The US Online Apparel and Footwear market Outlook to 2019: Ken Research

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The US Online Apparel and Footwear market Outlook
to 2019 Ken Research
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• The US online market is one of the largest and
  most sophisticated in the world and has matured
  rapidly over the past five years. Internet
  penetration in the country has increased from
  in 2009 to in 2014. The rapid increase in
  number of internet users has also been supported
  by growth in smartphone usage. The number of
  smartphone users has witnessed a CAGR of 32.3
  during the years 2009-2014.The online sales of
  apparel and footwear have driven away the large
  proportion of revenue from the brick and mortar
  retail outlets. Such a trend has arisen majorly
  on account of greater convenience, affordable
  prices and variety of products offered by online
  portals. The US online apparel and footwear
  industry stood at USD billion in 2014 and grew
  at a CAGR of from 2009 to 2014 The sales of
  apparel through online portals observed growth
  from USD billion in 2009 to USD billion in
  2014. A CAGR of was recorded during this time
  period. On the other hand, the revenues of online
  footwear industry grew at a CAGR of 15.3 during
  the same time period.

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• The industry showcased that the months from April
  to June were the major contributors to the online
  apparel and footwear sales. The major reason of
  such a trend included summer holidays for school
  and college students, semi-annual sales and
  marketing initiatives by retailers to offer
  discount on pre-season and post season sales.

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• The online apparel market in the US is highly
  developed. A large number of e-commerce portals
  have provided apparel products at competitive
  prices. Over the review period, online sales of
  apparel have showcased significant growth. The US
  online apparel market has elevated consistently
  over the last five years from USD billion in
  2009 to USD billion in 2014 at a CAGR of 18.8.
  The US apparel market was majorly driven by
  increasing internet penetration rate and
  availability of cheap imports from China on
  e-commerce portals. The apparel market in the US
  has been import driven and observed imports in
  the year 2012. Moreover the increase in inflation
  in China has escalated the cost of imported goods
  which have forced retailers in the US to
  manufacture them domestically from the year 2013.
  The online market of footwear in the US has
  performed sluggish in comparison to apparel
  segment. Footwear sales through online portals
  only accounted for of the market in the year
  2014. The US online footwear revenues have
  showcased a consistent trajectory of growth from
  2009 to 2014 at a CAGR of 15.3. The market has
  reflected tremendous increase over the years due
  to the rising disposable income of the masses and
  an increase in affinity to shop footwear online.

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• How Will The Future of Online Apparel and
  Footwear Market Pan out?
• The online sales of apparel and footwear in the
  US have witnessed a significant rise during the
  review period. This market has grown at a CAGR of
  18.2 during 2009-2014. The future of the US
  online footwear and apparel industry is likely to
  continue with high growth patterns. The market in
  this part of the world is expected to witness
  wide span of activities in the retail segment of
  the online business industry. This growth can be
  certainly associated with the rising disposable
  income of the people in the US and the preference
  to shop and transact business online. In
  addition, the introduction of innovative business
  strategies such as flash sales and daily deals
  concept will aid the future sustainability of the
  market in the US in the long run. Increasing
  broadband penetration in the US is also a
  positive sign as broadband accelerates the whole
  purchasing process, making it faster and more
  convenient and attractive for sellers and buyers.
  In addition, financial transactions and banking
  will also be fast-growing applications which are
  carried over broadband.

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• The online apparel and footwear market in the US
  is expected to foresee several consolidations in
  the near future as large players such as Amazon,
  Staples, Nordstorm and few others strategize to
  dominate the market. This will probably lead to
  partnerships and alliances with technically
  efficient small scale players which in turn would
  lead to a diversified product line of the major
  organizations. Overall, the US online apparel and
  footwear market is projected to grow at a CAGR of
  12.6 from 2014 to 2019. The online apparel and
  footwear market is projected to increase
  consistently over the years 2014-2019.
• US ONLINE APPAREL MARKET
• The US online apparel industry stood at USD
  billion in 2014 and is projected to grow at a
  CAGR of 13.5 to USD billion in 2019. Many
  e-retailers are continuously innovating to
  deliver a superior in-store experience to their
  customers through the exciting in-store
  environment of a new and visually compelling
  product portfolio. An elevation in the revenues
  of online portals was witnessed during the last
  five years which was on account increasing
  spending power, rising number of younger working
  class people and growth of fashion conscious
  population. Moreover, aggressive marketing,
  optimizing the websites, pricing and customer
  acquisition tactics will contribute to the
  expansion of online apparel market in the next
  five years.

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• US ONLINE FOOTWEAR MARKET
• The footwear industry is projected to increase
  consistently on account of increase in customer
  confidence to purchase footwear products online.
  Also, many brick and mortar stores are expanding
  their reach by entering into online industry.
  Through these online portals, these stores
  provide lucrative pricing and discount offers in
  order to increase traffic to their portals.
  Personal style consultants, free shipping, free
  returns and effective customer care services are
  the some of the factors which are propelling the
  online footwear sales revenues. The revenues
  generated in the US online footwear market were
  registered at USD billion in 2014 and are
  projected to grow at a CAGR of 7.2 to USD
  billion in 2019.
• COMPANIES CITED IN THE REPORT
• Companies Mentioned
• AmazoneBayWalmartForever21KmartAsos
• Gap

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• Products Mentioned Apparel and Footwear
• Competition Amazon was the largest player in the
  US online apparel and footwear market. The
  products offered on Amazon.com primarily include
  merchandise and content purchased for resale from
  vendors and those offered by third-party sellers.
• Amazon.com is an American multinational fortune
  500 e-commerce company. The company has
  separate retail websites for the countries such
  as India, the US, Canada, UK, France, Germany,
  Italy, Spain, Japan and China. It is one of the
  largest online retailers in the world and in the
  US. The company is headquartered at Seattle,
  Washington, the US.
• Amazon sells books, DVDs, apparel, furniture,
  food, toys, and jewelry among other list of
  items. The company focuses on its core business
  values ensuring that the goals and objectives are
  achieved. It uses different strategies which
  enable them to sustain their competitive position
  in the global market. The ability of the
  management to manage their financial resources
  and limit their expenses to sustain their needs
  for expansion has also been considered as one of
  the capabilities that sustain their competitive
  advantage

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• KEY FACTORS CONSIDERED IN THE REPORT
• Comprehensive analysis of the online apparel and
  footwear market and its segments
• Industry is presented by online retailers by
  product types and by demand from different
  categories
• Listed major players
• Identified major industry developments in last
  few years and assessed the future growth of the
  industry
• Regulatory framework help to understand
  investment opportunities and complexities
  involved

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• To know more on coverage, click on the link
  below
• https//www.kenresearch.com/consumer-products-and-
  retail/textile-apparel-and-footwear/the-us-online-
  apparel-and-footwear-market-report/2115-95.html
•  
•  
• Contact
• Ken Research
• Ankur Gupta, Head Marketing Communications
• query_at_kenresearch.com
• 91-124-4230204

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