BUS 475 Week 2 Knowledge Check

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BUS 475 Week 2 Knowledge Check

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Title: BUS 475 Week 2 Knowledge Check


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BUS 475 Week 2 Knowledge Check
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  • 1. Compared with other approaches to business,
    the marketing concept is distinct in that it
  • focuses on sales
  • produces new products and services
  • creates a broad assortment of products
  • focuses on satisfying customers' needs
  • 2. A company provides its advertising agency with
    a statement about a new product to use in
    designing an advertising campaign, and this
    statement includes a description of the target
    market, the product type, the primary benefits of
    using the product, and how this product is
    different from, and better than, competitive
    products. What type of statement is this?
  • Qualifying
  • Positioning
  • Determining
  • Clustering

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  • 3. The sales analysis of a product revealed that
    profits were highest when it was initially
    introduced into the market with a high selling
    price. However, the price was gradually reduced
    as it started facing competition as substitutes
    entered the market. This is an example of a(n)
  • introductory price dealing
  • temporary price cut policy
  • skimming price policy
  • penetration price policy
  • 4. Blending the firm's promotion efforts to
    convey a complete and consistent message is the
    goal of
  • sales management communications
  • sales promotion communications
  • integrated promotional marketing
  • integrated marketing communications

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  • 5. According to the concept of social
    responsibility, a firm has a duty to
  • communicate regularly with the public
  • place profit above all other considerations
  • place customer satisfaction above all other
    considerations
  • conduct business in a way that is good for
    society as a whole, both now and for the future
  • 6. The principal participants in the financial
    markets are
  • businesses, banks, and government
  • borrowers, savers, and financial institutions
  • mutual funds, hedge funds, and investment bankers
  • dealers, brokers, and regulators
  • 7. You just purchased a parcel of land for
    10,000. If you expect a 12 annual rate of
    return on your investment, how much will you sell
    the land for in 10 years? Note. Due to rounding
    and method of calculation, your answer might vary
    slightly. Choose the closest answer.
  • 25,000
  • 31,060
  • 38,720
  • 34,310

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  • 8. Bull Gator Industries is considering a new
    assembly line costing 6,000,000. The assembly
    line will be fully depreciated by the simplified
    straight line method over its 5-year depreciable
    life. Operating costs of the new machine are
    expected to be 1,100,000 per year. The existing
    assembly line has 5 years remaining before it
    will be fully depreciated and has a book value of
    3,000,000. If sold today the company would
    receive 2,400,000 for the existing machine.
    Annual operating costs on the existing machine
    are 2,100,000 per year. Bull Gator is in the 46
    percent marginal tax bracket and has a required
    rate of return of 12 percent. Calculate the net
    present value of replacing the existing machine.
    Note. Due to rounding and method of calculation,
    your answer might vary slightly. Choose the
    closest answer.
  • 816,000
  • 382,320
  • 2,941,680
  • -382,320

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  • 9. A strong stock market and reasonably good
    earnings have caused the price of the firm's
    common stock to increase by 25.
  • This will have no effect on the firm's cost of
    capital.
  • All things equal, this will increase the firms
    cost of capital.
  • All things equal, this will lower the firm's cost
    of capital.
  • This will only affect the cost of capital if the
    firm uses CAPM to compute the cost of equity.
  • 10. Buying and selling in more than one market to
    make a riskless profit is called
  • profit maximization
  • arbitrage
  • international trading
  • This cannot be determined from the above
    information.

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  • 11. The United States imposes substantial taxes
    on cigarettes but not on loose tobacco. When the
    tax on cigarettes went into effect, the demand
    for home cigarette rolling machines most likely
  • decreased, causing the price of cigarette rolling
    machines to fall and the quantity of machines
    purchased to fall
  • decreased, causing the price of cigarette rolling
    machines to rise and the quantity of machines
    purchased to fall
  • increased, causing the price of cigarette rolling
    machines to rise and the quantity of machines
    purchased to rise
  • increased, causing the price of cigarette rolling
    machines to rise and the quantity of machines
    purchased to fall
  • 12. Keynes believed that an increase in savings
    would
  • raise aggregate demand by reducing investment
  • raise aggregate demand by increasing consumption
  • reduce aggregate demand by reducing investment
  • reduce aggregate demand by reducing consumption

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  • 13. Which of the following monetary policies
    reduces aggregate demand and output?
  • cut in the federal funds rate
  • An open market purchase of government securities
  • An increase in the discount rate
  • A cut in the required reserve ratio
  • 14. Deficits may be desirable in the short run if
    they
  • help to stabilize the economy when the economy
    falls below potential output
  • increase savings necessary for future investment
    and growth
  • increase savings necessary for future consumption
    and demand
  • help to stabilize the economy when the economy is
    above potential output
  • 15. If for a country, the quantity of its
    currency demanded exceeds the quantity supplied,
    then there is a
  • balance of payments surplus
  • balance of payments deficit
  • balance of payments equilibrium
  • trade balance

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  • 16. Suppose that college tuition is higher this
    year than last year and that more students are
    enrolled in college this year than last year.
    Based on this information, we can best conclude
    that
  • the law of demand is invalid
  • despite the increase in price, quantity demanded
    rose due to some other factor changing
  • this situation has nothing to do with the law of
    demand
  • the demand for a college education is positively
    sloped
  • 17. Economic efficiency is achieved at a
    particular output level if
  • marginal cost is as low as possible
  • average fixed cost is as low as possible
  • average total cost is as low as possible
  • average variable cost is as low as possible
  • 18. A perfectly competitive firm will be
    profitable if price at the profit-maximizing
    quantity is above
  • MC
  • AVC
  • ATC
  • AFC

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  • 19. How are goods manufactured in other countries
    creating jobs in the United States?
  • People whose jobs were outsourced are now
    discouraged workers.
  • U.S. firms are specializing in managing the trade
    of these goods.
  • Foreign countries are importing U.S. natural
    resources
  • People who have lost jobs have more time to shop
    and therefore increase demand for goods.

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