Rising Number of Enrollments in Standard 12th to influence the growth of Test Preparation Companies Positively: Ken Research

1
Rising Number of Enrollments in Standard 12th to
influence the growth of Test Preparation
Companies Positively Ken Research
2

• Future Growth India test preparation market is
  expected to be led by rising number of smartphone
  users, rising internet users, and rising
  enrollments in standard 12th.
• The dominating test preparation market players
  have centres across all the regions in India
  which caters the demand for domestic market. The
  major players include IMS, T.I.M.E, FIITJEE,
  Aakash, Career Launcher, MT Educare and
  Resonance.
• The market is majorly dominated by the
  unorganized sector in terms of enrollments while
  the organized sector has a higher share in the
  revenues.
• Ken Research announced its latest publication on
  India Test Preparation Market Outlook to 2020
  Growing Target Base and Surge in Web Analytics to
  Drive Growth in Online Space which provides a
  comprehensive analysis of the test preparation
  companies in India. The report covers aspects
  such as overall test preparation market size,
  segmentation of overall market by
  organized/unorganized sector, by level of
  education, and by stream of education
  (undergraduate, postgraduate and job based). The
  study also includes a comparative analysis of
  online and offline test preparation markets on
  the basis of parameters like age group, gender,

3

• coaching duration, stream of education,
  destination of study. The publication extensively
  details about competitive landscape of key
  players operating in the market with their
  detailed company profile. Business model followed
  by leading manufacturers is also explained in
  detail. Emerging and leading organized test
  preparation companies are also covered in the
  report with their company profiles including
  information about number of enrollments, USP,
  business model, number of faculty, and course
  pricing. The future analysis of overall test
  preparation market has been discussed along with
  recommendations from analyst view. The number of
  enrollments tends to have a positive impact on
  the test preparation market in India. As the
  number of enrollments in standard 12th rise, the
  number of students enrolling themselves under
  various coaching exams also rises. Thus there is
  a positive correlation between the two
  parameters. The number of students enrolled has
  increased considerably in last 5 years at a CAGR
  of 2. The number of enrollments in the future is
  estimated to grow at a CAGR of 1. The
  enrollments in the future shall also get
  positively affected by this. The number of
  students enrolling themselves for standard 12th
  exams is estimated to grow to 1.1 million by
  FY2020.

4

• The online test preparation market has
  been quite dynamic with the entry of number of
  new startups in this segment. The online test
  preparation market has grown at an unprecedented
  CAGR of 17.8 during the period FY2010-FY2015
  which is expected to outperform the overall test
  preparation market growth in next 5 years.
  Preference towards e-learning modules and online
  mock exams are the reasons for rising market
  revenue of online test preparation segment.
  According to the research estimates the online
  test preparation market is expected to have
  around 19 share in the total market by FY2020.
  In order to penetrate into Indian test
  preparation market, the test preparation
  institutes need to focus on effective marketing
  strategies. The companies could provide free mock
  exams, option to renew existing packages at
  discounted prices and also complimentary
  discounts on related courses. Additionally, the
  infomercials in trade journals and webinars could
  also help the company in generating brand
  awareness among the people. Quality
  certifications will also prove beneficial for
  attracting more number of students, according to
  the Research Analyst, Ken Research.

5

• Key Topics Covered in the Report
• The market size of India Test Preparation
  Market
• By Revenues
• By Enrollments
• Market segmentation of India Test Preparation
  market on the basis of
• By Organized/Unorganized sector
• By Stream of Education
• By Level of Education
• By Regions
• The market size of Online Test Preparation
  Market
• By Revenues
• Comparison of Online and Offline Test Preparation
  Markets
• By Age Group
• By Gender
• By Coaching Duration
• By Destination of Study
• By Stream of Education
• By Regional Distribution
• By level of Education

6

• Key Products Covered in the Report
• Online Test Preparation, Offline Test
  Preparation, GRE, GMAT, TOEFL, IELTS, SSC, Bank
  PO, UPSC, Undergraduate Test Courses, Post
  Graduate Test Courses, CAT, Management Program
  Test Courses, Engineering Courses Competitive
  Tests
• Related Reports
• India Corporate Training Market Forecasts to 2020
  - Incremental Allocation of Training Budgets in
  MSMEs and PPP in Skill Development Initiatives to
  Propel Growth
• India Executive Education Market Outlook to 2020
  - Preference for Skill Based MDPs and Virtual
  Education to Drive Future
• India Vocational Training Industry Outlook to
  2018 - Driven by Rising Demand For Skilled
  Manpower
•  ContactKen ResearchAnkur Gupta, Head
  Marketing CommunicationsAnkur_at_kenresearch.com
  91-9015378249

7
Thank you