TECH ED ACADEMY AWARDS COMMERCIAL INTAGRADED MARKETING LESSON

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TECH ED ACADEMY AWARDS COMMERCIALINTAGRADED
MARKETING LESSON
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During this activity you will

• Discuss marketing concepts and audio visual
  technology.
  
• Work in groups.
• Choose a product and do market research on it.
• Learn about commercial television.
• Learn about commercials.
• Learn the 4 P of marketing
• Attend the ACADEMY AWARDS PRESENTATION!

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How do Television Stations make
?
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Audio Visual Terms

• All television scripts must have two parts
• Sight
• Sound
• The technical terms for Sight Sound are
• Sight - Visual and/or Video
• Sound - Audio
• Logo(Trademark) a symbol used for the purpose of
  identity.
  
• Persuasive Words are words that feel good but
  have little meaning e.g. Save, New, Love,
  Guarantee

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Marketing Terms

• Marketing is the process of developing,
  promoting, and distributing products in order to
  satisfy customers needs and wants.
  
• The Four P of Marketing
• Product
• Price
• Promotion
• Place

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Product

• Any goods, services, or ideas that we wish to
  sell.
  
• Defining Target Markets
• Market Research
• Product Design or Content
• Quantities
• Quality Standard/Deluxe
• Guarantees or Warranties

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Price

• Determining a dollar amount at which we can sell
  the product.
  
• Production Costs
• Wholesale / Retail
• Profit Margin
• Compare to Competition

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Promotion

• Making potential customers aware of a product or
  service in a positive way so they will want to
  buy it.
  
• Packaging
• Advertising
• Logo, Brand Names, Slogan, Jingles, etc.
• Personal Selling
• Sales Promotion
• Coupons, Discounts

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Place

• Distribution is getting the right product to the
  right place at the right time in the right amount
  and in the right condition.
  
• (For example You dont want snow parkas
  delivered to a service station in Las Vegas!)
  
• Distribution
• Storage Warehousing
• Transporting
• Selling (7 Sells Step Process)

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Audio Visual Careers

• TV Broadcasting
• Technical Support
• Camera Personnel
• Special Affects Personnel
• Computer Operations

• Management
• Actors Actresses

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Marketing Careers

• Advertising
• Customer Service
• E-Commerce
• Entrepreneur
• Fashion Merchandising
• Financial Services
• Marketing Research

• International Marketing
• Professional Sales
• Public Relations
• Real Estate
• Retail Management
• Travel/Tourism Marketing
• Etc.

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Basic Parts of a Commercial

• Music
• Format
• Poster type presentation
• Script - Story Board

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Music

• Which style is most common in the movie
  industry.
  
• Country
• Jazz
• Rock
• Orchestra/Band
• Rap
• RB
• Other

The Orchestra/Band
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Formats

• Testimonial Someone bears a testimony about a
  product.
  
• Story line A story is told to convince you to
  buy the product.
  
• Demonstration 2 Types
• Demonstration a whole bunch of products
• Demonstration how to use the product
  (Infomercial).
  
• Analogy Creates a feeling and associates it with
  the product so you will buy it.

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Script - Storyboard

• Layout
• Introduction
• Body
• Conclusion
• Storyboard illustrations and a script

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Poster Type Presentation

• Businesses often use a sign or a poster type
  presentation during their commercial.

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Assignment

• Homework evaluate t.v. commercials
• Fill out the commercial worksheet
• Use a storyboard to design a commercial.
• Film your commercial.
• Prepare for the Academy Awards!

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Commercial Worksheet
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Market Research Survey
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The Storyboard
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The Storyboard
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FINAL CLASS PRESENTATION EVALUATION
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Good Luck!