 Digital marketing
for education industry
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Digital marketing is an umbrella term for all of
your online marketing efforts. Businesses
leverage digital channels such as Google search,
social media, email, and their websites to
connect with their current and prospective
customers. digital marketing for education
industry Tactics Search Engine Optimization
(SEO) The process of optimizing your website to
rank higher in search engine results pages,
therefore increasing the amount of organic (or
free) traffic that your website receives. Content
Marketing The creation and promotion of content
assets for the purpose of generating brand
awareness, traffic growth, lead generation, or
customers. Inbound Marketing Inbound marketing
refers to the full-funnel approach to
attracting, converting, closing, and delighting
customers using online content. Social Media
Marketing The practice of promoting your brand
and your content on social media channels to
increase brand awareness, drive traffic, and
generate leads for your business. Pay-Per-Click
(PPC) A method of driving traffic to your website
by paying a publisher every time your ad is
clicked. One of the most common types of PPC is
Google AdWords. Affiliate Marketing A type of
performance-based advertising where you receive
commission for promoting someone elses products
or services on your website. Email
Marketing Companies use email marketing as a way
of communicating with their audiences. Email is
often used to promote content, discounts and
events, as well as to direct people towards the
business website. Online PR Online PR is the
practice of securing earned online coverage with
digital publications, blogs, and other
content-based websites. Its much like
traditional PR, but in the online space. Whats
the Difference Between Digital Marketing and
Inbound Marketing? On the surface, the two seem
similar Both occur primarily online, and both
focus on creating digital content for people to
consume. So whats the difference? www.venture-car
e.com
Ask_at_venture-care.com
020-65 3636 33
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The term digital marketing doesnt
differentiate between push and pull marketing
tactics (or what we might now refer to as
inbound and outbound methods). Both can still
fall under the umbrella of digital
marketing. Digital outbound tactics aim to put a
marketing message directly in front of as many
people as possible in the online space --
regardless of whether its relevant or welcomed.
For example, the garish banner ads you see at
the top of many websites try to push a product or
promotion onto people who arent necessarily
ready to receive it. On the other hand, marketers
who employ digital inbound tactics use online
content to attract their target customers onto
their websites by providing assets that are
helpful to them. One of the simplest yet most
powerful inbound digital marketing assets is a
blog, which allows your website to capitalize on
the terms which your ideal customers are
searching for. Ultimately, inbound marketing is a
methodology that uses digital marketing assets to
attract, convert, close, and delight customers
online. Digital marketing, on the other hand, is
simply an umbrella term to describe online
marketing tactics of any kind, regardless of
whether theyre considered inbound or
outbound. How online marketing is beneficial for
education institutions? 1. Rank your website on
the top of Google search with target keywords 2.
Drive more traffic to your website get
prospective students for your course 3. Create
a major advantage over your competitors by online
visiblity 4. Make visitors aware of your
results online instantly 5. Target the number
of students for your college or academy 6.
Increase the online reputation 7. Brand
Promotion through Social Media 8. Lead
Generation with Social Media Marketing Generate
more leads for enrollments from students with our
digital marketing plan for educational
institute . Cleck here for more details gt
digital marketing of educational
services www.venture-care.com
Ask_at_venture-care.com
020-65 3636 33
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www.venture-care.com
Ask_at_venture-care.com
020-65 3636 33
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