Rising Influence of e-commerce on Retail Sector of Thailand: Ken Research

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Rising Influence of e-commerce on Retail Sector
of Thailand Ken Research
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• During 2009-2014, online retail sales expanded at
  a CAGR of 21 increasing much faster than the
  growth of store-based retailing
• Apart from metropolitan Bangkok, the Thai retail
  landscape is seeing a powerful consumer market
  emerging from the upcountry provinces
• There are many retailers who have launched their
  own mobile applications either for marketing
  purposes, promoting products or directly
  communicating with consumers

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• Ken Research announced latest report on, The
  Future of Retailing in Thailand to 2020
  Comprehensive data overview of the market, with
  retail sales value and forecasts to 2020 which
  discusses detailed analysis of retail sector and
  the leading players. It also provides information
  about the Thailand retail sector value chain. The
  report sheds light on how the existing players
  can use this information to gain the competitive
  edge in the market. Additionally, major trends
  and drivers have also been covered, describing
  the market penetration and future potential of
  the industry. The report enables the reader to
  interpret future outlook on how the market will
  shape up by the end of this decade.
• Its retail market has developed quickly to match
  with the changing lifestyles of consumers which
  are increasingly influenced by the internet.
  There has been a wider use of credit and debit
  cards facilitating online payments due to which,
  the number of credit and debit cards in
  circulation increased by about 22 million to 67
  million in 2014. . This shuts the sale of
  non-durable goods which has seen virtually no
  growth. According to TRA, average growth was 8
  per cent annually from 2002-2012 and during
  2012-2014 sales contracted 3 per cent a year and
  continued to shrink.

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According to the statistics, the government
focuses more on infrastructure and exports than
on economic and consumption stimulus. The
government regulations are stringent like foreign
investor in the retail or wholesale sector is
required to obtain a Foreign Business License
from the Director General of the Commercial
Registration Department of the Ministry of
Commerce, and gain approval from the Foreign
Business Committee. The major contributors of
growth in retail industry of Thailand are surging
government expenditure and investment, low crude
oil price and inflation increasing purchasing
power and growth in the tourism sector.
Specialist retailers were the gigantic channel
group of total retail sales in 2015 and will
continue to command the market in 2020. During
2015-2020, online channel is set to grow swiftly
while food and drinks specialists channel is set
to be the largest in terms of retail sales. The
Food and Grocery segment recorded the majority
share of overall retail sales, followed by
apparel, accessories and leather goods.
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• Key Topics Covered in the Report
• Detailed analysis of Thailand retail industry
• Value and volume analysis for Thailand retail
  industry
• Historic and Forecast value analysis by category
• Key issues in the market
• Consumer trend framework
• Analysis of mega-trends
• To know more on coverage, click on the following
  link
• https//www.kenresearch.com/consumer-products-and-
  retail/wholesale-and-retail/future-retailing-thail
  and/40165-95.html

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Ankur Gupta, Head Marketing Communications quer
y_at_kenresearch.com 91-124-4230204
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