Online Survey Best Practices for Effective Results


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Online Survey Best Practices for Effective Results


Here are 8 best practices for creating and sending online surveys that work. If you are not following these you are killing your survey’s chances of getting filled up. – PowerPoint PPT presentation

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Title: Online Survey Best Practices for Effective Results

Online Survey Best Practices for Effective
Results For businesses to develop and improve
with every passing day, it is vital to know the
areas of their business operations where they are
lacking or the areas where more enhancements are
possible. Everything isnt mentioned in the rule
books promulgated to run the organization.
There are aspects which demand new study
and research with the changing trends.
For the said concept, it is important to
know what is being liked and disliked by people,
and what might interest them. To know this
on a large scale, Surveys come out as the
best option. In the contemporary world where
everything is online, getting a survey done has
become easier. But, like everything else,
it comes with its own challenges. Lets have
a look at some online survey best practices to
follow while conducting an online survey to get
effective results.
  • Keep it short
  • The first and foremost thing that you need to
    take care of is the length of the survey. Its
    a busy world and nobody is interested in
    spending out much time filling out lengthy
    surveys. If your questionnaires are short,
    more people will participate in it and
    you get more results to compare and
    take actions accordingly. Most people tend to
    opt out in the middle if it is taking more than a
    few minutes to fill out a survey.
  • Intelligent Questionnaire
  • The designing of the questionnaire should
    be done intelligently. Dont put in long
    answer questions to your survey. Thinking from
    the scratch is what people dont like. Try to put
    in multiple choice questions. If it is important
    to get a few words from people filling out
    the survey, start with a yes/no option.
    For example, instead of How do you think we
    can better our customer services? You should
    ask Are you satisfied with our customer
    services? If no, please provide your
    feedback on the same. Its all about
    convincing and coaxing someone to answer
    your unwanted questions. Answering the first
    question needs somewhat taxing to your mind,
    while the second one takes you step by step
    towards answering the question. Try to use
    a rating scale questionnaire which would be
    easier to analyze. A uniform method would make
    it easier to upload input data from which
    relevant output can be drawn through use
    of various softwares.
  • Target Population
  • When it comes to surveys, one size doesnt fit
    all. Be specific about your target audience and
    create the survey accordingly. Use terms that
    they can relate to. For example, if you want
    to survey people of a particular region, you can
    use their local language. Similarly, if the
    survey is meant for youngsters, your tone can be
    funky that would attract and not bore the
    youngsters. For middle aged working people, you
    are expected to be more professional with
    the language and tone of the survey.

  • Clear and simple
  • This one is one of the most important points to
    be considered while preparing a survey. The
    language should be very lucid. Each word of the
    survey should be clearly understood by the
    participant. If a survey contains
    jargons, the participant wouldnt care about
    looking into the meaning of it. He will just skip
    the survey. The questions should also be
    direct without much beating around the bush. The
    participant of the survey must not feel like he
    is taking a test. It should be a simple activity
    which can be easily filled out without much
  • E-mail surveys
  • Mailing out the surveys is always one of the
    options. When the survey is asked to be filled
    out in a pop-up, a click on the cross is all one
    needs to get rid of it. And then, even if one
    is willing to fill it out later, they wont be
    interested in making efforts to find it again.
    Mailing the survey ensures that the survey stays
    in the inbox of the target respondents and
    that they can fill it out later given their
    convenience of time and place. It will also help
    you promote your survey. If you have a CRM
    system it becomes even easier to email
    surveys from within your CRM using an app like
    Survey Rocket.
  • Test your survey
  • For anything that is important, a test is
    mandatory. Same goes for surveys too. After you
    are done preparing the questionnaire, test
    it on various browsers, devices, and operating
    systems. It should work without any glitch and
    should be fast to load. Send it out to a first
    set of people, which includes insiders and close
    people. See if you are getting the desired
    results and are able to analyze the data
    received. Once you are done with the testing
    part, you can delete all the test data and send
    out the survey to the potential respondents.
  • Rewards at the end
  • This is a relatively new method being adopted by
    businesses to get their surveys filled. And, it
    definitely works! If it is your customers
    that are the potential respondents, you can
    offer them a certain discount on their
    next purchase if

4 they fill out
the survey. A code is generated when the survey
is filled which they can use to redeem their
discount. Leading businesses like KFC, use their
invoices to promote these kind of surveys where
the bill number is filled out while filling out
the survey, which they can use to get the
discount on their next purchase. 8.
Compatibility on mobile People like to do things
on the move, while they are on devices like their
phones and tablets they are more probable
to be available to fill out the surveys.
Therefore, your survey should be compatible
and look good on these devices with smaller
screens as well. While testing your survey,
mark it in the list to check the survey is
working fine from various phone browsers and
tablets. All these points will help you get more
responses to your survey which you can further
utilize for effective results. Apart from this,
you should keep some simple etiquettes in mind.
For example, using the words like Please in the
beginning of the survey and adding a one line
thank you note after filling out the survey.
  • Resources
  • https//
    urvey-best-practice s-results/
  • Reference
  • https//
  • https//