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Web Design Tips continued. Load time is very important ...

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Web Design Tips continued. Load time is very important ... Design Tips To Live By continued. Tip #5: Open external links in a new window ... – PowerPoint PPT presentation

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Title: Web Design Tips continued. Load time is very important ...


1
  • Topic 3
  • Creating a User Friendly Web-Site

2
Objectives of Topic 3
  • Determining the components of a user friendly
    web-site
  • Deciding goals for the web-site
  • Beginning web-site design
  • Modifying and updating web-sites

3
Six Web Design Tips
Stickysauce.comd
  • Navigation
  • Layout
  • Load time
  • Browser/screen resolution compatibility
  • Color
  • Site design

4
Web Design Tips
  • Navigation
  • Concise, quick and easy for your users
  • Structure should be uniform throughout your
    web-site
  • Keep users informed about which part of your site
    they are in and how to move on to other parts of
    your site
  • Layout
  • Consistency
  • Never cram your page with too much information
  • Keep scrolling to a minimum

5
Web Design Tips continued
  • Load time is very important
  • The longer it takes for your site to load the
    quicker the visitor will leave
  • Design with a user of a 56k modem in mind
  • Recommended file size 40-60K
  • Save all photos as .jpg and all normal graphics
    as .gif
  • Browser / screen resolution compatibility
  • Make your site friendly to all browsers and all
    screen resolutions

6
Web Design Tips continued
  • Color
  • Business sites use light colors such as Blue,
    Grey, White etc.
  • 3-5 colors per page
  • Complementary colors
  • Site design
  • Building vs. designing a web-site

7
Web Site Design No-No's! continued
  • Don't let selling words and phrases go unnoticed
  • Highlight important words and phrases with color,
    bolding, italics, underlining, etc.
  • Don't forget to use words that create emotion
  • Emotion sells!

8
Making Your Site More Useful
  • Teach something
  • Demand for concise, well written how-to
    information
  • If you have a business Web site, you have an area
    of expertise
  • Simplify a complex task
  • Examples buying a home, changing careers, or
    starting a business
  • Provide checklists, on-line wizards, or other
    tools to organize and automate complex tasks

9
Making Your Site More Useful
  • Offer extraordinary value
  • People calculate value by comparing what they get
    to how much it costs
  • Create value by showing how benefits exceed the
    cost
  • Difficult to compete on price, increase value by
    packaging with "free" add-ons or companion
    products
  • Offer unparalleled convenience
  • Make it a snap to locate and use your Web site
  • Make it easy to remember
  • Design it for easy access

10
Making Your Site More Useful
  • Assist with decision-making
  • Provide organized, easy way to make purchase
    decision
  • For example checklist or worksheet
  • Provide superior quality
  • Provide that extra feature, service, or customer
    care
  • Invite participation
  • Provide forums, share advice, publish articles,
    etc.
  • Sites that provide valuable communities for
    customers gain greater customer loyalty

11
Making Your Site More Useful
  • Give something for nothing
  • People respond to getting good stuff free
  • Differentiate
  • Set your site apart by offering a different mix,
    more content, better quality
  • Diversify
  • Offer content, tools, and services for different
    levels of expertise or areas of interest

12
Creating A Successful Homepage
  • How do I organize my web site?
  • Write an outline
  • Include about us, mission statement, products
    services, testimonials, ordering info, contact
    info, links, shopping cart, etc
  • Always stress the benefits of your product or
    service!

13
Creating A Successful Homepage
  • Ask for your visitors e-mail addresses?
  • Ask them to sign your guest book
  • Ask them to subscribe to your newsletter
  • Request information from your auto-responder

14
Creating A Successful Homepage
  • Remember content is king!
  • If the banner does not generate income, then you
    do not need it
  • A clean, crisp logo and a few small images can be
    used to emphasize a particular point of interest
  • An eye-catching headline is important!
  • Using words like new and "discover will get
    attention

15
Design Tips To Live By continued
  • Tip 5 Open external links in a new window
  • Be sure that any links that don't take the
    visitor directly to a page on your site should be
    opened in a new window by default
  • This benefits both yourself and the customer
  • Users still have your site open and are given
    free reign to browse the external link

16
Keys to Profiting in E-business
  • Key 1 E-commerce
  • Visitors should be able to purchases with the
    click of a button
  • Cater to the impulse buyer
  • Provide a simple yet effective shopping cart
    system
  • To allow customers to ask questions by e-mail,
    provide on-line customer service forms or a
    customer service e-mail address

17
Keys to Profiting in E-business
  • Key 1 continued E-commerce
  • Check mailbox frequently in order to respond to
    customer queries promptly
  • As an alternative to using e-mail, list your
    phone numbers on your web-site
  • Include hours of operation

18
Keys to Profiting in E-business
  • Key 2 Form Affiliations
  • Form solid partnerships and affiliations
  • Develop joint venture partnerships with those web
    sites that fit with the "theme" of your
    e-business

19
Keys to Profiting in E-business
  • Key 3 Technological Knowledge
  • You don't have to be a programmer, but you must
    have access to those people who are
  • Key 4 Promote
  • Advertise
  • Key 5 Patience
  • Think long-term
  • Create step-by-step and you'll be greatly
    rewarded
  • Key 6 Investment
  • Invest both time and money

20
On-line Order Considerations
  • Online payment
  • Security
  • Does online purchase fit your product?

21
Site Maintenance
  • Upkeep of your own site
  • Purchase software
  • Learn HTML
  • Outside contract
  • Consistent availability
  • High cost

22
Thank You!!
  • Are there any questions?
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