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1980s and on

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Title: 1980s and on


1
1980s and on
  • Rap
  • MTV
  • Grunge

2
1980s Trends and events
  • US moves towards Post-Industrial Society
  • The Information Age
  • The End of Manufacturing? (outsourcing)
  • More Problems for the City
  • Computers and You
  • The CD
  • MTV

3
Rap
  • Roots of Rap
  • Jamaica DJs or Toasters
  • Bronx and Inner Cities
  • Initially Party Music for Street Dances
  • The DJ
  • As artist/performer
  • sampling
  • Hip Hop Culture- Cultural Umbrella
  • Break dancing
  • Rap music
  • Graffiti
  • Clothing

4
Rap and the Inner City
  • Rap Grows as a Social and Political Force
  • Zulu Nation
  • Public Enemy
  • Life in the City comes to Middle America
  • State of Black America
  • Gangs in the Inner City
  • Black Males as an Endangered Species
  • Reaction towards Rap
  • Not Music, Not Appropriate from both WB America
  • Radio and MTV

5
Rap Grows
  • East vs. West Coast Rap
  • Rise of Gangsta Rap
  • Niggers With Attitude
  • Rap becomes Big Business
  • Initially Ignored by Majors
  • Popularity with both White and Black audience
  • Run DMC Aerosmith
  • Rap as Rock

6
MTV
  • MTVs Impact
  • As an Agent of Diffusion
  • Network that is the Product
  • Positive and negative impact on Music itself
  • Visuals more important than music
  • Opened door to new media/technology and ideas
  • Cultural Convergence
  • Loss of diversity/regionalism
  • Early MTV A 2nd British Invasion?
  • (e.g., Duran Duran, Boy George)
  • MTV and the CD New Hope?

7
MTV
  • MTVs Initial Market
  • White Midwestern Teenager
  • Changing Demographics of US
  • MTV and Discrimination
  • Michael Jackson
  • Rap music
  • Run DMC and Aerosmith
  • MTV selling more than Music!
  • Niche marketing at its best
  • Clothing and products
  • MTV matures
  • News and Rock the Vote Campaign

8
Grunge
  • Punk Finally Scores in the US
  • The Seattle Scene
  • Hi-Tech image vs. Angst of the Grungers
  • Grunge and Losers and Nerds and Cynicism
  • Factors That Helped Grunge Grow
  • Isolation?
  • The National Music Scene
  • Life in the Seattle Area

9
Grunge
  • Sub-Pop Records
  • The Motown of Punk
  • Marketing Strategy
  • The British Connection
  • From the Basement to the Board room
  • The Grunge Look
  • Hype and BS at its most cynical
  • The Cost of Fame
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