Estonian Dairy Sector 2004

1
Estonian Dairy Sector 2004

• Tiina Saron, MBA
• Estonian Dairy Association
• managing director

2
Overall introduction
3
Milk production
th tonne
tonne
per cow, EU
per cow, EST
total, EST
4
Per Cent of Dairy Cows Living in Herds with the
Respective Size
5
Herd structure
6
Milk quota
7
Purchase of Raw Milk 2004
8
Quality of Raw Milk 2004
9
Price of Raw Milk, EEK/kg
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Structure of the Dairy Industry
35 enterprises, 41 processing units 19 large
capacity units (process more than 2 mn litres of
raw milk annually), 13 small capacity units (
less than 2 mn litres), 9 units do not use raw
milk 5 co-operatives, they own 7 units Foreign
investment in 5 enterprises which own 8
units
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Production of milk products (th t)
12
Consumption of milk products (by milk value
kg/per capita)
13
Consumption of drinking milk per capita
14
Consumption of Milk Products (kg per capita)
15
Consumption in other countries
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Trade of dairy products
17
..cont
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Promotion

• Increasing trend everywhere - to encourage the
  production of higer value added special and
  traditional products (incl. emotional values)
• Examples
• European Cookery - Dutch project
• program Estonian Food (www.eestitoit.ee)
• campaign Life originates from milk (75
  financed by the state, 25 by the members of
  Estonian Dairy Associataion)

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In scope of campaign

• 9. 07 Milk Day in Imavere

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cont

• billboards, print, commercial etc.
• participants
• Eri Klas, conductor
• Eda Ines Etti, singer
• Gert Koovit, coach

21
cont

• Brochures about nutritional value and
  wholesomeness of milk and dairy products

22
cont

• Workbook for kids

23
cont

• Conference in October Life originates from milk
• target group pediatricians, scientists,
  officials etc.
• Topic - nutritional value of milk