Magento Live eCommerce Demo Tutorial for Beginners by Magento Universe

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Title: Magento Live eCommerce Demo Tutorial for Beginners by Magento Universe


1
Magento eCommerce Demo
An OpenSource eCommerce
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Agenda Discussion on Magento
3
Agenda Discussion on Magento
4
Agenda Discussion on Magento
5
Objective of Shopping Cart based site
  • Initiate more business though the web.
  • End users should be able to add the products in
    their cart
  • and order online.
  • Online sending of Products Information to buyers
    through
  • Newsletters.
  • Instant alert of any transaction through e-mail.
  • User-friendly interface
  • Make money by getting more customers

6
Quick Overview on Magento
Varien company has introduced Magento, an
eCommerce solution in the market. Magento is well
architected, designed and flexible. Also, has won
number of awards.
Localized in over 60 Languages, like Thai,
French,etc. More than 50,000 Community
Members Over 5,00,000 Downloads Over 170
Magento Connect Extensions written Over 70
partners
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Benefits of Magento
It offers complete flexibility and control over
the look, content and functionality of
an ecommerce store while development. It
provides the functionality for reviews, tags,
wish list, compare products and many more. It is
integrated with AJAX rich environment technology
for facilitating features like one click
checkout. It is integrated with real time
shipping rate from SPS, SPS XML, FedEx, USPS, and
DHL. Customer can ship the order to multiple
addresses and on site tracking system from
customer account. Shipping rate can be easily
set per order and per item. It provides the
exclusive functionality rating with weight and
destination. From customer point of view, it is
100 search engine friendly and provides full
control of URLs rewrite methodology. Magento is
compatible with multi language support as well as
supports multiple currencies. Administration
module is having great functionality for rights
or access and any rights can be defined at any
user. It allows defining multiple administrators
with specific access privileges. Landing page of
admin panel is in form of a dashboard, providing
all vital information of orders, products, and
graphical representation on daily, monthly and
yearly basis. Admin can create multiple store and
easily manage them from admin panel. It provides
the strong interface and functionality for
reporting.
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Benefits of Magento
  • Our client does a significant amount of business
    around christmas etc. and we want to make sure
    your site will look the part, with Magento this
    is possible through a highly evolved template
    system through which it is possible to brand a
    website for the occasions, events etc.
  • Design flexibility magento allows you to have a
    complete control over design of your site and it
    manages it through the model view controller
    architected and this means,
  • a) You can easily manage how each part in your
    website is displayed.
  • b) Different Landing pages for different
    audience.
  • c) Flexible product page design to complement
    the variation in products.
  • Layered Navigation Usually with large
    inventories where a category has got more than 50
    products, it really is cumbersome to have all the
    products in the scope of view, and Magento use
    several filtering tools to provide faster
    navigation to products.

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Benefits of Magento
Product comparisons and product tagging
features. Convenience for your customers should
be a paramount priority for any ecommerce
retailer. thats why Magento includes multiple
ship-to functionality right out of the box,
helping avoid the frustration that can occur when
a customer is shopping for multiple people at one
time. Instead of forcing them to place multiple
transactions, they can quickly and easily ship to
multiple addresses with one order. This can be
especially useful around the holidays, when more
and more people are doing their primary holiday
shopping online. Superior product search module
when compared to competition. Amazing support
community. Good business model. Marketing
promotions and tools
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Benefits of Magento
Performance is key feature. Support for
Downloadable/Digital Products. Added Layered
Navigation to site search result page, with
control on the attribute level to include or
exclude attributes used on the search results
page. Improved site search to utilize fulltext
search. Added support for fixed-taxes on product
level. To Add Setup Pricing to a Product, by
integrating the extension. Multi-Store
Retailing Example A client having three site and
selling same products. a) One Website with one
store and one store view (Defaut). b) One
Website with multiple stores. iPhone
Interface Advanced Promotions and
Marketing/Trading Tool
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Benefits of Magento
Rating, Reviews and Product Tags can be given by
Customer or Website Visitor Tier Pricing is the
fancy title for offering discounts for higher
volume sales. Magento supports tier pricing for
all products, including different tiers for
different classes of customers (wholesalers,
retailers, etc). Multi-lingual support Multiple
currency payment processing Search engine
optimization features like google site map, URL
rewrites give full control of URLs
act. Analytics, reporting and dash board for
quick view. Extensive CMS to manage contents.
13
Features in Magento
Analytics and Reporting - the script is
integrated with Google Analytics and offers many
different reports. Product Browsing - multiple
images for products, options for extensive
reviews, wishlists and much more. Catalog
Browsing - easy navigation, advanced product
filtering system, product comparison. Catalog
Management - inventory management, batch import
and export of products, different tax rates per
location, additional product attributes.
Customer Accounts - order status and history,
e-mail and RSS feeds for products in the
wishlist, newsletter subscription, default
billing and shipping address. Customer Service
- enhanced features for customers' accounts,
Contact Us form, comprehensive order tracking and
history, customizable order e-mails. Order
Management - create orders through admin area,
create multiple invoices shipments and credit
memos, call center order creation option.
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Features in Magento
Payment - different payment methods credit
cards, PayPal, Authorize.net, Google Checkout,
checks, money orders, support of external payment
modules like Cybersource, ePay, eWAY and many
more. Shipping - shipping to multiple
addresses, flat rating shipping, supports UPS,
UPS XML (account rates), FedEx (account rates),
USPS and DHL. Checkout - one page checkout, SSL
support, checkout without having an account.
Search Engine Optimization - 100 Search Engine
Friendly, Google SiteMap support. International
Support - multiple languages and currencies, list
of allowed countries for registration, purchasing
and shipping, localization. Marketing
Promotions and Tools - coupons, discounts and
different promotion options. Site Management -
control of multiple web sites, multiple
languages, tax rate with support for US and
International markets, customizable outlook
through templates.
15
System Requirements
  • Linux, Windows, or another UNIX-compatible
    operating system
  • WAMP Server version 1.7.0 (If Linux, then LAMP
    Server)
  • OR
  • PHP 5.2.0
  • Apache Web Server (1.x or 2.x)
  • MySQL 4.1.20
  • A Sendmail-compatible Mail Transfer Agent (MTA)
  • Magento will connect directly to an SMTP server
    if you dont have an MTA.

16
Magento Architecture - Background
OO support PHP5 Application Zend
Framework MVC Design Pattern Interface to
other CMS
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Using Zend framework, Magento was built with
below points in mind.
  • Flexibility We believe each solution should be
    as unique as the business behind it. Magentos
    code allows for seamless customizations.
  • 2. Upgradeable By separating the core code from
    community and local customizations, Magento can
    be easily customized without losing the ability
    to upgrade.
  • 3. Speed and Security The coding standards used
    by the developers follow best practices to
    maximize the efficiency of the software and
    provide a secure online storefront.
  • 4. Portability Magento was developed with
    portability in mind, thats why theres extra
    logic built in. Path, Directory separators,
    theyre all designed to work cross platform.

18
Magento Architecture
Magento uses an exceedingly modular architecture,
answering a single request will likely involve a
multitude of files and modules. The majority of
code youre looking for is rather nested,
/app/code/core/Mage/ has a listing of all the
modules included in the Magento core. The CMS
subdirectory is a good example of each module, it
has seven subdirectories Block, Controller,
controllers, etc, Helper, model, and sql. The
password is stored using salt, meaning that it
isnt simply the password being hashed, a random
string is being appended to the end. Magento is
based on the MVC design pattern.
19
Core Modules in Magento ArchitectureMage is just
shortName for Magento
20
Magento Architecture Design Pattern
What are Design Patterns?Design Pattern - The
design patterns are language-independent
strategies for solving common object-oriented
design problemsWhy Design Patterns?Enable us
to design efficient, scalable and maintainable
systems.
21
Magento Architecture MVC Design Pattern
Magento components can be categorized into Model,
View and Controller. Model Manages the data,
business and application logic. Components like
business logic / business processes and data are
the part of Modelgt Application Object. View
Renders the Model into a representation suitable
for the end user.gtUser Interface Controller
The process that responds to user events.
Controller components which handle all the
requests. (Decouple data representation,
application behavior, and presentation)gtDefines
the way the UI reacts to user inputs
22
Magento Architecture MVC Design Pattern
The main purpose of using MVC pattern is to
decouple the GUI from the Data. It also gives the
ability to provide multiple views for the same
Data. MVC pattern separates objects into three
important sections- Model - This section is
specially for maintaining data. It is actually
where your business logic, querying database,
database connection etc. is actually
implemented. Views - Displaying all or some
portion of data, or probably different view of
data. View is responsible for look and feel,
Sorting, formatting etc. Controller - They are
event handling section which affects either the
model or the view. Controller responds to the
mouse or keyboard input to command model and view
to change. Controllers are associated with views.
User interaction triggers the events to change
the model, which in turn calls some methods of
model to update its state to notify other
registered views to refresh their display.
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Magento Architecture MVC Design Pattern
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Database Structure EAV Model
Entity-Attribute-Value model. Magentos databases
are heavily normalized (Primary Key and Foreign
Key Relationship), a basic install will consist
of 193 different tables.
Products - EAV The EAV method for storing data is
generally associated with storing clinical
findings, it is appropriate there because an
arbitrary number of attributes will be associated
with each record. This same flexibility is
critical to Magentos ability to handle an
arbitrary number of attributes with any product,
or product type. Example Product attributes you
add will be added to eav_attribute.
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Environment Setup
  • How to setup Magento with WAMP Server?
  • Have to copy WAMP on local machine, install it.
  • Have to copy MAGENTO and extract on WAMP, www
    (root folder).
  • Start all the services.
  • Invoke the URL, to do the configuration using
    Admin Panel.
  • 5) Visit the site using Front Panel.

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How to improve the performance of Magento on WAMP?
my.ini C\wamp\mysql client port3306 wampmy
sqld port3306 basedirc/wamp/mysql log-errorc
/wamp/logs/mysql_error.log datadirc/wamp/mysql/d
ata default-character-setlatin1 default-storage-e
ngineINNODB max_connections400 query_cache_size
96M table_cache512 tmp_table_size128M thread_cac
he_size8 myisam_max_sort_file_size100G myisam_ma
x_extra_sort_file_size100G myisam_sort_buffer_siz
e64M key_buffer_size9M read_buffer_size4M read_
rnd_buffer_size2M sort_buffer_size4M innodb_addi
tional_mem_pool_size2M innodb_flush_log_at_trx_co
mmit1 innodb_log_buffer_size1M innodb_buffer_poo
l_size15M innodb_log_file_size10M innodb_thread_
concurrency8
php.ini C\wamp\Apache2\bin max_execution_time
30000000 memory_limit 32M post_max_size
32M upload_max_filesize 32M httpd.conf C\wam
p\Apache2\conf
and Restart Server.
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SSL configuration for Magento
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SEO for Magento
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Magento Customer Management
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iPhone Interface
66
Advanced Promotions and Marketing and Trading Tool
67
Rating and Reviews
Product Tags
68
Different types of products
Configurable Product Grouped Product Custom
Options Product Built to Order/Bundled Products
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Configurable Product
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Grouped Product
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Custom Options Product
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Built to Order/Bundled Products
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Multiple Servers and Cluster Architectures
Magento Supports Cluster Environments for load
balancing Specify read/write connections per
module Example app/etc/local.xml
74
Magento Core API Web Services
Magento 1.1 introduces Core API Supports
both SOAP and XML RPC protocols. Provides
access to the Customer, Catalog and Order
modules. Magento Connect Extension marketplace
for commercial and open source extensions 270
Extension availabel for Download
75
How to make site Live ?
1) Need to register domain through Registrar (Ex.
www.joker.com) 2) Need to map domain name with IP
Address 3) Need a Server Machine with necessary
Software (WAMP/LAMP and Magento) installed in
it 4) Need to configure installed software on
Server Machine 5) Need to configure HTTP
Server Open httpd.conf for entering server name
and ip address ServerName mohan.com ltVirtualHost
172.20.202.108443gt ServerName
www.mohan.com DocumentRoot c/wamp/www/magento/"
SSLEnable lt/VirtualHostgt 6) Copy the magento
folder files to server through FTP.
76
Linux Server Machine.
Windows Server Machine
77
How to Start/Stop HTTP Server using Command Line
in Linux?
Command Description/Syntax
httpd -start To start the server and reads the configuration file (httpd.conf) -stop To stop the server -reload To reread the configuration file -restart To restart the server -status To check whether the server is running or not
78
How to import data in Magento for Projects?
Have to copy image files by creating the folder
in C\wamp\www\magento\media\catalog by name
product and name 'category'. In catalog we will
be having two folders one for product(folder name
- 'product') and one for category(folder name -
'category') and it will contain the images. Also
have to give RWX (read, write, execute permission
to the folder media on website hosting machine if
it is LINUX, for WINDOWS it do automatically) Pro
ducts Products are assigned both an Attribute
Set, and a Product Type. The Attribute Set
defines which attributes a product has, examples
might be manufacturer, colour, weight, mega
pixels, diameter, etc. The Product Type defines
how the product works, clothing available in
different sizes would be an example of a product
type (since its Configurable). Attributes Magent
o ships with a number of attributes like price,
weight, sku, description, colour,
manufacturer. You will likely need to add more
attributes to reflect the products you are
selling (Digital Cameras will require MP, Hard
drives need size, interface and rpms, etc.) Once
youve create the appropriate attributes,
attribute sets are created to describe your
products.
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How to import data in Magento for Projects?
Attribute Sets You will likely need a unique
attribute set to describe each type or class of
product within your inventory. Attribute sets are
created by assigning attributes to the
group. Some attributes (e.g. Price) must always
be associated with a new product. For Product
Data Import you have to create Attribute Set
followed by attributes in it. After that you
have to create categories. In categories, have to
create products with attributes and define
pricing. How to do it? Have to database /
product data in excel to a CSV file format Copy
these CSV file to C\wamp\www\magento\var\import G
oto Admin panel of Magento and Select System -gt
Import / Export -gt Profiles -gt Import All
Products -gt Run Profile -gt Select file -gt Run
Profile in Popup Dont close the screen till
completion After success full import, check in
frontend Check in front-end whether the
categories, product, image, pricing are displayed
or not, by executing URL http//localhost/magento/
index.php/mohan.html, where mohan is an SKU.
80
How to set the Home Page Layout for Category
Listing? For these goto Catalog -gt Manage
Categories -gt Select Default Category -gt Custom
Design -gt Page Layout -gt 2 Columns with Left Bar
and click on Save Category.
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Thank You Magento Universe Website
www.magentouniverse.com Address H-23 Laxmi
Nagar, New Delhi, INDIA Pin Cord
110092 Telephone 91- 9650-777346,
1-8452-63533, 44-2032-391300 Skype
web.devexpert Follow Facebook Twitter
/MagentoUniverse
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