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Janssen Landscaping and Maintenance Inc.


Uses only the best equipment, such as, Walker lawn mowers. Clientele. Provides weekly lawn and landscape care for many other businesses in the Crawfordsville area. ... – PowerPoint PPT presentation

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Title: Janssen Landscaping and Maintenance Inc.

Janssen Landscaping and Maintenance Inc.
  • Analysis of Advertising Options

Advertising Needs
  • Current forms of advertising
  • Business Cards
  • Word of Mouth
  • references
  • Other Potential Forms
  • Brochures
  • The Yellow Pages
  • Newspapers
  • Magazines
  • Business Website

  • Positives
  • Provides needed information in a short,
    descriptive manner
  • Ability to showcase graphics
  • Negatives
  • Printing costs
  • Distribution
  • Customer follow-through
  • Not cost effective

Yellow Pages Listing
  • Positives
  • 15 of the people surveyed said that they look in
    the Yellow Pages first when searching for
    business information
  • Distribution
  • Updated annually
  • Nominal cost
  • Negatives
  • Reaches only a limited audience
  • Space
  • Use of color is expensive

Newspaper Advertisements
  • Positives
  • Reaches a wide audience
  • Can target a particular communities
  • Tend to be well-supported by the public
  • Negatives
  • Distribution
  • Color printing
  • Low level of effectiveness
  • Newspapers rank relatively
  • low in use and reliability as
  • a source of information about
  • business

Magazine Ad
  • Positives
  • Focus on a specific audience
  • Distribution
  • Utilize colors and graphics
  • Appealing to customers
  • Flexible advertisement periods (seasonal)
  • Negatives
  • Cost
  • Competition for ad space

Business Website
  • Positives
  • It is the most versatile advertising tool
  • Easily updated
  • Easily altered without disturbing the flow
    of information to consumers
  • Consumers are most likely to use a website when
    searching for business information

Business Website Cont.
  • Positives
  • Allow consumers to receive information quickly
  • Provide consumers with the ability to compare
    products and services
  • Able to reach a wide audience
  • Specifically targets potential clients
  • The internet has been found to, lead other forms
    of media in having a good economical
  • Easy and inexpensive to set up and maintain
  • Invaluable when using graphics and photographs

Project Description
  • Initial Creation
  • Choose a Domain (example, www.janscape.com)
  • Can purchase one from various sources
  • Choose a Host
  • There are several options to choose from
  • Some companies provide both

Design Options
  • Things to Include
  • A Homepage with links to the following
  • Photo gallery
  • Contact information
  • Customer testimonials
  • Links to other sites
  • Bio information
  • Quote requests
  • Partnerships
  • Email capability for communications

Designing and Publishing
  • Hire a Web designer
  • Professional web designers are available to
    create an original web site that fits the
    companys needs
  • A web designer will be able to personally
    interact with all participants and be able to
    address problems as they occur
  • Often times, a web designer will be able to
    create a more technical website that meets all of
    the expectations

Designing and Publishing Cont.
  • Create it on your own
  • You or someone within your company may be able to
    design the companys website without the help of
    a professional
  • Need knowledge in the area of computers and above
    average computer skills
  • The sample website was meets the basic needs of
    JLM Inc. and was created without any formal
    training in website design
  • To acquire better computer skills local community
    colleges offer website design courses

  • Hire someone to do it
  • If someone is hired to create the site,
    maintenance can be negotiated as a part of the
  • Benefit no man hours are being spent maintaining
    the site by JLM Inc.

  • Do it on your own
  • May be difficult depending on the
    level of computer skills
  • Needs to be done often
  • Potentially time-consuming
  • Less costly

Commercial Plan
  • All in One
  • Homestead QuickSites is a reputable website
    company that offers professionally designed
    websites that you can customize yourself
  • This particular company offers secure, reliable
    hosting services that ensure the site will always
    be available when customers need it
  • Provide hosting and domain management that is
    easily renewed as long as you are a Homestead

How Much?
  • Costs
  • 24.99/month includes
  • Site promotion services
  • Site statistics
  • 10 web pages
  • 1 personalized domain
  • 1 email address
  • 100 MB of disk space
  • Concierge service (email and phone support to
    give you all the help you need to build your
  • Additional web pages can be added for 5 per
  • Web design, Homestead offers QuickSite builder

Afraid of Web Design?
  • Hire a Web Designer
  • Hamstra Media
  • Based on the information we provided in the
    correspondence with Hamstra Media
  • The estimated cost of the website is 1430 with
    no monthly maintenance fees
  • Updating the website very simple
  • JLM Inc. would be able to update all aspects of
    the website once it has been completed by simply
    accessing a protected administration site through
    a password
  • This allows
  • Changes to be made to your website anytime you
  • Requires only basic Internet surfing skills
  • Avoids monthly maintenance fees

(No Transcript)
Client Information
  • History
  • Family owned and operated since 1996
  • After 20 years of landscaping service for
    Milligans Lawn and Garden shop, Janssen decided
    to open his own
    landscaping and lawn maintenance
  • Over the years, central Indiana has watched JLM
    Inc. grow from a small town shop to a prospering

Services Provided
  • Lawn and landscape maintenance
  • Mowing
  • Shrub trimming
  • Landscape weed control
  • Insect spraying
  • Mulching
  • Sodding
  • Landscape design
  • Snow removal
  • De-icing
  • Salting
  • Uses only the best equipment, such as, Walker
    lawn mowers

  • Provides weekly lawn and landscape care for many
    other businesses in the Crawfordsville area. The
    crew provides maintenance and design for,
  • Staples
  • Norcote, Inc.
  • Bank One
  • Condominium complexes (such as, Englewood
    Estates, East Union, The Pines, and Golfview)

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