Wordpress Website Basics

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For Startups
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Quick Wordpress Facts
73 million websites hosted
Most used CMS worldwide
51 of top 100 blogs use
50 million searches monthly
2.5 billion views monthly
285 million plugin downloads
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Wordpress Platforms
.org
.com
.mu
Used for custom domain platform
Free blog platform
Multisite development management platform
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Reasons for Popularity
No design experience required
Newbie friendly interface
10 minute site launch
One-click installation tools
Website hosting integration
Simple ecommerce integration
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Install as easy as
Domain name selection
One-click install options
Begin posting content!
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For FREE Blogs Anyway!
.com
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Hard Truth Time!
Take yourself serious and others will
Custom sites mean custom domain
Free blogs are for HOBBYIST!
.org platform just as easy to install!
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Wordpress.org for Business
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Have You Thought About
Keyword rich custom domain name
Dedicated hosting servers
One-click install simple scripts
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Platform Prep Basics
SEO Planning
Keyword Search
Domain Select
Header Meta
Content Plan
Platform Prep
Theme Upload
Assign Domain
Install CMS
Upload Plugins
Navigation Set-up
Navigation Panel
Sidebar Setup
Footer Settings
Plugins-Widgets
Social Functionality
SPAM Filter
Sharing Integrate
News Feed
Buddy Press
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You Should Know That
SEO planning is critical
CMS prep foundational
Navigation ease of use
Social integration critical
Community build onsite
Proper plugin mix required
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Content Implementation!
Meta Data
Header
Description
Keywords
Footer Meta
Onsite
Link Structure
Subject Theme
Pages
Posts
Multimedia Assets
Embed Code
Sub-domain Host
Video Embed
Alt tags
Widgets
Plugin Activate
Sidebar Setup
Footer Setup
Social Integrate
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You Should Know That
Widget activation required
Written content needed!
Establish brand theme!
Site planning is key!
Multimedia embeds critical
Test functionality ongoing
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The Big Picture View
Establish brand messaging theme through SEO
Test every area of site functionality
Implement easy solutions for mobile viewers
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Implement Mobile Tools
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What about sales?
OK Ive done all youve said so am I ready to
launch my online empire?
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Quick Sales Funnel Tips
Live product image intensive
Hover image hyper-links
Price test across site
Paypal most trusted merchant
Test entire funnel process
Delivery process tested tweaked
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Sales Funnel Overview
Sell
Deliver
Target
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Customer Capture
Target by industry keyword
8 seconds to keep attention
Sales discount coupons
Merchant services API tools
Email capture
Follow up to assure delivery
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Wordpress Online Classes Available NOW!