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Leipzig, 03.11.03

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... program is for german speaking tourist, who had specific occupation interesting ... includes not only all destination vietnams famous sightseeing tours, hotels, ... – PowerPoint PPT presentation

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Title: Leipzig, 03.11.03


1
FED Far East Destinations
  • Product policy of a tour operator
  • Truong Chi Binh, sept V
  • Product Manager, PAT Tour Vietnam

2
Purpose of the project
  • Service-products ?
  • Marketing strategy ?
  • Product policy

3
PAT Tour Vietnam Product Policy
  • Niche
  • º We are a specialist
  • º We focus only on what we can
  • º We have a deep, no wide ranged products

4
PAT Tour Vietnam Innovative Products
5
Incoming Tours Specific Occupation Tours
  • The program is for german speaking tourist, who
    had specific occupation interesting and wants to
    visit it in Vietnam.
  • The program includes not only all destination
    vietnams famous sightseeing tours, hotels,
    transfers, guide etc. but others importance
    contents relative to the specific points. The
    geologist visits Appatit mines, Precious stone
    works, geologish institution and geologish
    museum.
  • The key success of this program bases on the
    guide.
  • For the year 2003 PAT Tour Vietnam hat programs
    for Geologist, Architect, Pharmaceutist and
    Craftsman.

6
Outgoing tours Extention by family
  • This is a europe tours for Vietnamese. After two
    weeks of program with our guide, the tourist can
    stay more 10 days in Germany, France or
    Netherland by family, children or friends.

7
Domestic We are Vietnamese
  • After SARS PAT Tour focus more on the domestic
  • market.
  • This product serves all Vietnamese, who wants and
  • can have a luxurius holidays in Vietnam 4-5
    star
  • hotels and resorts, where are until now most for
  • foreigners.

8
PAT Tour Vietnam Risks
  • Satisfied Market
  • Ranged Products
  • Distribution Policy
  • ? Value adding Products

9
PAT Tour Vietnam Products
  • FED Far East Destinations
  • 500 hours as student
  • Alone in Europe

10
Products 500 hours as student
  • Language study course
  • Program for young people

11
Products Alone in Europe
  • Service or self service?
  • Good skill in foreign languages
  • Alone in Europe by local people
  • Lower cost

12
Strategic Dicision for Incoming Tours
Market growth
Star
Questions market
Incoming Tours
Domestic Outgoing Tours
Dogs
Cash cow
Market share
13
Solutions for Incoming Tours
Specific Products
Normal Products
New customers countries
New programs
New destination countries
Laos, Cambodia, Myanmar....
France, Britain....
Medical, Artist, Fireworker....
14
Marketing Strategy
3 Dimensions
  • Same Programe
  • Same Customers countries
  • New Destinations
  • Same Program
  • New Customers countries
  • Same Destinations
  • New Prgram
  • Same Customers countries
  • New Destinations
  • New Programs
  • New Customers countries
  • New Destinations

15
Scoring Model New Destinations
16
Far East Destinations
17
Far East Destinations
Thank you for your attention!
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