Title: Consumer Attitudes & Online Retail Dynamics in Poland Market Analysis to 2020
1Consumer Attitudes and Online Retail Dynamics in
Poland, 20152020
Published on - 26 June, 2016 Number of pages
84 Single User Price 1450
2- Summary
- According to cia.gov, the total population in
Poland was 38.5 million in 2015, of which 13.5
million were households. Of these, approximately
nine million are connected to the internet, i.e.
e-households. However, 70 of the countrys
population are Internet users, which equates to
22.8 million people, and 12 million (37) are
e-shoppers.
3- Key Findings
- Internet penetration is not sky-high, compared
with the European average. Growing Internet
penetration will act as a catalyst for the
emerging online shopping market - Apparel, accessories, luggage and leather goods
was the largest product group, with total sales
of Zl7.4 billion, or 42.5 of total online retail
sales in 2015 - There will be a need for a well-integrated
multichannel retailing strategy
4- Synopsis
- Consumer Attitudes and Online Retail Dynamics in
Poland, 20152020 provides data for historic and
forecast online retail sales, and also includes
information on the business environment and
country risk related to Polands online retail
environment. In addition, it analyzes the key
consumer trends influencing Polands online
retail industry.
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5- What else does this report offer?
- It provides in-depth analysis of the latest
trends in online consumer shopping, covering the
factors driving online shopping, consumer
insights, market dynamics (covering 26 product
categories), and reviews of the latest best
practice in online retail site design - Market insights based on consumer trends,
changing economic and demographic factors, and
other macroeconomic factors - Based on the latest data, the report not only
provides details of the size and growth of this
increasingly important channel, it also provides
essential context on the penetration of online
sales by product groups, how growth has developed
over time, and key factors, with forecasts that
will drive this market in the future
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report
6- Reasons To Buy
- Improve market and strategic planning using
highly granular, forward-looking market data
across 26 categories under nine product groups
that include Apparel, Accessories, Luggage and
Leather Goods, Books, News and Stationery,
Electricals and Electronics, Food and Grocery,
Health Beauty, Furniture and Floor Coverings,
Home and Garden Products, Music, Video and
Entertainment Software, and Sports and Leisure
Equipment - Understand which products will be the major
winners and losers in the online arena in the
coming years - Learn from best practice approaches outlined in
the case studies of leading online retailers by
examining their unique retailing attitudes and
reviewing innovative retailers, which provides
insights and ideas to remain competitive and
profitable
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7Consumer Attitudes and Online Retail Dynamics in
Poland, 20152020
A detailed qualitative analysis of the factors
responsible for driving and restraining growth of
Consumer Attitudes and Online Retail Dynamics in
Poland, 20152020 are provided in the report.
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