Title: Software Products Global Market Briefing 2016 - Characteristics
1Software Products Global Market Briefing 2016
2Software Products Global Market Briefing
Characteristics
- Software product companies develop, market and
distribute software products for commercial and
personal use. Products are usually sold in the
form of licenses to use the software for a
specified period or permanently. The license
generally entitles the buyer to receive updates
of the programs. - Companies in this industry create and distribute
computer software by designing software,
providing documentation, assisting in
installation and providing support services to
software purchasers. Some businesses design,
develop and publish others only publish. - Software can be categorized as system software,
application software and programming software. - System Software is an interface between the user
and the computer. It is used to translate inputs
given by the user into computer language. This
type of software is also called operating
software (OS). Windows, Apple OS and Linux are
examples of system software.
3Key Trends in the Software Products Market
Briefing
- Mergers and Acquisitions
- The number of mergers and acquisitions in the
software products industry is increasing. Large
companies are acquiring small companies to
increase their product and service offerings.
High-performance cloud computing businesses and
enterprise software vendors are the main
acquisition targets for software product
companies. For example, IBM Corporation recently
acquired SPSS Statistics, Cognos Inc., SoftLayer
Technologies Inc. and Varicent Software Inc. - Top Software Service Providers Moving to the
Mid-Market - Top software vendors such as Oracle and SAP have
been attempting to penetrate the middle market,
to expand their client base and increase overall
revenues. These companies have begun offering
scaled-down, pre-configured versions of their
applications. They are pursuing new distribution
channels to sell and distribute their software
products and are also acquiring mid-market
software companies to increase their market
shares and revenues. For example, SAP acquired
Business One software to penetrate the middle
market.
4Software Products Global Market Briefing - Buy
Now
- Software Products Global Market Briefing is a
detailed report giving a unique insight into this
market. The report is priced at 1000 for an
individual user. To use across your office the
price is 1500 and 2000 if you wish to use
across a multinational company. - Clients are able to input on the design of the
report and highlight points of special interest.
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