Malaysia Breakfast Cereals Export Volume, Malaysia Breakfast Cereals Import Volume - Ken Research

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Consumers have Tendency to buy Breakfast Cereals
at Discounted price in Malaysia Ken Research
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The traditional breakfast in Malaysia is steamed
rice mixed with an egg and cucumber-onion relish
or maybe puffed bread with curry. Breakfast
cereals have started making its way into the
Malaysian homes and have a huge potential to
grow. Diet patterns of western countries are now
being widely adopted by people in the country,
which boosts the sales of breakfast cereals.
Higher disposable income with the people has
increased the consumption of cereals.
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• They are very easy to prepare and are a healthier
  alternative, so the urban population has been
  increasingly shifting towards consuming cereals.
  They contain high fibre content and low calories
  and are good for weight loss. Many new variants
  for infants are now present in the breakfast
  cereal market, which contain high nutritional
  value and are becoming popular.
• According to the market research report
  "Breakfast Cereals in Malaysia", cereal Partners
  Worldwide is one of the leading companies in
  breakfast cereals market and has been able to
  capture the largest market share in the industry.
  The company is a joint venture between Nestle and
  General Mills, provides a variety of breakfast
  cereals, and flakes for the children. It has been
  undertaking aggressive marketing campaigns, which
  have now made Cereal Partners Worldwide is a
  well-known name in the Malaysian household.

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The companys campaigns have been encouraging the
people to take care of their health and eat
healthy food. In the Malaysian food industry, the
most commonly used and effective distribution
channels are hypermarkets and supermarkets and
the companies have been fully utilising these
channels. Breakfast cereals are not considered a
necessary item. Other breakfast meals such as
cakes, bread or pastries are considered
relatively cheaper to the cereals by the
consumers as they had become price conscious. In
response to this, some of the companies offered
discounts in order to make sales. Therefore,
there had been a tendency in the consumers to buy
breakfast cereals only when they can get it at a
discounted price. In addition, the primary focus
of breakfast cereals is on children who have a
weak purchasing power. This limits the growth
rate of the industry.
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One of the key strategies to expand the cereal
market will be to make the consumers aware of the
benefits of breakfast cereals and gain their
acceptance by educating them. Right marketing of
the products can have a huge impact on the sales
and can increase revenues. Breakfast cereals are
considered healthy and the market is expected to
grow, as consumers are likely to consume more of
these products. Discounts on cereals will
continue in order to encourage sales. These
breakfast cereals are quick and very easy to make
and are fit for the fast-paced lifestyle of the
people thereby showing growth opportunity.
Instant breakfast cereals offered by various
companies are very convenient as some of them can
be prepared just by adding hot water. They are
increasingly being adopted by busy service class
people as well as students who are short of time.
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Key Topics Covered in the Report Malaysia
Breakfast Cereals Market Research Report Malaysia
Breakfast Cereals Market Size Malaysia Breakfast
Cereals Market Malaysia Breakfast Cereals Trade
Market Malaysia Breakfast Cereals Retail
Market Malaysia Breakfast Cereals Production
Output Malaysia Breakfast Cereals Import
Volume Malaysia Breakfast Cereals Export
Volume Malaysia Breakfast Cereals Market Future
Outlook Malaysia Breakfast Cereals Market
Competition Online Sales of Cereals in Malaysia
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For further reading click on the link
below https//www.kenresearch.com/food-beverage-a
nd-tobacco/general-food/breakfast-cereals-malaysia
/112191-11.html Related reports https//www.kenr
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Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204