TECH ED ACADEMY AWARDS COMMERCIAL INTAGRADED MARKETING LESSON - PowerPoint PPT Presentation

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TECH ED ACADEMY AWARDS COMMERCIAL INTAGRADED MARKETING LESSON

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TECH ED ACADEMY AWARDS COMMERCIAL. INTAGRADED MARKETING LESSON. During this activity you will: ... Attend the. ACADEMY AWARDS PRESENTATION! How do Television ... – PowerPoint PPT presentation

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Title: TECH ED ACADEMY AWARDS COMMERCIAL INTAGRADED MARKETING LESSON


1
TECH ED ACADEMY AWARDS COMMERCIAL INTAGRADED
MARKETING LESSON
2
During this activity you will
  • Discuss marketing concepts and audio visual
    technology.
  • Work in groups.
  • Choose a product and do market research on it.
  • Learn about commercial television.
  • Learn about commercials.
  • Learn the 4 P of marketing
  • Attend the ACADEMY AWARDS PRESENTATION!

3
How do Television Stations make
?
4
Audio Visual Terms
  • All television scripts must have two parts
  • Sight
  • Sound
  • The technical terms for Sight Sound are
  • Sight - Visual and/or Video
  • Sound - Audio
  • Logo(Trademark) a symbol used for the purpose of
    identity.
  • Persuasive Words are words that feel good but
    have little meaning e.g. Save, New, Love,
    Guarantee

5
Marketing Terms
  • Marketing is the process of developing,
    promoting, and distributing products in order to
    satisfy customers needs and wants.
  • The Four P of Marketing
  • Product
  • Price
  • Promotion
  • Place

6
Product
  • Any goods, services, or ideas that we wish to
    sell.
  • Defining Target Markets
  • Market Research
  • Product Design or Content
  • Quantities
  • Quality Standard/Deluxe
  • Guarantees or Warranties

7
Price
  • Determining a dollar amount at which we can sell
    the product.
  • Production Costs
  • Wholesale / Retail
  • Profit Margin
  • Compare to Competition

8
Promotion
  • Making potential customers aware of a product or
    service in a positive way so they will want to
    buy it.
  • Packaging
  • Advertising
  • Logo, Brand Names, Slogan, Jingles, etc.
  • Personal Selling
  • Sales Promotion
  • Coupons, Discounts

9
Place
  • Distribution is getting the right product to the
    right place at the right time in the right amount
    and in the right condition.
  • (For example You dont want snow parkas
    delivered to a service station in Las Vegas!)
  • Distribution
  • Storage Warehousing
  • Transporting
  • Selling (7 Sells Step Process)

10
Audio Visual Careers
  • TV Broadcasting
  • Technical Support
  • Camera Personnel
  • Special Affects Personnel
  • Computer Operations
  • Management
  • Actors Actresses

11
Marketing Careers
  • Advertising
  • Customer Service
  • E-Commerce
  • Entrepreneur
  • Fashion Merchandising
  • Financial Services
  • Marketing Research
  • International Marketing
  • Professional Sales
  • Public Relations
  • Real Estate
  • Retail Management
  • Travel/Tourism Marketing
  • Etc.

12
Basic Parts of a Commercial
  • Music
  • Format
  • Poster type presentation
  • Script - Story Board

13
Music
  • Which style is most common in the movie
    industry.
  • Country
  • Jazz
  • Rock
  • Orchestra/Band
  • Rap
  • RB
  • Other

The Orchestra/Band
14
Formats
  • Testimonial Someone bears a testimony about a
    product.
  • Story line A story is told to convince you to
    buy the product.
  • Demonstration 2 Types
  • Demonstration a whole bunch of products
  • Demonstration how to use the product
    (Infomercial).
  • Analogy Creates a feeling and associates it with
    the product so you will buy it.

15
Script - Storyboard
  • Layout
  • Introduction
  • Body
  • Conclusion
  • Storyboard illustrations and a script

16
Poster Type Presentation
  • Businesses often use a sign or a poster type
    presentation during their commercial.

17
Assignment
  • Homework evaluate t.v. commercials
  • Fill out the commercial worksheet
  • Use a storyboard to design a commercial.
  • Film your commercial.
  • Prepare for the Academy Awards!

18
Commercial Worksheet
19
Market Research Survey
20
The Storyboard
21
The Storyboard
22
FINAL CLASS PRESENTATION EVALUATION
23
Good Luck!
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