ALL ABOUT APP DEVELOPMENT AND ASSOCIATED COSTS

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ALL ABOUT APP DEVELOPMENT AND ASSOCIATED COSTS

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Title: ALL ABOUT APP DEVELOPMENT AND ASSOCIATED COSTS


1
ALL ABOUT APP DEVELOPMENT AND ASSOCIATED COSTS
Wherever you see it today, you'll find new apps
popping up on different social networks every
day. The market for app development is large and
everyone wants to realize his idea and test how
it arrives at the users. Not only almost every
company now has an app, many people who have
never had anything to do with apps before, try
to realize their idea in addition to the
profession. But how do you do that? It seems
easy, or is not it? Which questions do you have
to ask yourself? What does it take to develop an
app? Where should one start? Is the subject of
app development really that complicated? That
can be frustrating, right? In the meantime,
there is almost no way for companies to bypass
their own app, and average consumers also only
think of apps when it comes to new ideas. But
first. Why does your company or startup need a
mobile app and what are the costs? You've
probably already heard about the benefits of a
mobile app. If you do not know the benefits yet,
I will briefly explain them. A mobile app makes
you available to customers around the clock .
2
Today's consumers spend an average of about 200
minutes a day on their smartphones. An app gives
you the ability to communicate with your company
around the clock and view content without having
to change the device. Other companies offer this
too, not to offer it is now a real competitive
disadvantage, so the topic of app development
should be discussed in every company. A mobile
app helps to address customers live and bind them
to the company. Real-time communication makes
the customer feel connected to the business,
resulting in strong customer loyalty. In
addition, customers can be supported and advised
faster and easier via chat and support
functions. A mobile app also helps to strengthen
brand identity. The more customers use or see
your app, the more likely they are to purchase
products from your company. If you use strong
icons that point to the brand, it is quite
understandable that they burn into the heads of
consumers after 200 minutes a day. Mobile apps
convey a certain value to the customer. An app
can be used in different ways to reach the
customer. Through coupon promotions, through
information on the range, etc. An app is also a
great way to provide live support, without the
customer having to look complicated on your
website for a solution. In addition, an own app
suggests a certain quality. An app is almost as
important today as the company's website. And
last but not least, a mobile app is like another
sales platform. An app provides the ability to
do everything a client would normally do on your
website. However, in today's world, using the
smartphone is far more
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  • common and convenient, which makes many consumers
    enjoy shopping on their smartphone.
  • Now that we've got that sorted out, we'll deal
    with anything that affects the cost of app
    development.
  • BONUS What does it cost to develop a mobile app?
    Ask a question now
  • Factors that affect the cost of app development
  • Mobile applications can be varied in size,
    appearance, colors, and features. There are a
    variety of elements that can be integrated into a
    mobile application and each of them affects the
    cost of app development. An app is basically
    like a car. You can buy a very cheap car, without
    much equipment. But you can also buy a car from
    the premium segment, with leather seats, sports
    steering wheel, etc.
  • Primary factors that influence the cost of
    development are
  • Business Model of the app
  • Platform which is used
  • features
  • design
  • developer
  • Let's take a closer look at each of these
    elements.

1. Business Model What is needed? The challenge
of building a mobile app starts with the way you
want to generate income from it.
4
If you want to develop an app, you always have to
ask yourself how it has to be designed to suit
your business model.
  • Where does your target group spend their time?
  • Which devices and platforms do you use?
  • How do you want to earn money with the app?
  • Will it be available for free?
  • Will it be offered for a fix price?
  • Do you want to earn money via in-app sales?
  • Will your app earn money through advertising on
    your own products or through third-party
    advertising?
  • Is your target group more interested in a
    beautiful design or pure functionality?
  • Is the app the result of a specific learning that
    you have done in the past?

Each of these factors (and a host of others) will
affect how your mobile app has to be built, and
how much you need to invest in the design,
functionality, and development of such a mobile
app.
Sure, it's easier to just develop an app that is
offered at a fixed price. For example, in-app
purchases are often more lucrative, but require
more development time and are therefore more
expensive again. And if you want to provide a
full-fledged e-commerce user experience, you'll
have to reckon with higher costs.
The means to properly connect with your customer
to generate sales will be the lion's share of
the cost.
5
2. Platform Android vs Apple?
Once you've determined what your app needs and
whom it should reach, you need to think about
which platforms it should be available on. You
can develop the app for a variety of platforms
iOS (iPhone and iPad), Android, Windows Phone,
Web or all together. And depending on which
platforms the app should be available on, the
price for the app development will change. When
we talk about mobile apps, for many it's mostly
Android or iOS, or both. As a general rule, iOS
is faster and easier to develop than Android. On
average, say leading developers, an Android app
takes 2-3 times longer than an iOS app. Apple
users are generally more committed than User
Base, which is why many decide to develop only
on iOS and then follow up Android, if it has
been shown that the iOS version has arrived at
the user's positive.
However, Android has caught up in recent years
and many developers find that there are no major
differences between the two platforms. From the
market perspective, Android has a higher
penetration rate than iOS and also a higher
range, especially in developing countries. At
this point, you need to be clear about your
target audience and choose the right platforms
for it.
6
Applaunch.io Or should your target group be in
Europe for example, iOS is the clear winner.
Applaunch.io
7
Equal to all, it is best to make platform choice
dependent on your target audience. Best of all,
it is natural to offer both platforms. The
respective costs are now closer together,
however, as already mentioned, the costs for the
development of Android are still higher than in
iOS.
If you decide to launch on both platforms at the
same time, you can expect to expect about twice
the cost. There are similarities, which will
reduce costs a bit, so you can expect about 90
more costs. 3. App types and functionalities Now
that you've decided on a platform, or even both,
it's time to plunge into the build process of
the app. The type of app and the technical
specifications will determine what the app will
end up costing.
Apps are getting more and more dynamic from time
to time and there is now almost no limit to what
can be done. For the purpose of this tutorial, we
divide into four different app categories
  1. lists
  2. Database Based
  3. Dynamic Apps
  4. games

Let's take a closer look at each category.
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lists These are apps that are primarily
designed to render relatively simple content.
Content such as information, recipes, etc.
Basically, it's apps that allow the user to
click around like a web page to retrieve content
and access other content.
Database Based These are already complicated
apps that allow the user to retrieve content
from a database. Database apps access APIs or
interfaces from web pages or third-party pages
and access data to present in the app.
Dynamic Apps These are similar to the database
based apps, but here content is not just
presented, but this content communicates with
other content of other devices and interfaces.
An example of this is, for example, an app that
accesses content from Twitter and transmits and
processes this data in real time. APIs can vary
in their quality and complexity, which can vary
the cost of such an app from very low to very
high.
games Last but not least, games. The hardest to
develop apps on the market. Simple games can be
like dynamic apps in terms of cost. However, more
complex games with 3D elements and your own game
physics can be extremely elaborate and expensive
to develop. Games like Candy Crush etc.
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can easily reach millions in development.
However, like to play the money fast
again. While these four app categories provide a
relatively good overview of the market, you can
probably set up another 100 app categories, as
these are extremely individual and each app
differs from the other. The important thing is
to understand that each app, with its unique
features, can have different development cost
structures. There are often features that you
would expect to be easy to implement, but which
can make up the lion's share of the cost. Again,
there are functions that are relatively simple to
implement but seem complex. You'll never know
that unless you've got opinions from different
developers.
4. Design Average or High End? When it comes to
app development, design can play just as much a
role as the development of the functions
themselves. Customers buy with their eyes. A
flashy icon can catch your eye. A stunning
design can make the customer use the app over and
over again. (In fact, many designer apps try to
make apps so beautiful that the user does not
want to put away his cell phone anymore ). To
look good your app will need an icon, a splash
screen (start screen when the app opens),
navigation, buttons and many other design
elements. An excellent design, however, is also
associated with costs. While you can find
designs in the price range between 1,000 and
100,000 , you can see a decisive difference
between a 300 icon and the 1,500 counterpart.
If
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you care about the design of your app, then you
should set up a buffer for your design in your
budget planning. At this point, you just have to
be clear about your budget planning and your
target audience. If your target market is more
sensitive to design, you should reduce the cost
of features and spend more on the design. If the
target audience values functionality and user
experience, then the design should rank second.
The design should be appealing, but often an app
convinces with its idea. Choosing the right
designer can also influence the decision for the
right developer
5. Developer Freelancer vs Agency Everything we
have covered so far has only been with the app
itself and the way to implement it. The
business model that will shape your app, the
platform you want to use, the features your app
should have, and the quality of your app's design
are all cost factors that you can not really
influence. Let's call these costs the
"objective" cost of app development. Unfortunatel
y, there are also "subjective" costs in the app
development and these concern the instance that
you choose for the development or realization of
your app. There are basically 3 types of
developers you can choose
1. Freelancers
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  • Small Agencies ( Applaunch.io )
  • Great agencies
  • These are a variety of advantages and
    disadvantages of these three types
  • of developers.
  • Freelancers
  • When you engage a freelancer, you are basically
    renting a simple person and all the risks that
    comes with it. If the freelancer is not
    experienced enough, it may mean that you lose
    your money. If the freelancer is slow, does not
    deliver on time, or is unmotivated, it can
    unnecessarily stretch your project.
  • In addition, the qualifications of a single
    freelancer can be very limited. It's very rare
    that a simple freelancer can build a large,
    complex app on his own (though he may argue
    that). If the app is simple and straightforward,
    it's also almost impossible for a simple
    freelancer to implement it with a
    correspondingly high quality. If you decide to go
    freelancers, it is advisable to hire several
    freelancers, which in turn means that these
    individuals must communicate and work with each
    other, even if they have never done so before.
  • There are unique and compelling freelancers out
    there and should you manage to find some of
    them, you can expect a great app at a low cost.
    But it is more likely that you end up without an
    app and without money.

applaunch.io The team of applaunch.io offers
exactly what was declared in the field of
freelancers. We are a team of 8 developers who
all started as individual freelancers and now
realize projects together under the name
applaunch.io
12
App. In doing so, we organize cost-technically
between freelancers and large agencies. We
create and design compelling and unique apps and
work closely with our clients. Our team has been
active for 5 years and has more than 80 years of
development experience. Due to the fact that we
have already realized several app projects, our
team works like a clockwork. This allows us to
offer every customer a top quality at very good
prices. Many of our clients were with agencies
before they came to us and did not want large
companies to realize their idea simply and
creatively, according to a fixed scheme. We at
applaunch.io put every idea in our hearts and try
to make every idea successful. We are founders
ourselves and have our own app ideas. This way,
we can support every customer in terms of
investors and marketing, and we are happy to
share our experiences.
Great agencies Big agencies offer great teams,
tremendous experience and a big brand that
stands for the quality of the results. If you
decide on a big agency, you get a quality
promise. Agencies can also expect a lot from this
promise. At the same time, this promise does not
always exist. A multi million euro company can
mess up an app just like a simple developer. If
the agency does not understand what the customer
wants, then a handful of experienced developers
will not help.
The type of developer you choose will have a big
impact on what you end up paying to develop your
app. In the next section you will see how much
this amount can vary.
13
How much does an app development ultimately
cost? What will this cost you? Well, it depends
who you ask. And development projects are
notorious for having their costs extremely
variable. Give your project to 5 different
developers and you will get 5 completely
different offers guaranteed. According to a
study by Kinvey , companies pay an average of
about 270,000 for the development of an app.
And the whole process takes about 1 full year to
complete.
We at applaunch.io offer a free consultation
regarding the costs and the marketing of your
app.
14
According to a study by the 12 leading app
developer companies, the cost of an app for iOS
can vary from 38,000 for a simple app to
171,000 for an iOS app with rich features.
15
Here is an excerpt of the costs of the various
development stages in app development And last
but not least, a report from the OSX Daily ,
which says that a simple iPad app is between
3,000 and 8,000. A more complex app (developed
mainly by well-known brands) can range between
50,000 and 150,000.
As you can see, it ultimately depends largely on
who you choose to develop your app. All in all,
however, it can already be said that if you are
faced with the decision to develop an app for
your business or idea, you should bring with it
a certain budget.
BONUS What does it cost to develop a mobile app?
Ask a question now .
How can you roughly calculate the cost of an app
development?
After listing and discussing the various factors
that influence the cost of app development, it
is understandable that finding an average app
development price is difficult. Luckily, you
can not care less about the average price. Every
app is unique. So you do not have to worry about
anyone coming and say their app was 50 cheaper.
Each app has its own individual requirements and
costs.
16
Understanding this, many app developers are
offering companies cost calculators to estimate
roughly the cost of your app development. Here
are some of you listed that you can use to get a
feel for the cost of an app. These costs are no
guarantee of what you ultimately pay the
developer. But they give you a rough feeling
about it.
Otreva Calculator A very thorough app that allows
you to enter various details for a more accurate
estimate.
Calculator for Mobile app Cost Imason
Calculator This is another very good calculator
that allows you to enter more accurate
specifications via the app.
17
Applaunch - Mobile App Development
What if you can not afford the development of an
app? As we have seen today, a mobile app can be
enormously costly and therefore costly. So what
if you have an idea or a business model that
needs a mobile app, but the budget is
missing. We at applaunch.io have recently
introduced a referral program that allows anyone
to easily budget for an app development. You can
recommend applaunch.io to friends, family or
business partners and receive per successful
recommendation a contingent of development hours
to realize your own idea. These development
hours can also be paid out in cash. The lessons
do not have to be redeemed.
To recommend someone, just contact_at_applaunch.io
with the
send subject
us an email to "recommendation -"
EUERNAME "" and we'll do the rest for you.
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