Linking the Mekong Region to Global Ecotourism Networks - PowerPoint PPT Presentation


Title: Linking the Mekong Region to Global Ecotourism Networks


1
Linking the Mekong Region to Global Ecotourism
Networks
  • Masaru Takayama, Director of the Board
  • The International Ecotourism Society

Lao Ecotourism Forum July 26-29, 2007 Don Chan
Palace Hotel, Vientiane, Lao PDR
2
What is TIES?
  • Founded in 1990.
  • Largest and oldest ecotourism organization in the
    world.
  • Umbrella for 3 dozen national ecotourism
    associations.

3
Global Span Members in 90 Countries
And more are joining us!
4
TIES Presence in Asia Pacific
  • Board and Staff Members
  • Ecotourism Societies 15 association members
    in A/P
  • Members Over 100 based in AP, 50 based
    elsewhere but operate in A/P
  • TIES board meetings
  • Sri Lanka 2004
  • Tasmania 2005

5
T I E S Mission
  • Creating an international network of individuals,
    institutions and the tourism industry
  • Educating tourists and tourism professionals
  • Influencing the tourism industry, public
    institutions and donors to integrate
    the principles of ecotourism into their
    operations and policies.

6
TIES Main Projects
  • Research Projects
  • Certification
  • Environmental social footprints of ecolodges
  • Indigenous community-based ecotourism
  • Travelers Philanthropy
  • Training Education
  • Conferences
  • Trades shows
  • Online courses
  • Book store
  • Membership
  • Travel Choice
  • Network of Professionals, Institutions
    Businesses
  • Newsletters (Free subscription of Asia-Pacific
    digital newsletter)
  • Experts Bureau (speakers, consultants, lecturers)
  • Publishing books pamphlets

7
TIES Projects
  • Ecolodge study (IFC publication)
  • Consumer Demand Study
  • Indigenous Peoples
  • Green Certification

8
TIES Publications
9
TIES Workshops, Presentations Courses
10
TIES Board
  • 20-25 members
  • From all regions
  • Mix of skills and professions
  • Voluntary participation
  • Meets twice/year
  • In Washington, DC
  • In another country

Carbon-free meetings!
11
Annual Celebration of Ecotourism
Donate your trip for Spring 2008! in exchange for
your free membership!
12
TIES Membership Benefits
  • Newsletters
  • Digital Traveler
  • Eco Currents
  • Discounts at travel shows
  • Free subscription Outside Magazine
  • Online Membership Directory listing
  • Your Travel Choice
  • Experts Bureau
  • Discounts with ATMS, Outdoor Prolink, and other
    TIES members

13
Definitions
Tourism Travel undertaken for pleasure.
Nature Tourism Travel to unspoiled places to
experience and enjoy nature.
Adventure Tourism Nature travel which involves
physical skills, endurance degree of
risk-taking.
14
What is Ecotourism?
Ecotourism Responsible travel to natural areas
which conserves the environment and improves the
welfare of local people. (The International
Ecotourism Society)

Photos Joe Pavelka/Canada
15
Sustainable Tourism
This is Ecotourism
Nature-based Tourism
Sustainable Tourism
Ecotourism
Sun Beach
Urban Tourism
Source Amos Bien
16

Sustainability and 3 Legs of Ecotourism
  • Sustainability
  • 3 most important legs of Ecotourism
  • Conservation
  • Community
  • Education

Environmental
Economic
Social
17
So does TIES help us?
  • Case example
  • Japan Ecolodge Association
  • www.japan-ecolodge.org
  • International links
  • Quality control
  • Effective marketing tools
  • Books and references

18
We are making efforts to be environmentally-sound
lodges.
Yamanakako Village Opened in July 25, yesterday!
Anima no sato
Hokkaido
Earthgarden
Nature inn Porch
Yamanashi
Kyoto
Chiiori
Tokushima
19
With experienced ecolodge partners in
many parts of the world.
Malaysia Sukau Rainforest Lodge
US Virgin Island Maho Bay
Mongolia Three Camel Lodge
Thailand Lisu Lodge
Costa Rica Rara Avis Finca Rosa Blanca Country Inn
Sri Lanka Ranweli Holiday Village
Australia Cape Cassini Wilderness Retreat
Brazil Fazenda Rio Negro
Network of 5 national and 9 international lodges
20
Ecotourism Measuring Its Importance
  • 1990s fastest growing sector of tourism industry
    2034/year
  • 2002 International Year of Ecotourism
  • Some 3 dozen ecotourism societies
  • Efforts to promote ecotourism on national level
  • May 2007 Global Ecotourism Conference held in
    Oslo, Norway

21
Trends in Ecotourism
  • Strong performance
  • Consumer demand strong
  • The great development hope
  • Travelers Philanthropy
  • Growth of Sustainable Tourism
  • Setting standards certification

22
Ecotourism/Nature Tourism
...Growing 3 times faster
than mass tourism
23
Ecotourism Remains Strong
  • Ecotourists are more independent, better educated
    for whom travel is important
  • Eco-businesses use local resources
  • Ecotourism has remained an innovative and dynamic
    field

24
Consumer Demand for Ecotourism
  • Tourists 3/4 say their travel should not damage
    environment.
  • Tourists majority say they want to learn about
    customs, geography, and culture.
  • Tourists At least 1/3 say they are willing to
    pay more to companies that benefit local
    communities and conservation.

25
Greening of Tourism Certification Programs
26
Geographic Areas
Source WTO, Voluntary Initiatives, 2002
27
Types of Certification
Source WTO, Voluntary Initiatives, 2002
28
Certification Programs for Accommodations
29
Purpose of Green Certification Programs
  • Provide tourists with environmentally and
    socially responsible choices/ brands
  • Prevent green-washing
  • Raise business performance
  • Protect resource base for tourism
  • Protect countrys image/reputation
  • Provide marketing advantage to those certified

30
Prospects for Ecotourism Bright
  • Consumer demand strong
  • More profitable type of tourism
  • Viewed as sound model for development
  • New movement towards corporate social
    responsibility
  • Growth of green certification
  • Now with a link to the Mekong Region for
    prosperous future

31
Masaru TakayamaDirector of the Board, TIES
  • Email takayama_at_japan-ecolodge.org
  • Website www.ecotourism.org
  • 733 15th Street, NW
  • Suite 1000
  • Washington, DC 20005 USA
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Linking the Mekong Region to Global Ecotourism Networks

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Title: Linking the Mekong Region to Global Ecotourism Networks


1
Linking the Mekong Region to Global Ecotourism
Networks
  • Masaru Takayama, Director of the Board
  • The International Ecotourism Society

Lao Ecotourism Forum July 26-29, 2007 Don Chan
Palace Hotel, Vientiane, Lao PDR
2
What is TIES?
  • Founded in 1990.
  • Largest and oldest ecotourism organization in the
    world.
  • Umbrella for 3 dozen national ecotourism
    associations.

3
Global Span Members in 90 Countries
And more are joining us!
4
TIES Presence in Asia Pacific
  • Board and Staff Members
  • Ecotourism Societies 15 association members
    in A/P
  • Members Over 100 based in AP, 50 based
    elsewhere but operate in A/P
  • TIES board meetings
  • Sri Lanka 2004
  • Tasmania 2005

5
T I E S Mission
  • Creating an international network of individuals,
    institutions and the tourism industry
  • Educating tourists and tourism professionals
  • Influencing the tourism industry, public
    institutions and donors to integrate
    the principles of ecotourism into their
    operations and policies.

6
TIES Main Projects
  • Research Projects
  • Certification
  • Environmental social footprints of ecolodges
  • Indigenous community-based ecotourism
  • Travelers Philanthropy
  • Training Education
  • Conferences
  • Trades shows
  • Online courses
  • Book store
  • Membership
  • Travel Choice
  • Network of Professionals, Institutions
    Businesses
  • Newsletters (Free subscription of Asia-Pacific
    digital newsletter)
  • Experts Bureau (speakers, consultants, lecturers)
  • Publishing books pamphlets

7
TIES Projects
  • Ecolodge study (IFC publication)
  • Consumer Demand Study
  • Indigenous Peoples
  • Green Certification

8
TIES Publications
9
TIES Workshops, Presentations Courses
10
TIES Board
  • 20-25 members
  • From all regions
  • Mix of skills and professions
  • Voluntary participation
  • Meets twice/year
  • In Washington, DC
  • In another country

Carbon-free meetings!
11
Annual Celebration of Ecotourism
Donate your trip for Spring 2008! in exchange for
your free membership!
12
TIES Membership Benefits
  • Newsletters
  • Digital Traveler
  • Eco Currents
  • Discounts at travel shows
  • Free subscription Outside Magazine
  • Online Membership Directory listing
  • Your Travel Choice
  • Experts Bureau
  • Discounts with ATMS, Outdoor Prolink, and other
    TIES members

13
Definitions
Tourism Travel undertaken for pleasure.
Nature Tourism Travel to unspoiled places to
experience and enjoy nature.
Adventure Tourism Nature travel which involves
physical skills, endurance degree of
risk-taking.
14
What is Ecotourism?
Ecotourism Responsible travel to natural areas
which conserves the environment and improves the
welfare of local people. (The International
Ecotourism Society)

Photos Joe Pavelka/Canada
15
Sustainable Tourism
This is Ecotourism
Nature-based Tourism
Sustainable Tourism
Ecotourism
Sun Beach
Urban Tourism
Source Amos Bien
16

Sustainability and 3 Legs of Ecotourism
  • Sustainability
  • 3 most important legs of Ecotourism
  • Conservation
  • Community
  • Education

Environmental
Economic
Social
17
So does TIES help us?
  • Case example
  • Japan Ecolodge Association
  • www.japan-ecolodge.org
  • International links
  • Quality control
  • Effective marketing tools
  • Books and references

18
We are making efforts to be environmentally-sound
lodges.
Yamanakako Village Opened in July 25, yesterday!
Anima no sato
Hokkaido
Earthgarden
Nature inn Porch
Yamanashi
Kyoto
Chiiori
Tokushima
19
With experienced ecolodge partners in
many parts of the world.
Malaysia Sukau Rainforest Lodge
US Virgin Island Maho Bay
Mongolia Three Camel Lodge
Thailand Lisu Lodge
Costa Rica Rara Avis Finca Rosa Blanca Country Inn
Sri Lanka Ranweli Holiday Village
Australia Cape Cassini Wilderness Retreat
Brazil Fazenda Rio Negro
Network of 5 national and 9 international lodges
20
Ecotourism Measuring Its Importance
  • 1990s fastest growing sector of tourism industry
    2034/year
  • 2002 International Year of Ecotourism
  • Some 3 dozen ecotourism societies
  • Efforts to promote ecotourism on national level
  • May 2007 Global Ecotourism Conference held in
    Oslo, Norway

21
Trends in Ecotourism
  • Strong performance
  • Consumer demand strong
  • The great development hope
  • Travelers Philanthropy
  • Growth of Sustainable Tourism
  • Setting standards certification

22
Ecotourism/Nature Tourism
...Growing 3 times faster
than mass tourism
23
Ecotourism Remains Strong
  • Ecotourists are more independent, better educated
    for whom travel is important
  • Eco-businesses use local resources
  • Ecotourism has remained an innovative and dynamic
    field

24
Consumer Demand for Ecotourism
  • Tourists 3/4 say their travel should not damage
    environment.
  • Tourists majority say they want to learn about
    customs, geography, and culture.
  • Tourists At least 1/3 say they are willing to
    pay more to companies that benefit local
    communities and conservation.

25
Greening of Tourism Certification Programs
26
Geographic Areas
Source WTO, Voluntary Initiatives, 2002
27
Types of Certification
Source WTO, Voluntary Initiatives, 2002
28
Certification Programs for Accommodations
29
Purpose of Green Certification Programs
  • Provide tourists with environmentally and
    socially responsible choices/ brands
  • Prevent green-washing
  • Raise business performance
  • Protect resource base for tourism
  • Protect countrys image/reputation
  • Provide marketing advantage to those certified

30
Prospects for Ecotourism Bright
  • Consumer demand strong
  • More profitable type of tourism
  • Viewed as sound model for development
  • New movement towards corporate social
    responsibility
  • Growth of green certification
  • Now with a link to the Mekong Region for
    prosperous future

31
Masaru TakayamaDirector of the Board, TIES
  • Email takayama_at_japan-ecolodge.org
  • Website www.ecotourism.org
  • 733 15th Street, NW
  • Suite 1000
  • Washington, DC 20005 USA
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