Digital marketing

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DIGITAL MARKETING
Digital marketing is a broad term for the
marketing of products or services using digital
technologies to promote a product or service or
build a digital brand. Digital marketing extends
beyond internet marketing to include channels
that do not require the use of the internet.
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Benefits of digital marketing
Nowadays, customers have access to information
any time and any place they want or need
it.  People are consuming more digital content
daily using their smart phones, desktops
computers, laptops, tablets, and more. The thing
is, companies need to recognize that they need to
alter their marketing strategies to adapt to
this. The Internet and globalization, most people
on the globe are able to access the information
via computers, tablets or mobiles. The facts are
that digital methods of communication and
marketing are faster, more versatile, practical
and streamlined, so it is perhaps unsurprising
that once the technology became available we
began quickly moving into the digital age.
Digital marketing is more affordable than
traditional offline methods. Digital marketing
especially social driven marketing strategies
allow for the small business owner to compete
with large corporate, something that has not been
possible for decades due to the limitations of
the traditional broadcasting system.
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Why Digital Marketing is so important and gives
you so many benefits?
Digital media is so pervasive that consumers have
access to information any time and any place they
want it. Gone are the days when the messages
people got about your products or services came
from you and consisted of only what you wanted
them to know. Digital media is an ever-growing
source of entertainment, news, shopping and
social interaction, and consumers are now exposed
not just to what your company says about your
brand, but what the media, friends, relatives,
peers, etc., are saying as well. And they are
more likely to believe them than you. People want
brands they can trust, companies that know them,
communications that are personalized and
relevant, and offers tailored to their needs and
preferences.
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Advantages

• Digital marketing is much easier and cheaper than
  traditional and advertising marketing.
• It helps in spreading the business worldwide and
  chance to share your content.
• Digital marketing campaigns are 247(365 days)
  like an open store where people come and get what
  they want to know about anything or can buy
  anything.
• It gives time and space to tell a story.
• Its campaign is easy to attach to other campaign.

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Disadvantages

• Slow internet connection can cause difficulties
  for companies who build too complex or large
  website.
• Lack of trust of user where constant viral
  promotion appears to be fraud.
• There are many competitors by the time visitor
  reaches the product they have already cone
  through many websites.

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Challenges Face in Digital Marketing

• Common Challenges
• Questions you may already be asking yourself
  include
• What kind of content should we produce?
• How can we produce remarkable content?
• How often should we sell on social?
• Who will do the work?
• How do I hold them accountable?
• Do I have the right person to lead and execute my
  social strategy?

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1. Social Media Work on process
Deming famously observed that most problems in
business can be traced back to process. In my
observations working with clients, Im more
likely to see a flawed process for managing
social than a flawed content strategy. Granted, I
dont often see great content strategies either,
but its even more rare to see a great process.
Given the choice, youd rather have a content
problem than a process problem. Content and
strategy are relatively easy to fix.
Incorporating a disciplined process for
execution, measurement, and accountability is
much more difficult. To overcome the inherent
challenges running a successful social media
campaign, start with process, then input strategy.
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2) Intensifying competition
Digital channels are relatively cheap, compared
with traditional media, making them within reach
of practically every business of every size. As a
result, its becoming a lot harder to capture
consumers attention.
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3) Exploding data volumes.
Consumers leave behind a huge trail of data in
digital channels. Its extremely difficult to get
a handle on all that data, as well as find the
right data within exploding data volumes that can
help you make the right decisions.
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4) Proliferation of digital channels.
Consumers use multiple digital channels and a
variety of devices that use different protocols,
specifications and interfaces and they interact
with those devices in different ways and for
different purposes.
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Keys of digital marketing concept

• Create a Best-in-Class Marketing Research
  Program.
• Understand the Dynamic Customer.
• Achieve Optimal Allocation and Alignment.
• Extract value from big data to make better
  decisions faster.
• Manage complex customer relationships across a
  variety of channels both digital and
  traditional.

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Conclusion
Everyone is constantly connected with everyone
and everything. Mobile technology and cloud
services bring the internet everywhere. Business
is either digital or becoming digital. What works
and what doesnt is determined by the right
combination of form and relevance the Customer
Experience