Increase Sales and Grow Your Business with an ATM

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Increase Sales Grow Your Business with an ATM
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ATMs Transforming Consumer Behavior

• The widespread use of automated teller machines,
  or ATMs, beginning in the 1980s, has forever
  changed consumer behavior.
• Consumers could now get cash outside of normal
  banking business hours in just minutes using
  their ATM cards.
• In more recent years, ATM machines have moved
  beyond bank branches and are now installed in
  businesses of every variety, making it easier for
  consumers to get the cash they need.

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Why Have an ATM at Your Business?

• Not all consumers have a credit card. By having
  an ATM machine on-site, you provide a convenience
  to your customers and increase the chances that
  they will spend more money at your business.
• ATM machines provide an alternative to accepting
  checks, which can bounce and create financial
  problems for your business. ATMs help reduce or
  eliminate credit card chargebacks and transaction
  fees charged by credit card merchants.
• ATM machines draw customers into your business
  who simply want to use the machine but may end up
  making a purchase.

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ATMs Can Help Increase Sales Growth

• Research has shown that on-site ATM machines lead
  consumers to spend more at the business where
  they withdrew cash.
• In a convenience store, for example, a typical
  ATM customer will spend 15 more than a non-ATM
  customer. In nightclubs, bars, and restaurants,
  this percentage grows even more.
• Retailers located in proximity to an ATM have
  experienced as much as a 25 increase in annual
  sales.
• Having an ATM on-site at your business can
  significantly increase your sales and even help
  you grow or expand your business.

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ATM Facts Stats

• The most widely used types of ATM machines are
  indoor and freestanding models, followed by
  drive-thru ATMs.
• The average amount withdrawn from an ATM is 60.
• The majority of Americans between the ages of 25
  and 49 use an ATM 8 times a month, on average.
• 40 of regular ATM users visit an ATM machine 10
  times a month, on average.
• ATMs improve the profitability of after-hours
  merchants.
• A significant percentage of customers prefer to
  use an ATM for cash regardless of whether their
  bank is open.

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ATM Advantages for Consumers

• ATMs are convenient, allowing consumers to
  withdraw cash outside of normal banking hours and
  saving them money on transport costs.
• ATMs enable consumers to check their balances
  through bank inquiries while out and about. They
  help consumers avoid the temptation of using
  credit cards, promoting financial
  self-discipline.
• ATMs provide a convenient service for customers,
  improving their experience at your place of
  business. And when your customers are happy and
  their needs are met, your bottom line improves.

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Different Types of ATMs

• The two basic types of ATMs are freestanding and
  built-in models.
• Freestanding ATMs
• These are found in a wide variety of locations,
  from convenience stores to hotels to restaurants
  to nightclubs. They are typically anchored to the
  ground for safety but are not attached to a wall
  or building façade.
• Freestanding ATMs provide a huge convenience to
  customers, especially when theyre installed in
  business establishments that dont accept debit
  or credit cards.
• Built-in ATMs
• These units are attached to the wall of a bank or
  business establishment, and include the
  drive-thru variety. The security features are
  hidden, and bank staff accesses the machine from
  behind the wall.

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Industry Spotlight How ATMs Help Nightclubs

• Unlike business establishments that are open for
  most of the day and night or 24 hours a day,
  nightclubs have a relatively short window in
  which to generate revenue.
• ATMs prove valuable for nightclubs in several
  ways
• They allow clubs to collect a cover charge at the
  door.
• They generate revenue in customer surcharges for
  use of the machine.
• They increase the likelihood customers will spend
  more.
• They eliminate/reduce the transaction fees
  charged by credit card merchants.

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Revenue vs. Cost A Solid Deal

• ATMs can be purchased for as little as 2,000 or
  leased for less than 100 per month.
• Not only do ATMs tend to increase the amount of
  money a customer spends on-site, but they also
  generate additional revenue for a business in the
  form of surcharges for use of the machine. The
  average customer surcharge is 4.
• When it comes to return on investment, ATMs are a
  solid deal for businesses.

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• ATMs For Less has been providing quality ATM
  machines for lease or purchase for more than 15
  years. The company serves all 50 states and
  offers free ATM placement and 24/7 technical and
  customer support. ATMs For Less prides itself on
  providing exceptional customer service. Customers
  receive 100 of surcharges, and ATMs For Less
  guarantees to never be undersold. The company
  offers parts, labor, and supplies for five years,
  available to all clients and offers a guaranteed
  ATM buy back program.
• For more information about ATMs For Less, visit
  the companys website, or call 609.641.7300.

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Sources

• https//www.atmia.com/files/Position20Papers/Whit
  e_Paper_on_the_Socio-Economic_Benefits_of_ATMs_-_U
  pdated_September_2010.pdf
• http//www.atmmarketplace.com/news/average-atm-fee
  s-rise-in-us-but-not-by-much/
• http//www.nightclub.com/bar-management/technology
  /back-black

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Summary

• ATMs have revolutionized consumer spending,
  providing people with a convenient way to access
  cash anywhere. ATMs can help business owners
  increase sales and revenue and even grow and
  expand their businesses. Learn more about how an
  ATM can help your business.