Home shopping to fall in Czech Republic with the Advent of Online Retailing: Ken Research

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Home shopping to fall in Czech Republic with the
Advent of Online Retailing Ken Research
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In the retail segment globally, it is the online
channel which is set to grow fastest in the years
to come and hypermarkets, supermarkets and
hard-discounters have been seen recording the
highest sales values in the channel. However,
things have not been equally bright for the home
shopping segment in the retail business. Home
shopping in Europe is worth around 3.6 of all
retail sales. The proportions are more eminent in
Northern Europe but in quite a few parts of
southern Europe the industry barely exists.
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• The analysis of the Czech Republic in central
  Europe showed a negative growth of the home
  shopping retail segment especially in the past
  few years such that the channel has registered
  further significant value sales decrease over the
  years. This poor performance can be attributable
  to the strong competition that internet retailing
  and store-based outlets have been giving the home
  shopping segment. Also, home shopping has been
  negatively influenced by the departure of a few
  home shopping operators who were formerly very
  successful and popular e.g. Quelle and
  Neckermann.
• According to the report titled Home shopping in
  Czech Republic, home shopping declined by 6 in
  2016 in current value terms and the main
  challenge faced (which was the prime reason
  driving the poor performance) was of
  strengthening online sales, as well as strong
  price competition from brick-and-mortar store
  retailers, both of which are negatively affecting
  home shopping in Czech Republic.

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• The report offers insight into key trends and
  developments driving the industry and examines
  all retail channels (which include hypermarkets,
  supermarkets, discounters, convenience stores,
  mixed retailers, health and beauty retailers,
  clothing and footwear retailers, furniture and
  furnishing stores, DIY and hardware stores,
  durable goods retailers, leisure and personal
  goods retailers) to provide sector-wise insight.
• The products covered are Apparel and Footwear
  through Home shopping, Beauty and Personal Care
  Home shopping, Consumer Appliances Home
  shopping, Consumer Electronics Home shopping,
  Consumer Healthcare Home shopping, Food and
  Drink Home shopping, Home Care Home shopping,
  Home Improvement and Gardening Home shopping,
  House wares and Home Furnishings Home shopping,
  Media Products Home shopping, Other Home
  shopping, Personal Accessories and

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• Eyewear through Home shopping, Pet Care Home
  shopping, Traditional Toys and Games Home
  shopping, and Video Games Hardware Home
  shopping.
• The leader in the competitive landscape of home
  shopping in 2016 has been noticed to be Cemod,
  which has operated the brands Magnet Blanche
  Porte and Magnet 3 Pagen, and specialises in
  apparel and home wares. Cemod has a simple
  presence online and struggles to make the
  customers shopping experience a simple and
  smooth one. It benefits from the large number of
  subscribers to the Magnet catalogue. Eismann,
  Otto, Top Shop and Readers Digest have been the
  other leading brands which accounted for high
  value shares in 2016.
• In the years to come, it is expected that home
  shopping will see a negative value growth rate
  and will lose a large number of customers

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to other forms of retailing, especially internet
retailing. Thus, to survive, companies selling
through catalogues will have no option than to
develop their online channels and increase the
share of revenues coming from internet
retailing. Key Factors Considered in the
Report Czech Republic Home shopping Market
Research Report Czech Republic Home shopping
Market Trends Czech Republic Television Shopping
Industry Future Outlook Global Home shopping
Market Research Report Czech Republic Home
Furnishings Home Shopping Market Revenue Czech
Republic Beauty and Personal Care Home Shopping
Industry Analysis Czech Republic Consumer
Electronics Home Shopping Market Demand
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• Czech Republic Grocery Home Shopping Market
  Growth Opportunities
• Czech Republic Online Shopping Market Growth
  Prospects
• For further reading click on the link below
• https//www.kenresearch.com/consumer-products-and-
  retail/home-and-office-furnishings/homeshopping-cz
  ech-republic/119227-95.html
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Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204