Innovation Key Growth Driver for the Global Animal Health Industry

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InnovationKey Growth Driver for the Global
Animal Health Industry

• Pedro Lichtinger
• President, IFAH
• President, Pfizer Animal Health

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Innovation
New Products/ Business Growth
Animal Health Industry Innovation
Market Needs/ Market Demand
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Opportunities for Innovation
Food Animals Companion Animals
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Opportunities for Innovation

• Food Animals
• Enhanced therapeutics and increased productivity
• Food Safety
• Emerging diseases
• Bioterrorism

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Enhanced Therapeutics

• Infectious disease remains a challenge
• clinical efficacy
• responsible, prudent, judicious
• antimicrobial usage

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Compliance
Farmers completing therapeutic antimicrobial
treatments prescribed by veterinarian
Proc. Pharmacia Swine Symposium, Lanzarote, 2002
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Opportunities for Food Animal Innovation
Antiparasitics

• Parasitesmajor challenge to livestock
• producers in developing and industrialized
• markets.
• Livestock productionrecent increase
• in regions especially challenged by parasites.
• Growing resistance to antiparasitic products
• introduced 20 years ago.

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Documented Resistance to Antiparasitics
Ticks, Helminths, Horn Flies and Lice
Nations reporting resistance in two or more of
the above categories are marked in red.
Source FAO 2004
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Additional Food AnimalOpportunities

• Enhancing animal productivity
• Protecting animaland humanhealth from
  bioterror

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Emerging Diseases...Avian Influenza

• The Challenge
• Vaccination currently considered a
  last resort to control AI

The Opportunity Innovations in
Dosing, Potency, Antigens and Markers
H5N1 Image CDC/C. Goldsmith, J. Katz, and S.
Zaki
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Allied Approaches to Combat AI
Enhanced Vaccines
Accelerated Surveillance
Innovative Production Technologies
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Opportunities in Food Safety

• Major Foodborne Diseases
• Salmonellosis
• Campylobacteriosis
• E.coli O157
• Listeriosis

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Vaccines to Break the Cycle
Farm Animals and as Meat/Eggs/Milk
Source CDC
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Opportunities for Innovation

• Companion Animals
• Aging Pets Geriatric medicine
• Veterinary medicines for pets
• Protection against new emerging disease

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Opportunities for Companion Animal
Innovation

• Changing demographics
• Aging pets

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Opportunities for Companion Animal
Innovation

• Veterinary medicines
• for veterinary diseases

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Opportunities for Companion Animal
Innovation

• Vaccines to protect against
  newly emergent diseases

West Nile Encephalitis (equine) Leptospirosis
(canine) Lyme disease (canine)
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Seizing the Opportunities!

• Abundant growth opportunities
• Strong R D capabilities
• An unprecedented commitment to research

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Estimated R D Expenditure2000-2005
Estimated R D Expenditure Top 10 Animal Health
Companies (by 2005 Sales)
Source Wood Mackenzie, June 2006